Challenges in context-aware mobile language learning: the MASELTOV approach

Smartphones, as highly portable networked computing devices with embedded sensors including GPS receivers, are ideal platforms to support context-aware language learning. They can enable learning when the user is en-gaged in everyday activities while out and about, complementing formal language classes. A significant challenge, however, has been the practical implementation of services that can accurately identify and make use of context, particularly location, to offer meaningful language learning recommendations to users. In this paper we review a range of approaches to identifying context to support mobile language learning. We consider how dynamically changing aspects of context may influence the quality of recommendations presented to a user. We introduce the MASELTOV project’s use of context awareness combined with a rules-based recommendation engine to present suitable learning content to recent immigrants in urban areas; a group that may benefit from contextual support and can use the city as a learning environment

Overcoming data sparsity

Unilever is currently designing and testing recommendation algorithms that would make recommendations about products to online customers given the customer ID and the current content of their basket. Unilever collected a large amount of purchasing data that demonstrates that most of the items (around 80%) are purchased infrequently and account for 20% of the data while frequently purchased items account for 80% of the data. Therefore, the data is sparse, skewed and demonstrates a long tail. Attempts to incorporate the data from the long tail, so far have proved difficult and current Unilever recommendation systems do not incorporate the information about infrequently purchased items. At the same time, these items are more indicative of customers' preferences and Unilever would like to make recommendations from/about these items, i.e. give a rank ordering of available products in real time. Study Group suggested to use the approach of bipartite networks to construct a similarity matrix that would allow the recommendation scores for different products to be computed. Given a current basket and a customer ID, this approach gives recommendation scores for each available item and recommends the item with the highest score that is not already in the basket. The similarity matrix can be computed offline, while recommendation score calculations can be performed live. This report contains the summary of Study Group findings together with the insights into properties of the similarity matrix and other related issues, such as recommendation for the data collection

Lessons learned from challenging data science case studies

In this chapter, we revisit the conclusions and lessons learned of the chapters presented in Part II of this book and analyze them systematically. The goal of the chapter is threefold: firstly, it serves as a directory to the individual chapters, allowing readers to identify which chapters to focus on when they are interested either in a certain stage of the knowledge discovery process or in a certain data science method or application area. Secondly, the chapter serves as a digested, systematic summary of data science lessons that are relevant for data science practitioners. And lastly, we reflect on the perceptions of a broader public towards the methods and tools that we covered in this book and dare to give an outlook towards the future developments that will be influenced by them

Asynchronous Remote Medical Consultation for Ghana

Computer-mediated communication systems can be used to bridge the gap between doctors in underserved regions with local shortages of medical expertise and medical specialists worldwide. To this end, we describe the design of a prototype remote consultation system intended to provide the social, institutional and infrastructural context for sustained, self-organizing growth of a globally-distributed Ghanaian medical community. The design is grounded in an iterative design process that included two rounds of extended design fieldwork throughout Ghana and draws on three key design principles (social networks as a framework on which to build incentives within a self-organizing network; optional and incremental integration with existing referral mechanisms; and a weakly-connected, distributed architecture that allows for a highly interactive, responsive system despite failures in connectivity). We discuss initial experiences from an ongoing trial deployment in southern Ghana.Comment: 10 page