Memes inside and outside the Internet - how digital entertainment mirrors the human psyche

The essay sets out to explain how the meme-sharing mechanism on the Internet is the reflection of human psyche. Starting from Richard Dawkins’ definition of meme, the analysis focuses on the search of what make Internet memes go viral, with the supporting theories of Richard Brodie about the effect of memes on human mind and Limor Shifman’s studies about memes in digital culture. Having described the elements of adaptability, accessibility, belonging, exclusivity, nonsense, irony, cuteness, contrast, surprise, political incorrectness, and stereotype, meme genres such as image macros, videos and photoshop-edited pictures are analyzed across the spectrum of such factors. The result is subsequently compared to the ones obtained by Shifman in 2014, in order to find common elements to outline a spreading pattern. The third and last section focus on the effects of memes on human brain, starting from Brodie’s “button pushing” theory, which refers to many mechanisms such as “repetition”, “cognitive dissonance”, and “creating value” that trigger humans’ most basic instincts. By comparing such theory with Shifman’s about memes providing freedom of expression, the suggested solution concentrate on raising awareness the real potential of memes among people and providing them the means to make memes work for a more conscious society

The World Made Meme: Discourse and Identity in Participatory Media

This project explores internet memes as public discourse. `Meme' is a term coined by biologist Richard Dawkins to describe the flow, flux, mutation, and evolution of culture, a cultural counter to the gene. But the term has evolved within many online collectives, and is shifting in public discourse. In this emerging sense, `memes' are amateur media artifacts, extensively remixed and recirculated by different participants on social media networks. But there is reason to doubt how broad and inclusive this amateur participation is. If the networks producing memes are truly participatory, they will definitionally facilitate diverse discourses and represent diverse identities. Therefore, we need detailed empirical work on specific participatory sites in order to clarify questions of mediated cultural participation. My goal was a better understanding of discourse and identity in participatory media through an investigation of memes and the collectives producing them. To answer this question of mediated cultural participation, I used a critical discourse analytic method and focused on three criteria indicative of cultural participation: processes, identities, and politics. The results were mixed. First, while the formal processes necessary for making memes were open, they required literacy to engage. Second, while meme collectives were readily and broadly accessible by diverse identities and perspectives, they were gatekept by subcultural insiders who privileged some and marginalized others. Third, while diverse political commentary did occur, it happened in a relatively narrow frame of perspectives. However, these inequalities did not mean polyvocal public participation was absent in meme collectives. Memes were a means to transform established cultural texts into new ones, to negotiate the worth of diverse identities, and to engage in unconventional arguments about public policy and current events. Memes were a mix of old inequalities and new participation

Volitron: On a Psychodynamic Robot and Its Four Realities

This paper discusses the concept of Volitron - a controller to make its host robot increase its competence in such activities as self-initiated exploration of an environment, new goal acquisition, and planning/executing of actions while taking into account predicted behaviors of objects of interest. There are four key elements in Volitron's structure: a model of perceived reality, a model of desired reality, a model of ideal reality and a model of anticipated reality. The task of a robot's working memory includes producing images of the robot itself imitating another subject's activities and sending the images to a model of desired reality. A tension (a concept borrowed from psychoanalysis) arising from the differences between a perceived reality and a desired reality is a source of a motivation toward action. The final decision to take an action is based on a comparison of the model of anticipated reality with that of ideal reality. The interaction of Volitron's elements are described in the paper. Furthermore, a computational model of working memory (WM) and its psychological justification are provided

The Meme as Post-Political Communication Form: A Semiotic Analysis

The 2016 American Presidential Election was a point of great upheaval in the consciousness of many. To many it signified the defeat of the previous global liberal paradigm and a weakening of the traditional ways in which we organize ourselves politically and socially. While most of culture undergoes mediation through the internet- political processes are no exception. This paper aims to analyze how modern political discourses and organizing occur online, and how often politics occurs at the level of memetic communications. The analysis hinges upon studying the history of political memes such as Pepe and the relationship between the news and politics. But it ultimately culminates with the relationship between performing authenticity on the political field and subcultural signifiers such as memes

