Analyzing the Language of Food on Social Media

We investigate the predictive power behind the language of food on social media. We collect a corpus of over three million food-related posts from Twitter and demonstrate that many latent population characteristics can be directly predicted from this data: overweight rate, diabetes rate, political leaning, and home geographical location of authors. For all tasks, our language-based models significantly outperform the majority-class baselines. Performance is further improved with more complex natural language processing, such as topic modeling. We analyze which textual features have most predictive power for these datasets, providing insight into the connections between the language of food, geographic locale, and community characteristics. Lastly, we design and implement an online system for real-time query and visualization of the dataset. Visualization tools, such as geo-referenced heatmaps, semantics-preserving wordclouds and temporal histograms, allow us to discover more complex, global patterns mirrored in the language of food.Comment: An extended abstract of this paper will appear in IEEE Big Data 201

Hoodsquare: Modeling and Recommending Neighborhoods in Location-based Social Networks

Information garnered from activity on location-based social networks can be harnessed to characterize urban spaces and organize them into neighborhoods. In this work, we adopt a data-driven approach to the identification and modeling of urban neighborhoods using location-based social networks. We represent geographic points in the city using spatio-temporal information about Foursquare user check-ins and semantic information about places, with the goal of developing features to input into a novel neighborhood detection algorithm. The algorithm first employs a similarity metric that assesses the homogeneity of a geographic area, and then with a simple mechanism of geographic navigation, it detects the boundaries of a city's neighborhoods. The models and algorithms devised are subsequently integrated into a publicly available, map-based tool named Hoodsquare that allows users to explore activities and neighborhoods in cities around the world. Finally, we evaluate Hoodsquare in the context of a recommendation application where user profiles are matched to urban neighborhoods. By comparing with a number of baselines, we demonstrate how Hoodsquare can be used to accurately predict the home neighborhood of Twitter users. We also show that we are able to suggest neighborhoods geographically constrained in size, a desirable property in mobile recommendation scenarios for which geographical precision is key.Comment: ASE/IEEE SocialCom 201

Using Social Media to Promote STEM Education: Matching College Students with Role Models

STEM (Science, Technology, Engineering, and Mathematics) fields have become increasingly central to U.S. economic competitiveness and growth. The shortage in the STEM workforce has brought promoting STEM education upfront. The rapid growth of social media usage provides a unique opportunity to predict users' real-life identities and interests from online texts and photos. In this paper, we propose an innovative approach by leveraging social media to promote STEM education: matching Twitter college student users with diverse LinkedIn STEM professionals using a ranking algorithm based on the similarities of their demographics and interests. We share the belief that increasing STEM presence in the form of introducing career role models who share similar interests and demographics will inspire students to develop interests in STEM related fields and emulate their models. Our evaluation on 2,000 real college students demonstrated the accuracy of our ranking algorithm. We also design a novel implementation that recommends matched role models to the students.Comment: 16 pages, 8 figures, accepted by ECML/PKDD 2016, Industrial Trac

Semantics-driven event clustering in Twitter feeds

Detecting events using social media such as Twitter has many useful applications in real-life situations. Many algorithms which all use different information sources - either textual, temporal, geographic or community features - have been developed to achieve this task. Semantic information is often added at the end of the event detection to classify events into semantic topics. But semantic information can also be used to drive the actual event detection, which is less covered by academic research. We therefore supplemented an existing baseline event clustering algorithm with semantic information about the tweets in order to improve its performance. This paper lays out the details of the semantics-driven event clustering algorithms developed, discusses a novel method to aid in the creation of a ground truth for event detection purposes, and analyses how well the algorithms improve over baseline. We find that assigning semantic information to every individual tweet results in just a worse performance in F1 measure compared to baseline. If however semantics are assigned on a coarser, hashtag level the improvement over baseline is substantial and significant in both precision and recall