Semantics-based classification of rule interestingness measures

Assessing rules with interestingness measures is the cornerstone of successful applications of association rule discovery. However, as numerous measures may be found in the literature, choosing the measures to be applied for a given application is a difficult task. In this chapter, the authors present a novel and useful classification of interestingness measures according to three criteria: the subject, the scope, and the nature of the measure. These criteria seem essential to grasp the meaning of the measures, and therefore to help the user to choose the ones (s)he wants to apply. Moreover, the classification allows one to compare the rules to closely related concepts such as similarities, implications, and equivalences. Finally, the classification shows that some interesting combinations of the criteria are not satisfied by any index

NEW ARTIFACTS FOR THE KNOWLEDGE DISCOVERY VIA DATA ANALYTICS (KDDA) PROCESS

Recently, the interest in the business application of analytics and data science has increased significantly. The popularity of data analytics and data science comes from the clear articulation of business problem solving as an end goal. To address limitations in existing literature, this dissertation provides four novel design artifacts for Knowledge Discovery via Data Analytics (KDDA). The first artifact is a Snail Shell KDDA process model that extends existing knowledge discovery process models, but addresses many existing limitations. At the top level, the KDDA Process model highlights the iterative nature of KDDA projects and adds two new phases, namely Problem Formulation and Maintenance. At the second level, generic tasks of the KDDA process model are presented in a comparative manner, highlighting the differences between the new KDDA process model and the traditional knowledge discovery process models. Two case studies are used to demonstrate how to use KDDA process model to guide real world KDDA projects. The second artifact, a methodology for theory building based on quantitative data is a novel application of KDDA process model. The methodology is evaluated using a theory building case from the public health domain. It is not only an instantiation of the Snail Shell KDDA process model, but also makes theoretical contributions to theory building. It demonstrates how analytical techniques can be used as quantitative gauges to assess important construct relationships during the formative phase of theory building. The third artifact is a data mining ontology, the DM3 ontology, to bridge the semantic gap between business users and KDDA expert and facilitate analytical model maintenance and reuse. The DM3 ontology is evaluated using both criteria-based approach and task-based approach. The fourth artifact is a decision support framework for MCDA software selection. The framework enables users choose relevant MCDA software based on a specific decision making situation (DMS). A DMS modeling framework is developed to structure the DMS based on the decision problem and the users\u27 decision preferences and. The framework is implemented into a decision support system and evaluated using application examples from the real-estate domain