6 research outputs found

    Modeling and Analysis of New Products Diffusion on Heterogeneous Networks

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    We present a heterogeneous networks model with the awareness stage and the decision-making stage to explain the process of new products diffusion. If mass media is neglected in the decision-making stage, there is a threshold whether the innovation diffusion is successful or not, or else it is proved that the network model has at least one positive equilibrium. For networks with the power-law degree distribution, numerical simulations confirm analytical results, and also at the same time, by numerical analysis of the influence of the network structure and persuasive advertisements on the density of adopters, we give two different products propagation strategies for two classes of nodes in scale-free networks

    The Impact of Media on a New Product Innovation Diffusion: A Mathematical Model

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    abstract: In this paper, we proposed a three compartment model consisting of non-adopter, adopter and frustrated classes of population to discuss the influence of media coverage in spreading and controlling of adopter of a particular product in a region. The model exhibits two equilibria:(i) a adopter-free and (ii) unique interior equilibrium. Stability analysis of the model shows that the adopter-free equilibrium is always locally asymptotically stable if the influence number of adopter (R 0 ), which depends on parameters of the system is less than unity. Otherwise if R 0 > 1, a unique interior equilibrium exists, it is locally asymptotically stable under some set of conditions. Further analytically and numerically it is observed that the region for backward bifurcation of adopter population increases with the decrease of the valid contact rate before media alert. Finally, numerically experimentation are presented to establish the effect of different media alert rate on adopter and non adopter population

    A Dynamical Innovation Diffusion Model with Fuzzy Coefficient and Its Application to Local Telephone Diffusion in China

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    This paper studies the innovation diffusion problem with the affection of urbanization, proposing a dynamical innovation diffusion model with fuzzy coefficient, and uses the shifting rate of people from rural areas stepping into urban areas to show the process of urbanization. The numerical simulation shows the diffusion process for telephones in China with Genetic Algorithms and this model is effective to show the process of innovation diffusion with the condition of urbanization process
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