Detecting and Tracking the Spread of Astroturf Memes in Microblog Streams

Online social media are complementing and in some cases replacing person-to-person social interaction and redefining the diffusion of information. In particular, microblogs have become crucial grounds on which public relations, marketing, and political battles are fought. We introduce an extensible framework that will enable the real-time analysis of meme diffusion in social media by mining, visualizing, mapping, classifying, and modeling massive streams of public microblogging events. We describe a Web service that leverages this framework to track political memes in Twitter and help detect astroturfing, smear campaigns, and other misinformation in the context of U.S. political elections. We present some cases of abusive behaviors uncovered by our service. Finally, we discuss promising preliminary results on the detection of suspicious memes via supervised learning based on features extracted from the topology of the diffusion networks, sentiment analysis, and crowdsourced annotations

Clustering Memes in Social Media

The increasing pervasiveness of social media creates new opportunities to study human social behavior, while challenging our capability to analyze their massive data streams. One of the emerging tasks is to distinguish between different kinds of activities, for example engineered misinformation campaigns versus spontaneous communication. Such detection problems require a formal definition of meme, or unit of information that can spread from person to person through the social network. Once a meme is identified, supervised learning methods can be applied to classify different types of communication. The appropriate granularity of a meme, however, is hardly captured from existing entities such as tags and keywords. Here we present a framework for the novel task of detecting memes by clustering messages from large streams of social data. We evaluate various similarity measures that leverage content, metadata, network features, and their combinations. We also explore the idea of pre-clustering on the basis of existing entities. A systematic evaluation is carried out using a manually curated dataset as ground truth. Our analysis shows that pre-clustering and a combination of heterogeneous features yield the best trade-off between number of clusters and their quality, demonstrating that a simple combination based on pairwise maximization of similarity is as effective as a non-trivial optimization of parameters. Our approach is fully automatic, unsupervised, and scalable for real-time detection of memes in streaming data.Comment: Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM'13), 201

Inheritance patterns in citation networks reveal scientific memes

Memes are the cultural equivalent of genes that spread across human culture by means of imitation. What makes a meme and what distinguishes it from other forms of information, however, is still poorly understood. Our analysis of memes in the scientific literature reveals that they are governed by a surprisingly simple relationship between frequency of occurrence and the degree to which they propagate along the citation graph. We propose a simple formalization of this pattern and we validate it with data from close to 50 million publication records from the Web of Science, PubMed Central, and the American Physical Society. Evaluations relying on human annotators, citation network randomizations, and comparisons with several alternative approaches confirm that our formula is accurate and effective, without a dependence on linguistic or ontological knowledge and without the application of arbitrary thresholds or filters.Comment: 8 two-column pages, 5 figures; accepted for publication in Physical Review

Timescales of Massive Human Entrainment

The past two decades have seen an upsurge of interest in the collective behaviors of complex systems composed of many agents entrained to each other and to external events. In this paper, we extend concepts of entrainment to the dynamics of human collective attention. We conducted a detailed investigation of the unfolding of human entrainment - as expressed by the content and patterns of hundreds of thousands of messages on Twitter - during the 2012 US presidential debates. By time locking these data sources, we quantify the impact of the unfolding debate on human attention. We show that collective social behavior covaries second-by-second to the interactional dynamics of the debates: A candidate speaking induces rapid increases in mentions of his name on social media and decreases in mentions of the other candidate. Moreover, interruptions by an interlocutor increase the attention received. We also highlight a distinct time scale for the impact of salient moments in the debate: Mentions in social media start within 5-10 seconds after the moment; peak at approximately one minute; and slowly decay in a consistent fashion across well-known events during the debates. Finally, we show that public attention after an initial burst slowly decays through the course of the debates. Thus we demonstrate that large-scale human entrainment may hold across a number of distinct scales, in an exquisitely time-locked fashion. The methods and results pave the way for careful study of the dynamics and mechanisms of large-scale human entrainment.Comment: 20 pages, 7 figures, 6 tables, 4 supplementary figures. 2nd version revised according to peer reviewers' comments: more detailed explanation of the methods, and grounding of the hypothese

Structure and Dynamics of Information Pathways in Online Media

Diffusion of information, spread of rumors and infectious diseases are all instances of stochastic processes that occur over the edges of an underlying network. Many times networks over which contagions spread are unobserved, and such networks are often dynamic and change over time. In this paper, we investigate the problem of inferring dynamic networks based on information diffusion data. We assume there is an unobserved dynamic network that changes over time, while we observe the results of a dynamic process spreading over the edges of the network. The task then is to infer the edges and the dynamics of the underlying network. We develop an on-line algorithm that relies on stochastic convex optimization to efficiently solve the dynamic network inference problem. We apply our algorithm to information diffusion among 3.3 million mainstream media and blog sites and experiment with more than 179 million different pieces of information spreading over the network in a one year period. We study the evolution of information pathways in the online media space and find interesting insights. Information pathways for general recurrent topics are more stable across time than for on-going news events. Clusters of news media sites and blogs often emerge and vanish in matter of days for on-going news events. Major social movements and events involving civil population, such as the Libyan's civil war or Syria's uprise, lead to an increased amount of information pathways among blogs as well as in the overall increase in the network centrality of blogs and social media sites.Comment: To Appear at the 6th International Conference on Web Search and Data Mining (WSDM '13

Competition and Success in the Meme Pool: a Case Study on Quickmeme.com

The advent of social media has provided data and insights about how people relate to information and culture. While information is composed by bits and its fundamental building bricks are relatively well understood, the same cannot be said for culture. The fundamental cultural unit has been defined as a "meme". Memes are defined in literature as specific fundamental cultural traits, that are floating in their environment together. Just like genes carried by bodies, memes are carried by cultural manifestations like songs, buildings or pictures. Memes are studied in their competition for being successfully passed from one generation of minds to another, in different ways. In this paper we choose an empirical approach to the study of memes. We downloaded data about memes from a well-known website hosting hundreds of different memes and thousands of their implementations. From this data, we empirically describe the behavior of these memes. We statistically describe meme occurrences in our dataset and we delineate their fundamental traits, along with those traits that make them more or less apt to be successful