Understanding the Valuation of Location Privacy: a Crowdsourcing-Based Approach

The exchange of private information for services or other benefits is a commonplace practice today in the advent of mobile technology. In the case of mobile services, the exchanged commodity is increasingly often spatial location of the user. To decide whether this transaction is beneficial, the user needs to evaluate the exchange value of this commodity. To assess the value users give to their location, and to understand its relationship with location sharing, we conducted a study on a mobile crowdsourcing platform (N=190). We find that users\u27 valuation of location privacy is dependent on the sharing scenario. For instance, when the location is to be shared with an untrusted advertiser, the users require a premium as compensation for their information. Additionally, benefit perception and trust are found to be connected with more frequent location sharing, while perceived risks and privacy concern are associated with sharing one’s location less frequently

Desperately seeking assurances: segmenting users by their information-seeking preferences: A Q methodology study of users’ ranking of privacy, security & trust cues

Users of technology services try to evaluate the risks of disclosing personal information in light of the benefits they believe they will receive. However, because of cognitive, time or other constraints, users concentrate on minimizing the uncertainties of disclosure – reducing their level of privacy concern – by using a limited set of information cues. We suggest an individual’s information-seeking behavior is focused on those cues which are important to them. Q methodology was used to determine if users of technology services can be segmented, based on the type of information cues they consider important – many of which are related to technology services’ privacy behavior. The study consisted of 58 participants split into two cohorts, who rank-ordered 40 statements describing the attributes of a technology service. In our study, 69% of participants loaded significantly into only one of five groups: 1) Information Controllers; 2) Security Concerned; 3) Benefits Seekers; 4) Crowd Followers; and 5) Organizational Assurance Seekers. Only 12% of participants did not load significantly into any of the five groups. Our findings assist practitioners in understanding how their privacy behavior (e.g. repurposing information) and privacy-sensitive technology design (e.g. providing feedback and control mechanisms) could encourage or discourage the adoption of technology services by different types of users. We argue the user segmentation identified by this study can inform the construction of more holistic privacy persona

Utjecaj osobina ličnosti na zabrinutost za online privatnost

This paper examines personality traits as antecedents of online privacy concern. The aim of the research is to analyze if and how personal characteristics of Internet users affect their concern for privacy. The theoretical framework consisting of the Big Five theory of personality traits has been used to test the variations in online privacy concern. The model includes a range of other variables that might affect online privacy concern, such as sociodemographic factors, cultural values and computer literacy. The empirical analysis is based on survey data collected in 2016 on a large sample of 2,060 Internet users in Croatia. Results of both OLS and ordered probit estimations show that two personality trait dimensions, namely extraversion and neuroticism, significantly determine the level of online privacy concern. The more extraverted, i.e., more energetic and outgoing Internet user is less concerned about his/her online privacy, whilst the more neurotic one is more concerned. Privacy awareness, computer anxiety and previous (negative) experience were also observed as antecedents, all positively affecting the level of privacy concern of Internet users. The results of this research fill the gap in the underexplored area of personality traits and online privacy concern literature.U radu se ispituje utjecaj osobina ličnosti kao determinanti zabrinutosti za privatnost u online okruženju. Cilj istraživanja je analizirati na koji način osobne karakteristike internetskih korisnika utječu na njihovu zabrinutost za privatnost. Za ispitivanje varijacija u razini zabrinutosti za privatnost koristi se teorijski okvir tzv. velikih pet osobina ličnosti. Model uključuje i niz drugih varijabli koje mogu utjecati na zabrinutost za privatnost u online okruženju, poput sociodemografskih obilježja, kulturnih vrijednosti i informatičke pismenosti. Empirijska je analiza provedena na bazi podataka prikupljenih anketom u 2016. godini na velikom uzorku od 2.060 internetskih korisnika u Hrvatskoj. Rezultati OLS i probit procjene pokazuju da dvije dimenzije osobina ličnosti, a to su ekstrovertiranost i neurotičnost ispitanika, određuju razinu zabrinutosti za online privatnost. Ekstrovertiraniji korisnici interneta su manje zabrinuti za svoju privatnost, dok su neurotičniji očekivano zabrinutiji za online privatnost. Svijest o privatnosti općenito, strah od računala i prethodno (negativno) iskustvo također su dokazane determinante koje povećavaju zabrinutost internetskih korisnika za privatnost. Rezultati istraživanja doprinose popunjavanju literature u podzastupljenom području radova koji se bave osobinama ličnosti i online zabrinutosti za privatnost

