Maximizing Friend-Making Likelihood for Social Activity Organization

The social presence theory in social psychology suggests that computer-mediated online interactions are inferior to face-to-face, in-person interactions. In this paper, we consider the scenarios of organizing in person friend-making social activities via online social networks (OSNs) and formulate a new research problem, namely, Hop-bounded Maximum Group Friending (HMGF), by modeling both existing friendships and the likelihood of new friend making. To find a set of attendees for socialization activities, HMGF is unique and challenging due to the interplay of the group size, the constraint on existing friendships and the objective function on the likelihood of friend making. We prove that HMGF is NP-Hard, and no approximation algorithm exists unless P = NP. We then propose an error-bounded approximation algorithm to efficiently obtain the solutions very close to the optimal solutions. We conduct a user study to validate our problem formulation and per- form extensive experiments on real datasets to demonstrate the efficiency and effectiveness of our proposed algorithm

Relevance Search via Bipolar Label Diffusion on Bipartite Graphs

The task of relevance search is to find relevant items to some given queries which can be viewed either as an information retrieval problem or as a semi-supervised learning problem In order to combine both of their advantages we develop a new relevance search method using label diffusion on bipartite graphs And we propose a heat diffusion-based algorithm namely bipartite label diffusion BLD Our method yields encouraging experimental results on a number of relevance search problem

Applications of Structural Balance in Signed Social Networks

We present measures, models and link prediction algorithms based on the structural balance in signed social networks. Certain social networks contain, in addition to the usual 'friend' links, 'enemy' links. These networks are called signed social networks. A classical and major concept for signed social networks is that of structural balance, i.e., the tendency of triangles to be 'balanced' towards including an even number of negative edges, such as friend-friend-friend and friend-enemy-enemy triangles. In this article, we introduce several new signed network analysis methods that exploit structural balance for measuring partial balance, for finding communities of people based on balance, for drawing signed social networks, and for solving the problem of link prediction. Notably, the introduced methods are based on the signed graph Laplacian and on the concept of signed resistance distances. We evaluate our methods on a collection of four signed social network datasets.Comment: 37 page