Challenges of Internet of Things and Big Data Integration

The Internet of Things anticipates the conjunction of physical gadgets to the In-ternet and their access to wireless sensor data which makes it expedient to restrain the physical world. Big Data convergence has put multifarious new opportunities ahead of business ventures to get into a new market or enhance their operations in the current market. considering the existing techniques and technologies, it is probably safe to say that the best solution is to use big data tools to provide an analytical solution to the Internet of Things. Based on the current technology deployment and adoption trends, it is envisioned that the Internet of Things is the technology of the future, while to-day's real-world devices can provide real and valuable analytics, and people in the real world use many IoT devices. Despite all the advertisements that companies offer in connection with the Internet of Things, you as a liable consumer, have the right to be suspicious about IoT advertise-ments. The primary question is: What is the promise of the Internet of things con-cerning reality and what are the prospects for the future.Comment: Proceedings of the International Conference on International Conference on Emerging Technologies in Computing 2018 (iCETiC '18), 23rd -24th August, 2018, at London Metropolitan University, London, UK, Published by Springer-Verla

COMMODITY FETISHISMS IN COSMETIC ADVERTISEMENTS IN INDONESIA

The objectives of this research entitled “Commodity Fetishism in Cosmetic Advertisement in Indonesia” were to find out how the phenomena of commodity fetishism appear in cosmetic advertisement in Indonesia and how consumers’ responses toward the phenomena of commodity fetishism. The research method was qualitative-interpretative method using text-analysis. The instrument of this research was the writer herself. The data samples of this research were the cosmetic advertisements; those were facial foam and whitening/lightening cream advertisements from some common brands in Indonesia. Based on the data analysis there were some phenomena of commodity fetishism appear in cosmetics advertisement which marked by the appearance of models, male or female who had white skin, flawless, spotless and no acnes. It seemed that was the result of the usage the product. Then the phenomenon also marked by using some hyperbolic texts, for example “ganteng maksimal”, “see results in 7 days or your money back”, “tampil terbaik”, “putih cerah hingga 3 tingkat” dan “komplit cerahnya”. The results of the interview showed that the responses from the respondents dominated by the lack of consumers’ credibility towards the products compared with the appearances in the advertisements. It could be concluded that the phenomena of commodity fetishism in cosmetics advertisements had a big impacts towards the people as the consumers and the viewers

Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region

There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a core recommendation of the WHO Commission on Ending Childhood Obesity is to reduce children’s exposure to all such marketing. As a result, WHO has called on Member States to introduce restrictions on marketing of HFSS foods to children, covering all media, including digital, and to close any regulatory loopholes. This publication provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred in recent years, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for children’s rights and digital privacy. Finally the report discusses the policy implications and some of the recent policy action by WHO European Member States