What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Interacting Attention-gated Recurrent Networks for Recommendation

Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does not apply in real-world scenarios where user-item interactions can often happen accidentally. More importantly, they learn user and item dynamics separately, thus failing to capture their joint effects on user-item interactions. To better model user and item dynamics, we present the Interacting Attention-gated Recurrent Network (IARN) which adopts the attention model to measure the relevance of each time step. In particular, we propose a novel attention scheme to learn the attention scores of user and item history in an interacting way, thus to account for the dependencies between user and item dynamics in shaping user-item interactions. By doing so, IARN can selectively memorize different time steps of a user's history when predicting her preferences over different items. Our model can therefore provide meaningful interpretations for recommendation results, which could be further enhanced by auxiliary features. Extensive validation on real-world datasets shows that IARN consistently outperforms state-of-the-art methods.Comment: Accepted by ACM International Conference on Information and Knowledge Management (CIKM), 201

Collaborative Deep Learning for Recommender Systems

Collaborative filtering (CF) is a successful approach commonly used by many recommender systems. Conventional CF-based methods use the ratings given to items by users as the sole source of information for learning to make recommendation. However, the ratings are often very sparse in many applications, causing CF-based methods to degrade significantly in their recommendation performance. To address this sparsity problem, auxiliary information such as item content information may be utilized. Collaborative topic regression (CTR) is an appealing recent method taking this approach which tightly couples the two components that learn from two different sources of information. Nevertheless, the latent representation learned by CTR may not be very effective when the auxiliary information is very sparse. To address this problem, we generalize recent advances in deep learning from i.i.d. input to non-i.i.d. (CF-based) input and propose in this paper a hierarchical Bayesian model called collaborative deep learning (CDL), which jointly performs deep representation learning for the content information and collaborative filtering for the ratings (feedback) matrix. Extensive experiments on three real-world datasets from different domains show that CDL can significantly advance the state of the art

Neural Attentive Session-based Recommendation

Given e-commerce scenarios that user profiles are invisible, session-based recommendation is proposed to generate recommendation results from short sessions. Previous work only considers the user's sequential behavior in the current session, whereas the user's main purpose in the current session is not emphasized. In this paper, we propose a novel neural networks framework, i.e., Neural Attentive Recommendation Machine (NARM), to tackle this problem. Specifically, we explore a hybrid encoder with an attention mechanism to model the user's sequential behavior and capture the user's main purpose in the current session, which are combined as a unified session representation later. We then compute the recommendation scores for each candidate item with a bi-linear matching scheme based on this unified session representation. We train NARM by jointly learning the item and session representations as well as their matchings. We carried out extensive experiments on two benchmark datasets. Our experimental results show that NARM outperforms state-of-the-art baselines on both datasets. Furthermore, we also find that NARM achieves a significant improvement on long sessions, which demonstrates its advantages in modeling the user's sequential behavior and main purpose simultaneously.Comment: Proceedings of the 2017 ACM on Conference on Information and Knowledge Management. arXiv admin note: text overlap with arXiv:1511.06939, arXiv:1606.08117 by other author