Services brands' values: internal and external corporate communication

As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. This work is based upon a literature review and themes highlighted from depth interviews with leading edge services branding consultants. Values tend to be communicated to consumers via their experience of the brand as a whole, including their interactions with employees, external brand communications and the tangible elements of the service offering. For employees, values are communicated via HR practices and polices, internal and external brand communications and the example set by senior managers

The importance of internal communication in organizational change: Case study of the structural change in a Belgian government agency

Internal communication is an essential element to create willingness to change in organizations (Elving 2005a, 2005b; Clampitt et al. 2000; Armenakis et al. 2007). In this paper, we present the results of a mixed method research assessing change communication in a Belgian governmental institution which recently implemented a change in its organizational structure. Our approach to the data was twofold. The descriptive, quantitative first part of the research relies on a survey of 718 staff members involved in the change. The survey consists of 30 questions assessing the internal communication about the change, and the staff’s willingness to change. The questionnaire is based on existing instruments - such as the ICA audit, the scales of Armenakis et al (2007) and Wanous et al (2000). We addressed the following research questions: RQ1 - To what extent are staff members willing to go along with the change? RQ2 - To what extent are staff members satisfied with the internal communication regarding the change? Second, we conducted 14 semi-structured in-depth interviews with staff members, in which we further explored notable findings of the survey. The interviews (each about 20 to 30 minutes) were conducted in the period from June 25, 2014 to July 9, 2014 and aimed at answering the following research question: RQ3 - To what extent has the internal communication had an impact on staff members’ willingness to change or change resistance ? Our findings confirm that a negative assessment of the internal communication correlates with a higher degree of change resistance, but also -if not more so- the results reveal the the extent to which individual self interest acts cause resistance to change. In conclusion, we open up the debate about the role of internal communication in signaling and preventing this from happening. __________ 50-word summary: This paper presents the results of a mixed method research assessing change communication in a Belgian governmental institution which recently implemented a change in its organizational structure. The main finding is that a crucial role is reserved for internal communication in preventing self-interest acts as a brake on change readiness

Stability of Intercelular Exchange of Biochemical Substances Affected by Variability of Environmental Parameters

Communication between cells is realized by exchange of biochemical substances. Due to internal organization of living systems and variability of external parameters, the exchange is heavily influenced by perturbations of various parameters at almost all stages of the process. Since communication is one of essential processes for functioning of living systems it is of interest to investigate conditions for its stability. Using previously developed simplified model of bacterial communication in a form of coupled difference logistic equations we investigate stability of exchange of signaling molecules under variability of internal and external parameters.Comment: 11 pages, 3 figure

The Minimized Face of Internal Communication: An Exploration of How Public Relations Agency Websites Frame Internal Communication and its Connection to Social Media

Internal communication is increasingly vital to organizational success due to the influence of social media, yet it remains understudied within public relations research. Using a qualitative content analysis of 181 websites, this study examines how leading public relations agency websites frame the value of internal communication and its connection to social media. Findings reveal internal communication is largely missing from the frame. When explicitly referenced, it is mostly framed as synonymous with employee communication as a means for management to communicate to employees, though some portrayals are more robust. Websites frame internal communication’s value as enhancing financial outcomes by improving workplace culture, employee engagement, and workers’ willingness to support management’s preferred organization brand or reputation. Social media are disconnected from internal communication and are mostly framed as tools that require additional employee training to use in order to reach external audiences. A handful of agencies urge organizations to include social media and internal stakeholders within the internal communication function. Recommendations are made for future internal communication research and practice

KOMUNIKASI INTERNAL ORGANISASI MELALUI VIDEO PROFILE (Studi pada Karyawan PT. Mukti Usaha Maju (MUM) Travel Organizer)

The ability of communication impacts to someone’s success in transmitting messages clearly, humanly, and efficiently. This manifests through the message decoding accurately. It is refer to someone’s cognition to social aspect of communication situation, and increasable by developing a positive atmosphere of communication for organizational goal in the future. In fact, the significance of a communication process in the organization even required by the staff to persuade a certain goal. It is clear, that effective communication is very important to each level inside the organization to ensure the organization reach the goal effectively. Generally the existence of commercial has a long-term goal which is based by profit orientation to produce the biggest economical use for the company’s public. As an application for this statement, MUM Travel Organizer Ltd, create a new action through profile video that aimed not only for promotional use, but also for socializing the vision and mission of the company to the internal and external public.\ud Due to communication process is effective not only when it understands and held internalization, but also when it does the activity which is understood. Then, main topic of the research is how internal communication through company profile video in MUM travel organizer, Ltd.\ud This research held in a perspective of descriptive-qualitative. Means that the data required are about interpretation or appreciation of communication process in the organization and a system of certain decision making, based to this statement it is clear that the information needed is description.\ud Informer in this research is all of the staff of MUM travel organizer Ltd. consists of a secretary, 4 managers, 2 tour guide/tour leader, 2 general assistance, and 1 driven who have watch company-profile video.\ud The conclusion of the question: “How internal communication through company profile video in MUM travel organizer, Ltd?” is that internal communication through company profile video, according to the definition of organizational communication subjectively, focused on the role of ‘persons’ and ‘process’ in message encoding, which is not only focused on person, but also in the ‘transmitting’, is the implication of human perception, in another word staffs of MUM Ltd. are the active persons in the process communication. Practically, the presentation of company profile-video, according to the previous statement, have reached the case of congeniality (cognitive), but less can touch the attitude aspect (affective) to the behavior, this constituted by inappropriate between the desire of founder (the owner of company) and the operational activity of the company. The other finding which also represents the reason of lasing two previous conclusions, explained by the researcher as follows: mission and vision of the company which is presented through the company profile-video are not considered as a priority. Consumer segmentation for the tour program in company profile-video is not clear enough, so that the execution is not maximal

