Research trends in customer churn prediction: A data mining approach

This study aims to present a very recent literature review on customer churn prediction based on 40 relevant articles published between 2010 and June 2020. For searching the literature, the 40 most relevant articles according to Google Scholar ranking were selected and collected. Then, each of the articles were scrutinized according to six main dimensions: Reference; Areas of Research; Main Goal; Dataset; Techniques; outcomes. The research has proven that the most widely used data mining techniques are decision tree (DT), support vector machines (SVM) and Logistic Regression (LR). The process combined with the massive data accumulation in the telecom industry and the increasingly mature data mining technology motivates the development and application of customer churn model to predict the customer behavior. Therefore, the telecom company can effectively predict the churn of customers, and then avoid customer churn by taking measures such as reducing monthly fixed fees. The present literature review offers recent insights on customer churn prediction scientific literature, revealing research gaps, providing evidences on current trends and helping to understand how to develop accurate and efficient Marketing strategies. The most important finding is that artificial intelligence techniques are are obviously becoming more used in recent years for telecom customer churn prediction. Especially, artificial NN are outstandingly recognized as a competent prediction method. This is a relevant topic for journals related to other social sciences, such as Banking, and also telecom data make up an outstanding source for developing novel prediction modeling techniques. Thus, this study can lead to recommendations for future customer churn prediction improvement, in addition to providing an overview of current research trends.info:eu-repo/semantics/acceptedVersio

Cost-sensitive deep neural network ensemble for class imbalance problem

In data mining, classification is a task to build a model which classifies data into a given set of categories. Most classification algorithms assume the class distribution of data to be roughly balanced. In real-life applications such as direct marketing, fraud detection and churn prediction, class imbalance problem usually occurs. Class imbalance problem is referred to the issue that the number of examples belonging to a class is significantly greater than those of the others. When training a standard classifier with class imbalance data, the classifier is usually biased toward majority class. However, minority class is the class of interest and more significant than the majority class. In the literature, existing methods such as data-level, algorithmic-level and cost-sensitive learning have been proposed to address this problem. The experiments discussed in these studies were usually conducted on relatively small data sets or even on artificial data. The performance of the methods on modern real-life data sets, which are more complicated, is unclear. In this research, we study the background and some of the state-of-the-art approaches which handle class imbalance problem. We also propose two costsensitive methods to address class imbalance problem, namely Cost-Sensitive Deep Neural Network (CSDNN) and Cost-Sensitive Deep Neural Network Ensemble (CSDE). CSDNN is a deep neural network based on Stacked Denoising Autoencoders (SDAE). We propose CSDNN by incorporating cost information of majority and minority class into the cost function of SDAE to make it costsensitive. Another proposed method, CSDE, is an ensemble learning version of CSDNN which is proposed to improve the generalization performance on class imbalance problem. In the first step, a deep neural network based on SDAE is created for layer-wise feature extraction. Next, we perform Bagging’s resampling procedure with undersampling to split training data into a number of bootstrap samples. In the third step, we apply a layer-wise feature extraction method to extract new feature samples from each of the hidden layer(s) of the SDAE. Lastly, the ensemble learning is performed by using each of the new feature samples to train a CSDNN classifier with random cost vector. Experiments are conducted to compare the proposed methods with the existing methods. We examine their performance on real-life data sets in business domains. The results show that the proposed methods obtain promising results in handling class imbalance problem and also outperform all the other compared methods. There are three major contributions to this work. First, we proposed CSDNN method in which misclassification costs are considered in training process. Second, we incorporate random undersampling with layer-wise feature extraction to perform ensemble learning. Third, this is the first work that conducts experiments on class imbalance problem using large real-life data sets in different business domains ranging from direct marketing, churn prediction, credit scoring, fraud detection to fake review detection

A data-driven approach to improve customer churn prediction based on telecom customer segmentation

Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies. This study aimed to develop a churn prediction model to predict telecom client churn through customer segmentation. Data were collected from three major Chinese telecom companies, and Fisher discriminant equations and logistic regression analysis were used to build a telecom customer churn prediction model. According to the results, it can be concluded that the telecom customer churn model constructed by regression analysis had higher prediction accuracy (93.94%) and better results. This study will help telecom companies efficiently predict the possibility of and take targeted measures to avoid customer churn, thereby increasing their profits.Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies. This study aimed to develop a churn prediction model to predict telecom client churn through customer segmentation. Data were collected from three major Chinese telecom companies, and Fisher discriminant equations and logistic regression analysis were used to build a telecom customer churn prediction model. According to the results, it can be concluded that the telecom customer churn model constructed by regression analysis had higher prediction accuracy (93.94%) and better results. This study will help telecom companies efficiently predict the possibility of and take targeted measures to avoid customer churn, thereby increasing their profits.info:eu-repo/semantics/publishedVersio

