Successful Innovation Strategies in Norwegian Service Firms.

This thesis aims to explore the service innovation strategies adopted by successful startups, scaleups, and corporate firms in Norway. The purpose of this research is to identify and analyze the factors that contribute to the success of service innovation, with a focus on innovation strategies implemented in different modes of innovation and product market fit. The main approach for gathering data for this study's qualitative research method was semistructured interviews. Respondents from six firms that have had experience implementing service innovation strategies participated in the interviews. The intersubjective analysis approach was chosen for the analysis of the data. The results of this study imply that successful companies in Norway are moving toward a more service-oriented strategy with an emphasis on giving customers value-added services. Understanding customer needs, creating long-lasting solutions to meet those goals, and delivering a great user experience are the fundamental elements that make service innovation successful. The idea of servitization—where businesses shift toward providing a wider range of services—is also gaining popularity. Additionally, service innovation is greatly facilitated, and the likelihood of success is increased by innovative business models. By presenting details about the service innovation methods of successful startups, scaleups, and corporate businesses in Norway, this study adds to the body of literature on the topic. With an emphasis on business model innovation and servitization, this study provides practitioners with a thorough framework to use for effective service innovation. Key Words: Innovation, Strategy, Business model, and Servitization

Investigating the Influence of IT and Other Resources on Service Innovation in Banking

This paper investigates the influence of firm resources on banking service innovation performance. Drawing on the resource-based perspective, we propose a research model in which the effects of three kinds of resources i.e., employee skills, IT investment, and customer co-creation, are examined. Pilot survey data collected from 34 banks in Singapore was used as a preliminary test of the research model. The pilot test results show that while employee skills and customer co-creation influenced service innovation, IT investment did not. We intend to examine the unsupported relationship in future by investigating if it is contingent on moderators such as innovation culture or other industry specific factors. As we collect more data in future, this study is expected to contribute to the understanding of service innovation in banks and the role of resources such as IT investment in service innovation