Good internal communication increases productivity

Internal communication has become an important factor in today's business world. The increased use of electronic media can, despite their obvious advantages, cause communication problems, i.e. information overload. By avoiding communication problems, the productivity of a company can be increased. The relation between internal communication and productivity has been subject of a number of surveys. Although different survey approaches have been used, all found that there is a positive impact of communication on productivity. Since different communication dimensions have a different impact on an employee's perceived productivity, effective and efficient internal communication has to be managed, therefore, in accordance with the situation of each company and its employees. -- In der heutigen Geschäftswelt gewinnt interne Kommunikation als Wettbewerbsfaktor eine zunehmende Bedeutung. Die vermehrte Anwendung von elektronischen Medien kann jedoch trotz ihrer Vorteile auch zu Kommunikationsproblemen, speziell zu Informationsflut, führen. Indem Kommunikationsprobleme vermieden werden, ist es möglich im Unternehmen die Produktivität zu erhöhen. Dieser Zusammenhang ist Gegenstand verschiedenster Studien, die trotz unterschiedlicher Ansätze alle einen positiven Einfluss von Kommunikation auf die Produktivität herausstellten. Aufgrund verschiedener Stellencharaktere und der damit verbundenen Nutzen bestimmter Informationen, beeinflussen vielfache Arten von Kommunikation die Produktivität von Angestellten unterschiedlich. Ebenso sind Unterschiede zwischen den Angestellten und verschiedenen Unternehmenstypologien zu verzeichnen. Folglich ist das Management von interner Kommunikation auf das spezielle Unternehmen und seine Mitarbeiter zuzuschneiden.Productivity,Internal Communication,Communication Methods,Communication Problems,Information Overload,Produktivität,Interne Kommunikation,Kommunikationsmethode,Kommunikationsprobleme,Informationsflut

Quad-band internal mobile phone antenna

A novel internal, quad-band antenna placed inside a ‘foldable’ type of Mobile Phone is presented. Its structure consists of a helical and a monopole element exciting two broad frequency bands. Using a simple matching circuit the proposed antenna covers several frequency bands including the Global System for Mobile Communication (890-960 MHz), Digital Communication System (1710-1880 MHz), Personal Communication System (1850-1990 MHz) and Universal Mobile Telecommunication System (1920-2170 MHz). It achieves a Voltage Standing Wave Ratio (VSWR) of less than three across all frequency bands with total radiation efficiency of more than 50%. Its novel design and structure occupies only 1.8 cm3 of volume making this antenna very small and very suitable for internal use inside mobile terminals

Mastering internal communication: Knowledge foundations and postgraduate education

Despite its importance to employee engagement and organisational effectiveness, little scholarly attention has been paid to internal communication education. Consequently there is a vacuum in guidance on particular knowledge required for effective internal communication practice. To tackle this gap, this empirical article analyses data collected in an online survey of communication professionals. The article contributes an empirically based specialist framework for internal communication knowledge, with components beyond those found in generalist frameworks

Nozzle diffuser for use with an open test section of a wind tunnel

The nozzle diffuser has an inlet in fluid communication with the narrowed inlet of an open test chamber in a conventional wind tunnel. The nozzle diffuser has a passageway extending from its inlet to an outlet in communication with the open test section. The passageway has an internal cross sectional area which increases from its inlet to its outlet and which may be defined by top and bottom isosceles trapezoid walls of a particular flare angle and by isosceles trapezoid side walls of a different flare angle. In addition, a collector having a decreasing internal cross sectional area from inlet to outlet may be provided at the opposite end of the test chamber such that its outlet is in communication with a diffuser located at this outlet

Communication, cooperation and collusion in team tournaments - An experimental study

We study the effects of communication in an experimental tournament between teams. When teams, rather than individuals, compete for a prize there is a need for intra-team coordination in order to win the inter-team competition. Introducing communication in such situations may have ambiguous effects on effort choices. Communication within teams may promote higher efforts by mitigating the internal free-rider problem. Communication between competing teams may lead to collusion, thereby reducing efforts. In our experiment we control the channels of communication by letting subjects communicate through an electronic chat. We find, indeed, that communication within teams increases efforts and communication between teams reduces efforts. We use team members’ dialogues to explain these effects of communication, and check the robustness of our results