Analyzing behavior patterns of internet consumers through database integration

A question facing contemporary entrepreneurs is: How can Electronic Commerce be used to exploit business opportunities now available through highly efficient electronic markets? This study aims to answer that question. Although the Internet is increasingly being adopted to market products and services, little academic attention has been paid to its linkages with database technology. This research used focus groups and convergent interviews to develop a framework illustrating how firms use the Internet and database technology for strategic advantage. Results revealed that integration of Internet and database marketing enhances the effectiveness of EC\u27s potential, offering such benefits as increased accuracy and speed, cost saving, and more importantly greater interaction and better relationships with customers; thus providing more effective application of existing and emerging technologies. The extent, degree and speed of communication enabled by the Internet makes it a synergistic component of an effectual database marketing strategy. Findings from this research have implications for both theory and practice providing strategies to achieve optimal results through the integration of Internet and database technologies

Computer-supported collaborative learning performance and satisfaction: A muiti-stage study

Research in computer-supported cooperative learning provides evidence that collaborative technology can enhance learning performance and increase affective experiences in the context of cooperative learning. Most studies, however, have examined the learning performance only during the middle and end of the process. It is not clear how information technology continuously facilitates and improves student performance and learning experience over time. By employing a multidisciplinary approach, the research presented in this article drew research findings in the fields of communication, information systems, and education to examine cooperative learning processes with a continuous, longitudinal study. Based on a descriptive model of computer-supported cooperative learning, this research examined the effect of a collaborative technology on the accumulation of learning performance and learning satisfaction on group members. Three sets of hypotheses regarding learning performance, perceived learning performance, and group member satisfaction are examined

Does the Internet improve business? An empirical inquiry into the perceived strategic value and contribution of the Internet

The Internet has become an indispensable tool for business. While it is generally presumed that the Internet can provide a competitive edge over competition, no substantive empirical evidence linking the Internet to organizational performance has been presented. This study empirically tests the connection between the use of the Internet and the perceived strategic importance of the Internet and its contribution to business using LISREL confirmatory factor analysis. The findings of this study suggest that management\u27s strategic emphasis on the Internet affect the diffusion of Internet technology in an organization and these two factors collectively improve business performance

Death of an expert system: A case study of success and failure

A decision team composed of managers and staff experts at Mary Kay Cosmetics develops packaging for new and revised products as well as sets their prices. However, the potential for costly errors in the decision-making process motivated this group to pursue development of an expert system (ES) to assist with the problem. The ES performed so well that it changed the organization\u27s behavior—the group ceased to meet for the purpose of developing the packaging but instead gathered just to confirm and approve the expert system\u27s solution. Despite the clear benefits associated with using an ES approach, the group stopped using the ES application and the behavior of the group returned to pre-ES practices. This work describes from a managerial perspective how and why this valuable tool fell into disuse, and offers valuable lessons for management

Understanding Web Page Anatomy

The rapid evolution of information technology over the past several decades has opened many new and unique modes of communication. Clearly, the web is one such technology. However, it is quite possible that a fascination with the technology per se can hinder participants from one of its main functions—effective communication. The following essay explores a return to the basics of designing an effective web-based communication strategy. The key components of this strategy are: 1) consistent look and feel, 2) conceptual consistency, and 3) positive attention

A Simple Set Model of Requirements Representation

A successful information systems development (ISD) depends on a complete, correct, and consistent set of requirements specification. In this paper, we present a set model of requirements representation to present functional and non-functional requirements in a systematic and schematic manner. Because the nature of the set operation is mathematical and methodological, requirements representation becomes scholastic and structured. In this paper, we first describe an incremental and iterative process model of requirements analysis where a spiral of requirements acquisition, articulation, and analysis is defined. We then depict a set-oriented data and process model to abstract the analyzed requirements into a hierarchical structure. We further delineate the set model to represent the abstracted functional and non-functional requirements. The main advantage of the simple set model is that it provides a set of tractable requirements specification that allows developers to test if the specification is complete, correct, and consistent. A simple example is prepared as an illustration of this approach to show the meaning, values, and feasibility

Pengaruh Birokrasi, Intervensi Dan Dukungan Terhadap Kinerja Saluran Distribusi Studi Kasus Pada PT. Osram Indonesia Cabang Semarang

Distribution activities (place) are one main problem that a company has to face, beside of price, promotion and product (4p), so the market (society) can accept the product. Company must place its product on the right place, and it means: The nearer the product to the market, the easier the consumer to find and consume it. For that reason, the company must keep a good relationship with the distribution channels because of their role as an intermediary between companies to its customers in all area. We cannot imagine, how difficult a company would be if the company must distribute its product directly by itself in all places. The major concentration of the company to produce good product will be disturbed because its interest was divided between production and distribution. To keep this relationship, the company must aware to see its distributor as a partner (mutual advantage) so that they will find it convenience to distribute the company product. This research adopted result of previous research which have done by Boyle et al., (1995) where he found out that Bureaucracy and Support from company are convenience factors, it means: it has influence in increasing distributors performance. On the other hand, Intervention from company is an inconvenience factor and has negatif impact to distributor performance. The technique of the analysis is using Structural Equation Model (SEM) that is used to examine 3 (three) hypothesis that has been developed. The numbers of sample taken in this research are 100 respondents. The result of the examination shows the positif impact between Bureaucracy and Support toward Distribution Performance and the negatif impact of Intervention toward Distribution Performance

A Multivariate Probit Analysis of Selected Factors Influencing Electronic Commerce Adoption in Organizations

This study investigates factors leading to the go/no go decision on organizational innovations, with particular reference to Electronic Commerce (E-Commerce). The goal is to explore important antecedents promoting the adoption of technological innovations and to extend the frontiers of knowledge in this area, by integrating two major research paradigms - basic and applied. Randomly selected organizations in the IT area participated in the study. Variables pertaining to organizations. Information Technology, and users of the technology were assessed and analyzed using an omnibus instrument and probit analysis respectively. This study provides a tentative elucidation of contemporary unresolved issues, and also broadens understanding in the assimilation of emerging technologies into organizations

Deriving a taxonomy of its transition costs

Those charged with implementing information technology often face the daunting task of assessing the total organizational costs of such initiatives. Our study posits evaluating such expenditures as IT transition costs - organizational resource expenditures stemming from a positive IT investment decision. A content analytic review of academic, IT-related articles yielded 57 cases germane to the construct. Data produced a meaningful and comprehensive taxonomy that distinguished IT transition costs by two dimensions: goal (prescriptive, evaluative, adaptive, corrective) and target (human, structure, process, technology). The significance of the taxonomy as a useful guide to both practitioners and future research is discussed

Implementing Enterprise Resource Planning Systems: A Study of Benefits and Concerns

In the 1990\u27s information technology and business process re-engtneermg have combined to provide organizations a competitive advantage. Enterprise Resource Planning (ERP) systems were particularly considered examples representing such development. This paper reports the results of a survey on ERF implementation to explore its benefits and concerns. Our results show companies can expect more intrafirm benefits, such as reduced inventory, improved quality, and shortened cycle time, than interfirm benefits from current ERP technology. Existing ERP technology is not yet capable of handling the complexity of the whole supply chain. More supplier relationship management functionalities need to be integrated. Our results also suggest that so-called best practices of current ERP technology fit financial processes better than manufacturing and operational processes in today\u27s business environment. Hence business process reengineering efforts are necessary but not sufficient to the success of an ERP system implementation