Opinion modeling on social media and marketing aspects

We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion formation model is subsequently coupled with a kinetic model describing the spreading of popularity of a product on the web through a social network. Numerical experiments on the underlying kinetic models show a good qualitative agreement with some measured trends of hashtags on social media websites and illustrate how companies can take advantage of the network structure to obtain at best the advertisement of their products

Emergence of Leadership in Communication

We study a neuro-inspired model that mimics a discussion (or information dissemination) process in a network of agents. During their interaction, agents redistribute activity and network weights, resulting in emergence of leader(s). The model is able to reproduce the basic scenarios of leadership known in nature and society: laissez-faire (irregular activity, weak leadership, sizable inter-follower interaction, autonomous sub-leaders); participative or democratic (strong leadership, but with feedback from followers); and autocratic (no feedback, one-way influence). Several pertinent aspects of these scenarios are found as well---e.g., hidden leadership (a hidden clique of agents driving the official autocratic leader), and successive leadership (two leaders influence followers by turns). We study how these scenarios emerge from inter-agent dynamics and how they depend on behavior rules of agents---in particular, on their inertia against state changes.Comment: 17 pages, 11 figure

Hy-DeFake: Hypergraph Neural Networks for Detecting Fake News in Online Social Networks

Nowadays social media is the primary platform for people to obtain news and share information. Combating online fake news has become an urgent task to reduce the damage it causes to society. Existing methods typically improve their fake news detection performances by utilizing textual auxiliary information (such as relevant retweets and comments) or simple structural information (i.e., graph construction). However, these methods face two challenges. First, an increasing number of users tend to directly forward the source news without adding comments, resulting in a lack of textual auxiliary information. Second, simple graphs are unable to extract complex relations beyond pairwise association in a social context. Given that real-world social networks are intricate and involve high-order relations, we argue that exploring beyond pairwise relations between news and users is crucial for fake news detection. Therefore, we propose constructing an attributed hypergraph to represent non-textual and high-order relations for user participation in news spreading. We also introduce a hypergraph neural network-based method called Hy-DeFake to overcome the challenges. Our proposed method captures semantic information from news content, credibility information from involved users, and high-order correlations between news and users to learn distinctive embeddings for fake news detection. The superiority of Hy-DeFake is demonstrated through experiments conducted on four widely-used datasets, and it is compared against six baselines using four evaluation metrics

Using privileged information to manipulate markets: insiders, gurus, and credibility

Access to private information is shown to generate both the incentives and the ability to manipulate asset markets through strategically distorted announcements. The fact that privileged information is noisy interferes with the public's attempts to learn whether such announcements are honest; it allows opportunistic individuals to manipulate prices repeatedly, without ever being fully found out. This leads us to extend Sobel's [1985] model of strategic communication to the case of noisy private signals. Our results show that when truthfulness is not easily verifiable, restrictions on trading by insiders may be needed to preserve the integrity of information embodied in prices