Crowd-sourced Photographic Content for Urban Recreational Route Planning

Routing services are able to provide travel directions for users of all modes of transport. Most of them are focusing on functional journeys (i.e. journeys linking given origin and destination with minimum cost) while paying less attention to recreational trips, in particular leisure walks in an urban context. These walks are additionally predefined by time or distance and as their purpose is the process of walking itself, the attractiveness of areas that are passed by can be an important factor in route selection. This factor is hard to be formalised and requires a reliable source of information, covering the entire street network. Previous research shows that crowd-sourced data available from photo-sharing services has a potential for being a measure of space attractiveness, thus becoming a base for a routing system that suggests leisure walks, and ongoing PhD research aims to build such system. This paper demonstrates findings on four investigated data sources (Flickr, Panoramio, Picasa and Geograph) in Central London and discusses the requirements to the algorithm that is going to be implemented in the second half of this PhD research. Visual analytics was chosen as a method for understanding and comparing obtained datasets that contain hundreds of thousands records. Interactive software was developed to find a number of problems, as well as to estimate the suitability of the sources in general. It was concluded that Picasa and Geograph have problems making them less suitable for further research while Panoramio and Flickr require filtering to remove photographs that do not contribute to understanding of local attractiveness. Based on this analysis a number of filtering methods were proposed in order to improve the quality of datasets and thus provide a more reliable measure to support urban recreational routing

The network structure of visited locations according to geotagged social media photos

Businesses, tourism attractions, public transportation hubs and other points of interest are not isolated but part of a collaborative system. Making such collaborative network surface is not always an easy task. The existence of data-rich environments can assist in the reconstruction of collaborative networks. They shed light into how their members operate and reveal a potential for value creation via collaborative approaches. Social media data are an example of a means to accomplish this task. In this paper, we reconstruct a network of tourist locations using fine-grained data from Flickr, an online community for photo sharing. We have used a publicly available set of Flickr data provided by Yahoo! Labs. To analyse the complex structure of tourism systems, we have reconstructed a network of visited locations in Europe, resulting in around 180,000 vertices and over 32 million edges. An analysis of the resulting network properties reveals its complex structure.Comment: 8 pages, 3 figure

A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making

Location analytics offers statistical analysis of any geo- or spatial data concerning user location. Such analytics can produce useful insights into the attractions of interest to travellers or visitation patterns of a demographic group. Based on these insights, strategic decision-making by travel marketing agents, such as travel package design, may be improved. In this paper, we develop and evaluate an original method of location analytics to analyse travellers' social media data for improving managerial decision support. The method proposes an architectural framework that combines emerging pattern data mining techniques with image processing to identify and process appropriate data content. The design artefact is evaluated through a focus group and a detailed case study of Australian outbound travellers. The proposed method is generic, and can be applied to other specific locations or demographics to provide analytical outcomes useful for strategic decision support

Flickr Photos Analysis for Beach Tourism Management in Bantul Regency, Indonesia: Popularity and Tourist Attractions

Photos shared by social media users act as an approach in identifying tourist activity. Popular tourist attractions are judged based on the large number of photos or high photo density. In Bantul Regency, Indonesia, beaches have diverse attractions which tourists can enjoy and immortalize through photos. Analyzing the contents of photos on Flickr provides information on the type(s) of beaches or coastal attractions preferred by tourists. This study examined the availability of geotagged Flickr photos to assist in making relevant beach tourism management policies. It employed pattern analysis with the average nearest neighbor, density analysis with kernel density estimation, image content analysis with tourist attraction as the variable, and overlay analysis to formulate recommendations for beach tourism management based on the popularity level of the attractions. The results indicate that each of the local beaches offers different attractions with varying popularity levels and that natural beauty is the main feature attracting tourists to visit all beaches, except Baros. Based on the pattern analysis, the Flickr photos are clustered on several beaches of high popularity, such as Parangtritis, Baros, Depok, and Cemara Sewu. By using geotagged Flickr photo data and refers to the concept of tourism supply and demand, recommendations for developing the attractive features on these beaches have been compiled according to their respective themes and popularity levels to target specific tourist market segments and design integrated tour or travel packages

Reflecting Human Knowledge of Place and Route-Choice Behavior Using Big Data

Exploring human knowledge of geographical space and related behavior not only helps in understanding human-environment interactions and dynamic geographic processes, but also advances Geographic Information Systems (GIS) toward a human-centric paradigm to make daily life more efficient. Today’s relatively easy acquisition of various big data provides an unprecedented opportunity for geographers to answer research questions that previously could not be adequately addressed. However, new challenges also arise regarding data quality and bias as well as change in methodology for dealing with big data that are different from traditional data types. Representing people’s perception of place and studying driver’s route-choice behavior are two of the many applications of big data in answering research questions about human knowledge and behavior in the fields of GIS and transportation. Incorporating three papers, this dissertation focuses on these two different applications to achieve the following objectives: 1) examine the degree to which a geographic place’s spatial extent can be estimated from human-generated geotagged photos; 2) address the challenge of geotagged photos’ uneven spatial distribution in place estimation and explore an approach that can better derive a place’s spatial extent; 3) develop a method that can properly estimate the spatial extent of a place that has multiple disjoint regions while considering geotagged photos’ uneven distribution; 4) explore useful spatiotemporal patterns of taxi drivers’ route-choice behavior in a dynamic urban environment. This dissertation makes three major contributions to big data applications’ systematic theory: 1) proposes an effective approach to handling the uneven spatial distribution problem of geotagged photos as a type of volunteered geographic data by modeling their representativeness; 2) develops methods that can properly derive the vague spatial extent of a place with or without disjoint regions; and 3) explores taxi drivers’ route-choice patterns in different situations that can inform future transportation decisions and policy-making processes

A Big Data Analytics Method for Tourist Behaviour Analysis

© 2016 Elsevier B.V. Big data generated across social media sites have created numerous opportunities for bringing more insights to decision-makers. Few studies on big data analytics, however, have demonstrated the support for strategic decision-making. Moreover, a formal method for analysing social media-generated big data for decision support is yet to be developed, particularly in the tourism sector. Using a design science research approach, this study aims to design and evaluate a ‘big data analytics’ method to support strategic decision-making in tourism destination management. Using geotagged photos uploaded by tourists to the photo-sharing social media site, Flickr, the applicability of the method in assisting destination management organisations to analyse and predict tourist behavioural patterns at specific destinations is shown, using Melbourne, Australia, as a representative case. Utility was confirmed using both another destination and directly with stakeholder audiences. The developed artefact demonstrates a method for analysing unstructured big data to enhance strategic decision making within a real problem domain. The proposed method is generic, and its applicability to other big data streams is discussed