Systematic Literature Review

Mutemi, A., & Bação, F. (2023). E-Commerce Fraud Detection Based on Machine Learning Techniques: Systematic Literature Review. Big Data Mining and Analytics, 1-27. https://doi.org/10.26599/BDMA.2023.9020023The e-commerce industry's rapid growth, accelerated by the COVID-19 pandemic, has led to an alarming increase in digital fraud and associated losses. To establish a healthy e-commerce ecosystem, robust cyber security and anti-fraud measures are crucial. However, research on fraud detection systems has struggled to keep pace due to limited real-world datasets. Advances in artificial intelligence, machine learning, and cloud computing have revitalized research and applications in this domain. While machine learning and data mining techniques are popular in fraud detection, specific reviews focusing on their application in ecommerce platforms like eBay and Facebook are lacking depth. Existing reviews provide broad overviews but fail to grasp the intricacies of machine learning algorithms in the e-commerce context. To bridge this gap, our study conducts a systematic literature review using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) methodology. We aim to explore the effectiveness of these techniques in fraud detection within digital marketplaces and the broader e-commerce landscape. Understanding the current state of the literature and emerging trends is crucial given the rising fraud incidents and associated costs. Through our investigation, we identify research opportunities and provide insights to industry stakeholders on key machine learning and data mining techniques for combating e-commerce fraud. Our paper examines the research on these techniques as published in the past decade. Employing the PRISMA approach, we conducted a content analysis of 101 publications, identifying research gaps, recent techniques, and highlighting the increasing utilization of artificial neural networks in fraud detection within the industry.publishersversionepub_ahead_of_prin

O impacto da inteligência artificial no negócio eletrónico

Pela importância que a Inteligência Artificial exibe na atualidade, revela-se de grande interesse verificar até que ponto ela está a transformar o Negócio Eletrónico. Para esse efeito, delineou-se uma revisão sistemática com o objetivo de avaliar os impactos da proliferação destes instrumentos. A investigação empreendida pretendeu identificar artigos científicos que, através de pesquisas realizadas a Fontes de Dados Eletrónicas, pudessem responder às questões de investigação implementadas: a) que tipo de soluções, baseadas na Inteligência Artificial (IA), têm sido usadas para melhorar o Negócio Eletrónico (NE); b) em que domínios do NE a IA foi aplicada; c) qual a taxa de sucesso ou fracasso do projeto. Simultaneamente, tiveram de respeitar critérios de seleção, nomeadamente, estar escritos em inglês, encontrarem-se no intervalo temporal 2015/2021 e tratar-se de estudos empíricos, suportados em dados reais. Após uma avaliação de qualidade final, procedeu-se à extração dos dados pertinentes para a investigação, para formulários criados em MS Excel. Estes dados estiveram na base da análise quantitativa e qualitativa que evidenciaram as descobertas feitas e sobre os quais se procedeu, posteriormente, à sua discussão. A dissertação termina com as conclusão e discussão de trabalhos futuros.Due to the importance that Artificial Intelligence exhibits today, it is of great interest to see to what extent it is transforming the Electronic Business. To this end, a systematic review was designed to evaluate the impacts of the proliferation of these instruments. The research aimed to identify scientific articles that, through research carried out on Electronic Data Sources, could answer the research questions implemented: a) what kind of solutions, based on Artificial Intelligence, have been used to improve the Electronic Business; b) in which areas of the Electronic Business Artificial Intelligence has been applied; c) what the success rate or failure of the project is. At the same time, they must comply with selection criteria, to be written in English, to be found in the 2015/2021-time interval and to be empirical studies supported by actual data. After a final quality evaluation, the relevant data for the investigation were extracted for forms created in MS Excel. These data were the basis of the quantitative and qualitative analysis that evidenced the findings found and on which they were subsequently discussed. The dissertation ends with the conclusion and discussion of future works