Identificación de clientes que realizaron fuga de equipos móviles en una empresa de telecomunicaciones utilizando el algoritmo Random Forest

Universidad Nacional Agraria La Molina. Facultad de Economía y Planificación. Departamento Académico de Estadística e InformáticaEl presente trabajo tiene como objetivo ilustrar el proceso de construcción del modelo predictivo que permitió detectar los casos fuga de equipos móviles en la Empresa, de forma anticipada al monitoreo existente, y en concreto para el canal de venta Canal 1 y para la ventana de monitoreo de 45 días. Lo anterior, mediante la utilización del algoritmo de aprendizaje automático denominado Random Forest

Cross-company customer churn prediction in telecommunication: A comparison of data transformation methods

© 2018 Elsevier Ltd Cross-Company Churn Prediction (CCCP) is a domain of research where one company (target) is lacking enough data and can use data from another company (source) to predict customer churn successfully. To support CCCP, the cross-company data is usually transformed to a set of similar normal distribution of target company data prior to building a CCCP model. However, it is still unclear which data transformation method is most effective in CCCP. Also, the impact of data transformation methods on CCCP model performance using different classifiers have not been comprehensively explored in the telecommunication sector. In this study, we devised a model for CCCP using data transformation methods (i.e., log, z-score, rank and box-cox) and presented not only an extensive comparison to validate the impact of these transformation methods in CCCP, but also evaluated the performance of underlying baseline classifiers (i.e., Naive Bayes (NB), K-Nearest Neighbour (KNN), Gradient Boosted Tree (GBT), Single Rule Induction (SRI) and Deep learner Neural net (DP)) for customer churn prediction in telecommunication sector using the above mentioned data transformation methods. We performed experiments on publicly available datasets related to the telecommunication sector. The results demonstrated that most of the data transformation methods (e.g., log, rank, and box-cox) improve the performance of CCCP significantly. However, the Z-Score data transformation method could not achieve better results as compared to the rest of the data transformation methods in this study. Moreover, it is also investigated that the CCCP model based on NB outperform on transformed data and DP, KNN and GBT performed on the average, while SRI classifier did not show significant results in term of the commonly used evaluation measures (i.e., probability of detection, probability of false alarm, area under the curve and g-mean)

Systematic Approaches for Telemedicine and Data Coordination for COVID-19 in Baja California, Mexico

Conference proceedings info: ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologies Raleigh, HI, United States, March 24-26, 2023 Pages 529-542We provide a model for systematic implementation of telemedicine within a large evaluation center for COVID-19 in the area of Baja California, Mexico. Our model is based on human-centric design factors and cross disciplinary collaborations for scalable data-driven enablement of smartphone, cellular, and video Teleconsul-tation technologies to link hospitals, clinics, and emergency medical services for point-of-care assessments of COVID testing, and for subsequent treatment and quar-antine decisions. A multidisciplinary team was rapidly created, in cooperation with different institutions, including: the Autonomous University of Baja California, the Ministry of Health, the Command, Communication and Computer Control Center of the Ministry of the State of Baja California (C4), Colleges of Medicine, and the College of Psychologists. Our objective is to provide information to the public and to evaluate COVID-19 in real time and to track, regional, municipal, and state-wide data in real time that informs supply chains and resource allocation with the anticipation of a surge in COVID-19 cases. RESUMEN Proporcionamos un modelo para la implementación sistemática de la telemedicina dentro de un gran centro de evaluación de COVID-19 en el área de Baja California, México. Nuestro modelo se basa en factores de diseño centrados en el ser humano y colaboraciones interdisciplinarias para la habilitación escalable basada en datos de tecnologías de teleconsulta de teléfonos inteligentes, celulares y video para vincular hospitales, clínicas y servicios médicos de emergencia para evaluaciones de COVID en el punto de atención. pruebas, y para el tratamiento posterior y decisiones de cuarentena. Rápidamente se creó un equipo multidisciplinario, en cooperación con diferentes instituciones, entre ellas: la Universidad Autónoma de Baja California, la Secretaría de Salud, el Centro de Comando, Comunicaciones y Control Informático. de la Secretaría del Estado de Baja California (C4), Facultades de Medicina y Colegio de Psicólogos. Nuestro objetivo es proporcionar información al público y evaluar COVID-19 en tiempo real y rastrear datos regionales, municipales y estatales en tiempo real que informan las cadenas de suministro y la asignación de recursos con la anticipación de un aumento de COVID-19. 19 casos.ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologieshttps://doi.org/10.1007/978-981-99-3236-