MAP: Microblogging Assisted Profiling of TV Shows

Online microblogging services that have been increasingly used by people to share and exchange information, have emerged as a promising way to profiling multimedia contents, in a sense to provide users a socialized abstraction and understanding of these contents. In this paper, we propose a microblogging profiling framework, to provide a social demonstration of TV shows. Challenges for this study lie in two folds: First, TV shows are generally offline, i.e., most of them are not originally from the Internet, and we need to create a connection between these TV shows with online microblogging services; Second, contents in a microblogging service are extremely noisy for video profiling, and we need to strategically retrieve the most related information for the TV show profiling.To address these challenges, we propose a MAP, a microblogging-assisted profiling framework, with contributions as follows: i) We propose a joint user and content retrieval scheme, which uses information about both actors and topics of a TV show to retrieve related microblogs; ii) We propose a social-aware profiling strategy, which profiles a video according to not only its content, but also the social relationship of its microblogging users and its propagation in the social network; iii) We present some interesting analysis, based on our framework to profile real-world TV shows

Learning user-specific latent influence and susceptibility from information cascades

Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users using n^2 independent parameters for n users. Consequently, these models suffer from severe overfitting problem, specially for pairs of users without direct interactions, limiting their prediction accuracy. Here we propose to model the cascade dynamics by learning two low-dimensional user-specific vectors from observed cascades, capturing their influence and susceptibility respectively. This model requires much less parameters and thus could combat overfitting problem. Moreover, this model could naturally model context-dependent factors like cumulative effect in information propagation. Extensive experiments on synthetic dataset and a large-scale microblogging dataset demonstrate that this model outperforms the existing pair-wise models at predicting cascade dynamics, cascade size, and "who will be retweeted".Comment: from The 29th AAAI Conference on Artificial Intelligence (AAAI-2015