Opinion Formation and the Collective Dynamics of Risk Perception

The formation of collective opinion is a complex phenomenon that results from the combined effects of mass media exposure and social influence between individuals. The present work introduces a model of opinion formation specifically designed to address risk judgments, such as attitudes towards climate change, terrorist threats, or children vaccination. The model assumes that people collect risk information from the media environment and exchange them locally with other individuals. Even though individuals are initially exposed to the same sample of information, the model predicts the emergence of opinion polarization and clustering. In particular, numerical simulations highlight two crucial factors that determine the collective outcome: the propensity of individuals to search for independent information, and the strength of social influence. This work provides a quantitative framework to anticipate and manage how the public responds to a given risk, and could help understanding the systemic amplification of fears and worries, or the underestimation of real dangers

Influence of media on collective debates

The information system (T.V., newspapers, blogs, social network platforms) and its inner dynamics play a fundamental role on the evolution of collective debates and thus on the public opinion. In this work we address such a process focusing on how the current inner strategies of the information system (competition, customer satisfaction) once combined with the gossip may affect the opinions dynamics. A reinforcement effect is particularly evident in the social network platforms where several and incompatible cultures coexist (e.g, pro or against the existence of chemical trails and reptilians, the new world order conspiracy and so forth). We introduce a computational model of opinion dynamics which accounts for the coexistence of media and gossip as separated but interdependent mechanisms influencing the opinions evolution. Individuals may change their opinions under the contemporary pressure of the information supplied by the media and the opinions of their social contacts. We stress the effect of the media communication patterns by considering both the simple case where each medium mimics the behavior of the most successful one (in order to maximize the audience) and the case where there is polarization and thus competition among media reported information (in order to preserve and satisfy their segmented audience). Finally, we first model the information cycle as in the case of traditional main stream media (i.e, when every medium knows about the format of all the others) and then, to account for the effect of the Internet, on more complex connectivity patterns (as in the case of the web based information). We show that multiple and polarized information sources lead to stable configurations where several and distant opinions coexist