UTJECAJ OSOBINA LIČNOSTI NA ZABRINUTOST ZA PRIVATNOST U ONLINE OKRUŽENJU

This paper examines personality traits as antecedents of online privacy concern. The aim of the research is to analyze if and how personal characteristics of Internet users affect their concern for privacy in online environment. The theoretical framework consisting of the Big Five theory of personality traits has been used to test the variations in online privacy concern. The model includes a range of other variables that might affect online privacy concern, such as sociodemographic factors, cultural values and computer literacy. The empirical analysis is based on survey data collected in 2016 on a large sample of 2,060 Internet users in Croatia. Results of both OLS and ordered probit estimations show that two personality traits dimensions, namely extraversion and neuroticism, significantly determine the level of online privacy concern. The more extraverted, i.e., more energetic and outgoing Internet user is less concerned about his/her online privacy, whilst the more neurotic one is more concerned. Privacy awareness, computer anxiety and previous negative experience were also observed as antecedents, all positively affecting the level of privacy concern of Internet users. The results of this research fill the gap in the underexplored area of personality traits and online privacy concern literature and contribute to developing an extended model of online privacy concern.Ovaj rad istražuje osobine ličnosti kao odrednice zabrinutosti za privatnost u online okruženju. Cilj istraživanja je analizirati utječu li i na koji način osobine korisnika Interneta na njihovu zabrinutost za privatnost u online okruženju, pri čemu se koristi teorijski okvir pet osobina ličnosti. Model također uključuje niz drugih varijabli koje mogu utjecati na online zabrinutost o privatnosti, kao što su socio-demografski čimbenici, kulturne vrijednosti i računalna pismenost. Empirijska analiza temelji se na podacima prikupljenim u 2016. godini na uzorku od 2060 korisnika Interneta u Hrvatskoj. Rezultati OLS i probit modela pokazuju da dvije dimenzije osobina ličnosti, ekstrovertiranost i neurotičnost, značajno određuju razinu zabrinutosti za privatnost u online okruženju. Više ekstrovertirani korisnik Interneta je manje zabrinut za svoju privatnost na Internetu, dok je neurotičnija osoba više zabrinuta. Svijest o privatnosti, anksioznost u korištenju računala i prethodno (negativno) iskustvo također imaju pozitivan utjecaj na razinu zabrinutosti za privatnost korisnika Interneta

The Effect of Personality Traits on Online Privacy Concern

U radu se ispituje utjecaj osobina ličnosti kao determinanti zabrinutosti za privatnost u online okruženju. Cilj istraživanja je analizirati na koji način osobne karakteristike internetskih korisnika utječu na njihovu zabrinutost za privatnost. Za ispitivanje varijacija u razini zabrinutosti za privatnost koristi se teorijski okvir tzv. velikih pet osobina ličnosti. Model uključuje i niz drugih varijabli koje mogu utjecati na zabrinutost za privatnost u online okruženju, poput sociodemografskih obilježja, kulturnih vrijednosti i informatičke pismenosti. Empirijska je analiza provedena na bazi podataka prikupljenih anketom u 2016. godini na velikom uzorku od 2.060 internetskih korisnika u Hrvatskoj. Rezultati OLS i probit procjene pokazuju da dvije dimenzije osobina ličnosti, a to su ekstrovertiranost i neurotičnost ispitanika, određuju razinu zabrinutosti za online privatnost. Ekstrovertiraniji korisnici interneta su manje zabrinuti za svoju privatnost, dok su neurotičniji očekivano zabrinutiji za online privatnost. Svijest o privatnosti općenito, strah od računala i prethodno (negativno) iskustvo također su dokazane determinante koje povećavaju zabrinutost internetskih korisnika za privatnost. Rezultati istraživanja doprinose popunjavanju literature u podzastupljenom području radova koji se bave osobinama ličnosti i online zabrinutosti za privatnost.This paper examines personality traits as antecedents of online privacy concern. The aim of the research is to analyze if and how personal characteristics of Internet users affect their concern for privacy. The theoretical framework consisting of the Big Five theory of personality traits has been used to test the variations in online privacy concern. The model includes a range of other variables that might affect online privacy concern, such as sociodemographic factors, cultural values and computer literacy. The empirical analysis is based on survey data collected in 2016 on a large sample of 2,060 Internet users in Croatia. Results of both OLS and ordered probit estimations show that two personality trait dimensions, namely extraversion and neuroticism, significantly determine the level of online privacy concern. The more extraverted, i.e., more energetic and outgoing Internet user is less concerned about his/her online privacy, whilst the more neurotic one is more concerned. Privacy awareness, computer anxiety and previous (negative) experience were also observed as antecedents, all positively affecting the level of privacy concern of Internet users. The results of this research fill the gap in the underexplored area of personality traits and online privacy concern literature

