Enhancing Evolutionary Conversion Rate Optimization via Multi-armed Bandit Algorithms

Conversion rate optimization means designing web interfaces such that more visitors perform a desired action (such as register or purchase) on the site. One promising approach, implemented in Sentient Ascend, is to optimize the design using evolutionary algorithms, evaluating each candidate design online with actual visitors. Because such evaluations are costly and noisy, several challenges emerge: How can available visitor traffic be used most efficiently? How can good solutions be identified most reliably? How can a high conversion rate be maintained during optimization? This paper proposes a new technique to address these issues. Traffic is allocated to candidate solutions using a multi-armed bandit algorithm, using more traffic on those evaluations that are most useful. In a best-arm identification mode, the best candidate can be identified reliably at the end of evolution, and in a campaign mode, the overall conversion rate can be optimized throughout the entire evolution process. Multi-armed bandit algorithms thus improve performance and reliability of machine discovery in noisy real-world environments.Comment: The Thirty-First Innovative Applications of Artificial Intelligence Conferenc

Parameter estimation in softmax decision-making models with linear objective functions

With an eye towards human-centered automation, we contribute to the development of a systematic means to infer features of human decision-making from behavioral data. Motivated by the common use of softmax selection in models of human decision-making, we study the maximum likelihood parameter estimation problem for softmax decision-making models with linear objective functions. We present conditions under which the likelihood function is convex. These allow us to provide sufficient conditions for convergence of the resulting maximum likelihood estimator and to construct its asymptotic distribution. In the case of models with nonlinear objective functions, we show how the estimator can be applied by linearizing about a nominal parameter value. We apply the estimator to fit the stochastic UCL (Upper Credible Limit) model of human decision-making to human subject data. We show statistically significant differences in behavior across related, but distinct, tasks.Comment: In pres

Multi-Armed Bandits for Intelligent Tutoring Systems

We present an approach to Intelligent Tutoring Systems which adaptively personalizes sequences of learning activities to maximize skills acquired by students, taking into account the limited time and motivational resources. At a given point in time, the system proposes to the students the activity which makes them progress faster. We introduce two algorithms that rely on the empirical estimation of the learning progress, RiARiT that uses information about the difficulty of each exercise and ZPDES that uses much less knowledge about the problem. The system is based on the combination of three approaches. First, it leverages recent models of intrinsically motivated learning by transposing them to active teaching, relying on empirical estimation of learning progress provided by specific activities to particular students. Second, it uses state-of-the-art Multi-Arm Bandit (MAB) techniques to efficiently manage the exploration/exploitation challenge of this optimization process. Third, it leverages expert knowledge to constrain and bootstrap initial exploration of the MAB, while requiring only coarse guidance information of the expert and allowing the system to deal with didactic gaps in its knowledge. The system is evaluated in a scenario where 7-8 year old schoolchildren learn how to decompose numbers while manipulating money. Systematic experiments are presented with simulated students, followed by results of a user study across a population of 400 school children

Interactive Restless Multi-armed Bandit Game and Swarm Intelligence Effect

We obtain the conditions for the emergence of the swarm intelligence effect in an interactive game of restless multi-armed bandit (rMAB). A player competes with multiple agents. Each bandit has a payoff that changes with a probability $p_{c}$ per round. The agents and player choose one of three options: (1) Exploit (a good bandit), (2) Innovate (asocial learning for a good bandit among $n_{I}$ randomly chosen bandits), and (3) Observe (social learning for a good bandit). Each agent has two parameters $(c,p_{obs})$ to specify the decision: (i) $c$, the threshold value for Exploit, and (ii) $p_{obs}$, the probability for Observe in learning. The parameters $(c,p_{obs})$ are uniformly distributed. We determine the optimal strategies for the player using complete knowledge about the rMAB. We show whether or not social or asocial learning is more optimal in the $(p_{c},n_{I})$ space and define the swarm intelligence effect. We conduct a laboratory experiment (67 subjects) and observe the swarm intelligence effect only if $(p_{c},n_{I})$ are chosen so that social learning is far more optimal than asocial learning.Comment: 18 pages, 4 figure