Modeling and Predicting Popularity Dynamics via Reinforced Poisson Processes

An ability to predict the popularity dynamics of individual items within a complex evolving system has important implications in an array of areas. Here we propose a generative probabilistic framework using a reinforced Poisson process to model explicitly the process through which individual items gain their popularity. This model distinguishes itself from existing models via its capability of modeling the arrival process of popularity and its remarkable power at predicting the popularity of individual items. It possesses the flexibility of applying Bayesian treatment to further improve the predictive power using a conjugate prior. Extensive experiments on a longitudinal citation dataset demonstrate that this model consistently outperforms existing popularity prediction methods.Comment: 8 pages, 5 figure; 3 table

Modeling The Intensity Function Of Point Process Via Recurrent Neural Networks

Event sequence, asynchronously generated with random timestamp, is ubiquitous among applications. The precise and arbitrary timestamp can carry important clues about the underlying dynamics, and has lent the event data fundamentally different from the time-series whereby series is indexed with fixed and equal time interval. One expressive mathematical tool for modeling event is point process. The intensity functions of many point processes involve two components: the background and the effect by the history. Due to its inherent spontaneousness, the background can be treated as a time series while the other need to handle the history events. In this paper, we model the background by a Recurrent Neural Network (RNN) with its units aligned with time series indexes while the history effect is modeled by another RNN whose units are aligned with asynchronous events to capture the long-range dynamics. The whole model with event type and timestamp prediction output layers can be trained end-to-end. Our approach takes an RNN perspective to point process, and models its background and history effect. For utility, our method allows a black-box treatment for modeling the intensity which is often a pre-defined parametric form in point processes. Meanwhile end-to-end training opens the venue for reusing existing rich techniques in deep network for point process modeling. We apply our model to the predictive maintenance problem using a log dataset by more than 1000 ATMs from a global bank headquartered in North America.Comment: Accepted at Thirty-First AAAI Conference on Artificial Intelligence (AAAI17

TiDeH: Time-Dependent Hawkes Process for Predicting Retweet Dynamics

Online social networking services allow their users to post content in the form of text, images or videos. The main mechanism driving content diffusion is the possibility for users to re-share the content posted by their social connections, which may then cascade across the system. A fundamental problem when studying information cascades is the possibility to develop sound mathematical models, whose parameters can be calibrated on empirical data, in order to predict the future course of a cascade after a window of observation. In this paper, we focus on Twitter and, in particular, on the temporal patterns of retweet activity for an original tweet. We model the system by Time-Dependent Hawkes process (TiDeH), which properly takes into account the circadian nature of the users and the aging of information. The input of the prediction model are observed retweet times and structural information about the underlying social network. We develop a procedure for parameter optimization and for predicting the future profiles of retweet activity at different time resolutions. We validate our methodology on a large corpus of Twitter data and demonstrate its systematic improvement over existing approaches in all the time regimes.Comment: The manuscript has been accepted in the 10th International AAAI Conference on Web and Social Media (ICWSM 2016

SEISMIC: A Self-Exciting Point Process Model for Predicting Tweet Popularity

Social networking websites allow users to create and share content. Big information cascades of post resharing can form as users of these sites reshare others' posts with their friends and followers. One of the central challenges in understanding such cascading behaviors is in forecasting information outbreaks, where a single post becomes widely popular by being reshared by many users. In this paper, we focus on predicting the final number of reshares of a given post. We build on the theory of self-exciting point processes to develop a statistical model that allows us to make accurate predictions. Our model requires no training or expensive feature engineering. It results in a simple and efficiently computable formula that allows us to answer questions, in real-time, such as: Given a post's resharing history so far, what is our current estimate of its final number of reshares? Is the post resharing cascade past the initial stage of explosive growth? And, which posts will be the most reshared in the future? We validate our model using one month of complete Twitter data and demonstrate a strong improvement in predictive accuracy over existing approaches. Our model gives only 15% relative error in predicting final size of an average information cascade after observing it for just one hour.Comment: 10 pages, published in KDD 201