This report, which is part of the COMPLETE series of studies, investigates the current and future competitiveness of the European industry in RFID applications in general and in two specific cases: item-level tagging and public transportation. It analyses its constituent technologies, drivers and barriers to growth, actual and potential markets and economic impacts, the industrial position and innovative capabilities, and it concludes with policy implicationsJRC.DDG.J.4-Information Societ