Towards Knowledge-Based Personalized Product Description Generation in E-commerce

Quality product descriptions are critical for providing competitive customer experience in an e-commerce platform. An accurate and attractive description not only helps customers make an informed decision but also improves the likelihood of purchase. However, crafting a successful product description is tedious and highly time-consuming. Due to its importance, automating the product description generation has attracted considerable interests from both research and industrial communities. Existing methods mainly use templates or statistical methods, and their performance could be rather limited. In this paper, we explore a new way to generate the personalized product description by combining the power of neural networks and knowledge base. Specifically, we propose a KnOwledge Based pErsonalized (or KOBE) product description generation model in the context of e-commerce. In KOBE, we extend the encoder-decoder framework, the Transformer, to a sequence modeling formulation using self-attention. In order to make the description both informative and personalized, KOBE considers a variety of important factors during text generation, including product aspects, user categories, and knowledge base, etc. Experiments on real-world datasets demonstrate that the proposed method out-performs the baseline on various metrics. KOBE can achieve an improvement of 9.7% over state-of-the-arts in terms of BLEU. We also present several case studies as the anecdotal evidence to further prove the effectiveness of the proposed approach. The framework has been deployed in Taobao, the largest online e-commerce platform in China.Comment: KDD 2019 Camera-ready. Website: https://sites.google.com/view/kobe201

TransNFCM: Translation-Based Neural Fashion Compatibility Modeling

Identifying mix-and-match relationships between fashion items is an urgent task in a fashion e-commerce recommender system. It will significantly enhance user experience and satisfaction. However, due to the challenges of inferring the rich yet complicated set of compatibility patterns in a large e-commerce corpus of fashion items, this task is still underexplored. Inspired by the recent advances in multi-relational knowledge representation learning and deep neural networks, this paper proposes a novel Translation-based Neural Fashion Compatibility Modeling (TransNFCM) framework, which jointly optimizes fashion item embeddings and category-specific complementary relations in a unified space via an end-to-end learning manner. TransNFCM places items in a unified embedding space where a category-specific relation (category-comp-category) is modeled as a vector translation operating on the embeddings of compatible items from the corresponding categories. By this way, we not only capture the specific notion of compatibility conditioned on a specific pair of complementary categories, but also preserve the global notion of compatibility. We also design a deep fashion item encoder which exploits the complementary characteristic of visual and textual features to represent the fashion products. To the best of our knowledge, this is the first work that uses category-specific complementary relations to model the category-aware compatibility between items in a translation-based embedding space. Extensive experiments demonstrate the effectiveness of TransNFCM over the state-of-the-arts on two real-world datasets.Comment: Accepted in AAAI 2019 conferenc

Personalized Video Recommendation Using Rich Contents from Videos

Video recommendation has become an essential way of helping people explore the massive videos and discover the ones that may be of interest to them. In the existing video recommender systems, the models make the recommendations based on the user-video interactions and single specific content features. When the specific content features are unavailable, the performance of the existing models will seriously deteriorate. Inspired by the fact that rich contents (e.g., text, audio, motion, and so on) exist in videos, in this paper, we explore how to use these rich contents to overcome the limitations caused by the unavailability of the specific ones. Specifically, we propose a novel general framework that incorporates arbitrary single content feature with user-video interactions, named as collaborative embedding regression (CER) model, to make effective video recommendation in both in-matrix and out-of-matrix scenarios. Our extensive experiments on two real-world large-scale datasets show that CER beats the existing recommender models with any single content feature and is more time efficient. In addition, we propose a priority-based late fusion (PRI) method to gain the benefit brought by the integrating the multiple content features. The corresponding experiment shows that PRI brings real performance improvement to the baseline and outperforms the existing fusion methods

A Hybrid Web Recommendation System based on the Improved Association Rule Mining Algorithm

As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as collaborative recommendation system and content based recommendation system. In case of collaborative recommen-dation systems, these try to seek out users who share same tastes that of given user as well as recommends the websites according to the liking given user. Whereas the content based recommendation systems tries to recommend web sites similar to those web sites the user has liked. In the recent research we found that the efficient technique based on asso-ciation rule mining algorithm is proposed in order to solve the problem of web page recommendation. Major problem of the same is that the web pages are given equal importance. Here the importance of pages changes according to the fre-quency of visiting the web page as well as amount of time user spends on that page. Also recommendation of newly added web pages or the pages those are not yet visited by users are not included in the recommendation set. To over-come this problem, we have used the web usage log in the adaptive association rule based web mining where the asso-ciation rules were applied to personalization. This algorithm was purely based on the Apriori data mining algorithm in order to generate the association rules. However this method also suffers from some unavoidable drawbacks. In this paper we are presenting and investigating the new approach based on weighted Association Rule Mining Algorithm and text mining. This is improved algorithm which adds semantic knowledge to the results, has more efficiency and hence gives better quality and performances as compared to existing approaches.Comment: 9 pages, 7 figures, 2 table

Attend to You: Personalized Image Captioning with Context Sequence Memory Networks

We address personalization issues of image captioning, which have not been discussed yet in previous research. For a query image, we aim to generate a descriptive sentence, accounting for prior knowledge such as the user's active vocabularies in previous documents. As applications of personalized image captioning, we tackle two post automation tasks: hashtag prediction and post generation, on our newly collected Instagram dataset, consisting of 1.1M posts from 6.3K users. We propose a novel captioning model named Context Sequence Memory Network (CSMN). Its unique updates over previous memory network models include (i) exploiting memory as a repository for multiple types of context information, (ii) appending previously generated words into memory to capture long-term information without suffering from the vanishing gradient problem, and (iii) adopting CNN memory structure to jointly represent nearby ordered memory slots for better context understanding. With quantitative evaluation and user studies via Amazon Mechanical Turk, we show the effectiveness of the three novel features of CSMN and its performance enhancement for personalized image captioning over state-of-the-art captioning models.Comment: Accepted paper at CVPR 201