UTJECAJ OSOBINA LIČNOSTI NA ZABRINUTOST ZA PRIVATNOST U ONLINE OKRUŽENJU

This paper examines personality traits as antecedents of online privacy concern. The aim of the research is to analyze if and how personal characteristics of Internet users affect their concern for privacy in online environment. The theoretical framework consisting of the Big Five theory of personality traits has been used to test the variations in online privacy concern. The model includes a range of other variables that might affect online privacy concern, such as sociodemographic factors, cultural values and computer literacy. The empirical analysis is based on survey data collected in 2016 on a large sample of 2,060 Internet users in Croatia. Results of both OLS and ordered probit estimations show that two personality traits dimensions, namely extraversion and neuroticism, significantly determine the level of online privacy concern. The more extraverted, i.e., more energetic and outgoing Internet user is less concerned about his/her online privacy, whilst the more neurotic one is more concerned. Privacy awareness, computer anxiety and previous negative experience were also observed as antecedents, all positively affecting the level of privacy concern of Internet users. The results of this research fill the gap in the underexplored area of personality traits and online privacy concern literature and contribute to developing an extended model of online privacy concern.Ovaj rad istražuje osobine ličnosti kao odrednice zabrinutosti za privatnost u online okruženju. Cilj istraživanja je analizirati utječu li i na koji način osobine korisnika Interneta na njihovu zabrinutost za privatnost u online okruženju, pri čemu se koristi teorijski okvir pet osobina ličnosti. Model također uključuje niz drugih varijabli koje mogu utjecati na online zabrinutost o privatnosti, kao što su socio-demografski čimbenici, kulturne vrijednosti i računalna pismenost. Empirijska analiza temelji se na podacima prikupljenim u 2016. godini na uzorku od 2060 korisnika Interneta u Hrvatskoj. Rezultati OLS i probit modela pokazuju da dvije dimenzije osobina ličnosti, ekstrovertiranost i neurotičnost, značajno određuju razinu zabrinutosti za privatnost u online okruženju. Više ekstrovertirani korisnik Interneta je manje zabrinut za svoju privatnost na Internetu, dok je neurotičnija osoba više zabrinuta. Svijest o privatnosti, anksioznost u korištenju računala i prethodno (negativno) iskustvo također imaju pozitivan utjecaj na razinu zabrinutosti za privatnost korisnika Interneta

Three Research Essays on Online Users' Concerns and Web Assurance Mechanisms

Online users struggle with different concerns whenever they use information systems. According to Miyazaki and Fernandez (2001), there are three important categories of concerns for online users: privacy concern, third party fraudulent behavior concern ("system security"), and online website fraudulent behavior concern ("security"). Kim, Sivasailam, and Rao (2004) proposed a similar categorization for web assurance dimensions. They argue that online websites are supposed to address users' privacy, security, and business integrity concerns to decrease user concerns. Although several researchers tried to answer how different factors affect these concerns and how these concerns affect users' behavior, there are so many ambiguities and contradictions in this area. This Essay I in this work develops a comprehensive map of the role of online privacy concern to identify related factors and categorize them through an in-depth literature review and conducting meta-analysis on online privacy concern. Although users have concerns about their privacy and security, there is still growth in the number of internet users and electronic commerce market share. One possible reason is that websites are applying assurance mechanisms to ensure the privacy of their users. Therefore, it could be an interesting research topic to investigate how privacy assurance mechanisms affect users concern and, consequently, their behavior in different concerns such as e-commerce and social networking sites. Different types of web assurance mechanisms are used by websites. The most prevalent among these assurance mechanisms include web assurance seals and assurance statements and privacy customization features. Essay II and III aims to address how these mechanisms influence e-commerce and social networking sites users' behavior. Essay II applies the procedural fairness theory by Lind and Tyler (1988) to explain how and why the web assurance mechanisms affect consumers' perceived risks. Essay III addresses the issue of self-disclosure on social networking sites. Applying protection motivation theory, this study aims to evaluate the effect of web assurance mechanisms on online privacy concern and self-disclosure behavior on the social networking sites

The extended model of online privacy concern

U knjizi se opisuje istraživanje provedeno na projektu Sveobuhvatni model zabrinutosti za privatnost u online okruženju (PRICON). Nakon pregleda literature i definicije privatnosti i zabrinutosti za privatnost u općem i komercijalnom okruženju, autori razlažu pitanje definicije online privatnosti. Razvijeni model s nizom determinanti i posljedica zabrinutosti za online privatnost kao središnje varijable testira se na anketnim podacima prikupljenim od dvije tisuće korisnika interneta u Hrvatskoj. Publikacija sadrži niz analitičkih radova testiranja modela radi utvrđivanja veza u modelu, te odrednica i posljedica zabrinutosti za privatnost u online okruženju. Knjiga je namijenjena prvenstveno međunarodnoj akademskoj zajednici, i to stručnjacima koji se bave poslovnom ekonomijom, digitalnim marketingom i ponašanjem potrošača te sociolozima. Zbog interdisciplinarnog karaktera istraživanja, knjiga će biti zanimljiva i domaćim i inozemnim stručnjacima, nositeljima politike zaštite podataka i privatnosti na internetu, kao i poslovnom sektoru za strategije prema kupcima