Digital Innovation Champions: Which Champions drive the Usage of Digital Innovation Management Systems and its Impact on New Product Development Performance

Managers and researchers lack an understanding of how specific new product development (NPD) software champions, i.e. digital innovation champions, function. This is particularly the case for digital innovation management systems (DIMS). Innovation, R&D, and IT managers and top management all might take distinct roles that influence the usage of such software. These distinct roles suggest the need for more detailed investigations of 1) which champions drive the usage of DIMS, 2) if they enhance distinct NPD applications, and 3) the links to NPD performance. This study addresses this need by developing and analyzing hypotheses for the role of digital innovation champions for DIMS usage. Therefore, the authors use unique survey data from managers together with objective patent and revenue data. The results reveal that executives as digital innovation champions encourage the usage and NPD performance of DIMS, whereas, IT and R&D managers can even hinder these outcomes

ServiceStadt Berlin 2016

SERVICESTADT BERLIN 2016 ServiceStadt Berlin 2016 / Grabow, Busso (Rights reserved) ( -