Social Life of Values

The case of the Danish “cartoon war†was a premonition of things to come: accelerated social construction of inequalities and their accelerated symbolic communication, translation and negotiation. New uses of values in organizing and managing inequalities emerge. Values lead active social life as bourgeois virtues (McCloskey, 2006), their subversive alternatives or translated “memes†of cultural history. Since social life of values went global and online, tracing their hybrid manifestations requires cross-culturally competent domestication (Magala, 2005) as if they were “memes†manipulated for further reengineering. Hopes are linked to emergent concepts of “microstorias†(Boje,2002), bottom-up, participative, open citizenship (Balibar,2004), disruption of stereotypical branding in mass-media (Sennett, 2006). However, Kuhn’s opportunistic deviation from Popperian evolutionary epistemology should fade away with other hidden injuries of Cold War, to free our agenda for the future of social sciences in general and organizational sciences in particular (Fuller, 2000, 2003).Complex Identities;Cross-Cultural Competence;Intersubjective Falsificationism;Managing Inequalities;Political Paradigms;Professional Evolution

Organisational Memetics?: Organisational Learning as a Selection Process

Companies are not only systems created and controlled by those who manage them but also self-organising entities that evolve through learning. Whereas an organism is a creation of natural replicators, genes, an organisation can be seen as a product of an alternative replicator, the meme or mental model, acting, like a gene, to preserve itself in an Evolutionary Stable System. The result is an organisation which self organises around a set of unspoken and unwritten rules and assumptions. Biological evolution is stimulated by environmental change and reproductive isolation; the process of punctuated equilibrium. Corporate innovation shows the same pattern. Innovations in products and processes occur in groups isolated from prevailing mental norms. Successful organic strains possess a genetic capability for adaptation. Organisations which wish to foster learning can develop an equivalent, mental capability. Unlike their biological counterparts they can exert conscious choice and puncture the memetic codes that seek to keep them stable; the mental models of individuals, and the strategies, paradigms and unwritten rules at the company level

Plot-based urbanism and urban morphometrics : measuring the evolution of blocks, street fronts and plots in cities

Generative urban design has been always conceived as a creation-centered process, i.e. a process mainly concerned with the creation phase of a spatial transformation. We argue that, though the way we create a space is important, how that space evolves in time is ways more important when it comes to providing livable places gifted by identity and sense of attachment. We are presenting in this paper this idea and its major consequences for urban design under the title of “Plot-Based Urbanism”. We will argue that however, in order for a place to be adaptable in time, the right structure must be provided “by design” from the outset. We conceive urban design as the activity aimed at designing that structure. The force that shapes (has always shaped) the adaptability in time of livable urban places is the restless activity of ordinary people doing their own ordinary business, a kind of participation to the common good, which has hardly been acknowledged as such, that we term “informal participation”. Investigating what spatial components belong to the spatial structure and how they relate to each other is of crucial importance for urban design and that is the scope of our research. In this paper a methodology to represent and measure form-related properties of streets, blocks, plots and buildings in cities is presented. Several dozens of urban blocks of different historic formation in Milan (IT) and Glasgow (UK) are surveyed and analyzed. Effort is posed to identify those spatial properties that are shared by clusters of cases in history and therefore constitute the set of spatial relationships that determine the morphological identity of places. To do so, we investigate the analogy that links the evolution of urban form as a cultural construct to that of living organisms, outlining a conceptual framework of reference for the further investigation of “the DNA of places”. In this sense, we identify in the year 1950 the nominal watershed that marks the first “speciation” in urban history and we find that factors of location/centrality, scale and street permeability are the main drivers of that transition towards the entirely new urban forms of contemporary cities