The Dynamics of Public Opinion in Complex Networks

This paper studies the problem of public opinion formation and concentrates on the interplays among three factors: individual attributes, environmental influences and information flow. We present a simple model to analyze the dynamics of four types of networks. Our simulations suggest that regular communities establish not only local consensus, but also global diversity in public opinions. However, when small world networks, random networks, or scale-free networks model social relationships, the results are sensitive to the elasticity coefficient of environmental influences and the average connectivity of the type of network. For example, a community with a higher average connectivity has a higher probability of consensus. Yet, it is misleading to predict results merely based on the characteristic path length of networks. In the process of changing environmental influences and average connectivity, sensitive areas are discovered in the system. By sensitive areas we mean that interior randomness emerges and we cannot predict unequivocally how many opinions will remain upon reaching equilibrium. We also investigate the role of authoritative individuals in information control. While enhancing average connectivity facilitates the diffusion of the authoritative opinion, it makes individuals subject to disturbance from non-authorities as well. Thus, a moderate average connectivity may be preferable because then the public will most likely form an opinion that is parallel with the authoritative one. In a community with a scale-free structure, the influence of authoritative individuals keeps constant with the change of the average connectivity. Provided that the influence of individuals is proportional to the number of their acquaintances, the smallest percentage of authorities is required for a controlled consensus in a scale free network. This study shows that the dynamics of public opinion varies from community to community due to the different degree of impressionability of people and the distinct social network structure of the community.Public Opinion, Complex Network, Consensus, Agent-Based Model

Compelled to do the right thing

We use a model of opinion formation to study the consequences of some mechanisms attempting to enforce the right behaviour in a society. We start from a model where the possible choices are not equivalent (such is the case when the agents decide to comply or not with a law) and where an imitation mechanism allow the agents to change their behaviour based on the influence of a group of partners. In addition, we consider the existence of two social constraints: a) an external authority, called monitor, that imposes the correct behaviour with infinite persuasion and b) an educated group of agents that act upon their fellows but never change their own opinion, i.e., they exhibit infinite adamancy. We determine the minimum number of monitors to induce an effective change in the behaviour of the social group, and the size of the educated group that produces the same effect. Also, we compare the results for the cases of random social interactions and agents placed on a network. We have verified that a small number of monitors are enough to change the behaviour of the society. This also happens with a relatively small educated group in the case of random interactions.Comment: 8 pages, 9 figures, submitted to EPJ

Opinion Polarization by Learning from Social Feedback

We explore a new mechanism to explain polarization phenomena in opinion dynamics in which agents evaluate alternative views on the basis of the social feedback obtained on expressing them. High support of the favored opinion in the social environment, is treated as a positive feedback which reinforces the value associated to this opinion. In connected networks of sufficiently high modularity, different groups of agents can form strong convictions of competing opinions. Linking the social feedback process to standard equilibrium concepts we analytically characterize sufficient conditions for the stability of bi-polarization. While previous models have emphasized the polarization effects of deliberative argument-based communication, our model highlights an affective experience-based route to polarization, without assumptions about negative influence or bounded confidence.Comment: Presented at the Social Simulation Conference (Dublin 2017

Extremism propagation in social networks with hubs

One aspect of opinion change that has been of academic interest is the impact of people with extreme opinions (extremists) on opinion dynamics. An agent-based model has been used to study the role of small-world social network topologies on general opinion change in the presence of extremists. It has been found that opinion convergence to a single extreme occurs only when the average number of network connections for each individual is extremely high. Here, we extend the model to examine the effect of positively skewed degree distributions, in addition to small-world structures, on the types of opinion convergence that occur in the presence of extremists. We also examine what happens when extremist opinions are located on the well-connected nodes (hubs) created by the positively skewed distribution. We find that a positively skewed network topology encourages opinion convergence on a single extreme under a wider range of conditions than topologies whose degree distributions were not skewed. The importance of social position for social influence is highlighted by the result that, when positive extremists are placed on hubs, all population convergence is to the positive extreme even when there are twice as many negative extremists. Thus, our results have shown the importance of considering a positively skewed degree distribution, and in particular network hubs and social position, when examining extremist transmission

Opinion dynamics: models, extensions and external effects

Recently, social phenomena have received a lot of attention not only from social scientists, but also from physicists, mathematicians and computer scientists, in the emerging interdisciplinary field of complex system science. Opinion dynamics is one of the processes studied, since opinions are the drivers of human behaviour, and play a crucial role in many global challenges that our complex world and societies are facing: global financial crises, global pandemics, growth of cities, urbanisation and migration patterns, and last but not least important, climate change and environmental sustainability and protection. Opinion formation is a complex process affected by the interplay of different elements, including the individual predisposition, the influence of positive and negative peer interaction (social networks playing a crucial role in this respect), the information each individual is exposed to, and many others. Several models inspired from those in use in physics have been developed to encompass many of these elements, and to allow for the identification of the mechanisms involved in the opinion formation process and the understanding of their role, with the practical aim of simulating opinion formation and spreading under various conditions. These modelling schemes range from binary simple models such as the voter model, to multi-dimensional continuous approaches. Here, we provide a review of recent methods, focusing on models employing both peer interaction and external information, and emphasising the role that less studied mechanisms, such as disagreement, has in driving the opinion dynamics. [...]Comment: 42 pages, 6 figure

Non-consensus opinion model on directed networks

Dynamic social opinion models have been widely studied on undirected networks, and most of them are based on spin interaction models that produce a consensus. In reality, however, many networks such as Twitter and the World Wide Web are directed and are composed of both unidirectional and bidirectional links. Moreover, from choosing a coffee brand to deciding who to vote for in an election, two or more competing opinions often coexist. In response to this ubiquity of directed networks and the coexistence of two or more opinions in decision-making situations, we study a non-consensus opinion model introduced by Shao et al. \cite{shao2009dynamic} on directed networks. We define directionality $\xi$ as the percentage of unidirectional links in a network, and we use the linear correlation coefficient $\rho$ between the indegree and outdegree of a node to quantify the relation between the indegree and outdegree. We introduce two degree-preserving rewiring approaches which allow us to construct directed networks that can have a broad range of possible combinations of directionality $\xi$ and linear correlation coefficient $\rho$ and to study how $\xi$ and $\rho$ impact opinion competitions. We find that, as the directionality $\xi$ or the indegree and outdegree correlation $\rho$ increases, the majority opinion becomes more dominant and the minority opinion's ability to survive is lowered