Influence Maximization with Bandits

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic assumes that we know the probability of each user influencing each other user, or we have data that lets us estimate these influences. However, this information is typically not initially available or is difficult to obtain. To avoid this assumption, we adopt a combinatorial multi-armed bandit paradigm that estimates the influence probabilities as we sequentially try different seed sets. We establish bounds on the performance of this procedure under the existing edge-level feedback as well as a novel and more realistic node-level feedback. Beyond our theoretical results, we describe a practical implementation and experimentally demonstrate its efficiency and effectiveness on four real datasets.Comment: 12 page

On Augmented Stochastic Submodular Optimization: Adaptivity, Multi-Rounds, Budgeted, and Robustness

In this work we consider the problem of Stochastic Submodular Maximization, in which we would like to maximize the value of a monotone and submodular objective function, subject to the fact that the values of this function depend on the realization of stochastic events. This problem has applications in several areas, and in particular it well models basic problems such as influence maximization and stochastic probing. In this work, we advocate the necessity to extend the study of this problem in order to include several different features such as a budget constraint on the number of observations, the chance of adaptively choosing what we observe or the presence of multiple rounds. We here speculate on the possible directions that this line of research can take. In particular, we will discuss about interesting open problems mainly in the settings of robust optimization and online learning

Stochastic Online Learning with Probabilistic Graph Feedback

We consider a problem of stochastic online learning with general probabilistic graph feedback, where each directed edge in the feedback graph has probability $p_{ij}$. Two cases are covered. (a) The one-step case, where after playing arm $i$ the learner observes a sample reward feedback of arm $j$ with independent probability $p_{ij}$. (b) The cascade case where after playing arm $i$ the learner observes feedback of all arms $j$ in a probabilistic cascade starting from $i$ -- for each $(i,j)$ with probability $p_{ij}$, if arm $i$ is played or observed, then a reward sample of arm $j$ would be observed with independent probability $p_{ij}$. Previous works mainly focus on deterministic graphs which corresponds to one-step case with $p_{ij} \in \{0,1\}$, an adversarial sequence of graphs with certain topology guarantees, or a specific type of random graphs. We analyze the asymptotic lower bounds and design algorithms in both cases. The regret upper bounds of the algorithms match the lower bounds with high probability

Online Influence Maximization in Non-Stationary Social Networks

Social networks have been popular platforms for information propagation. An important use case is viral marketing: given a promotion budget, an advertiser can choose some influential users as the seed set and provide them free or discounted sample products; in this way, the advertiser hopes to increase the popularity of the product in the users' friend circles by the world-of-mouth effect, and thus maximizes the number of users that information of the production can reach. There has been a body of literature studying the influence maximization problem. Nevertheless, the existing studies mostly investigate the problem on a one-off basis, assuming fixed known influence probabilities among users, or the knowledge of the exact social network topology. In practice, the social network topology and the influence probabilities are typically unknown to the advertiser, which can be varying over time, i.e., in cases of newly established, strengthened or weakened social ties. In this paper, we focus on a dynamic non-stationary social network and design a randomized algorithm, RSB, based on multi-armed bandit optimization, to maximize influence propagation over time. The algorithm produces a sequence of online decisions and calibrates its explore-exploit strategy utilizing outcomes of previous decisions. It is rigorously proven to achieve an upper-bounded regret in reward and applicable to large-scale social networks. Practical effectiveness of the algorithm is evaluated using both synthetic and real-world datasets, which demonstrates that our algorithm outperforms previous stationary methods under non-stationary conditions.Comment: 10 pages. To appear in IEEE/ACM IWQoS 2016. Full versio

Online Influence Maximization under Independent Cascade Model with Semi-Bandit Feedback

We study the online influence maximization problem in social networks under the independent cascade model. Specifically, we aim to learn the set of "best influencers" in a social network online while repeatedly interacting with it. We address the challenges of (i) combinatorial action space, since the number of feasible influencer sets grows exponentially with the maximum number of influencers, and (ii) limited feedback, since only the influenced portion of the network is observed. Under a stochastic semi-bandit feedback, we propose and analyze IMLinUCB, a computationally efficient UCB-based algorithm. Our bounds on the cumulative regret are polynomial in all quantities of interest, achieve near-optimal dependence on the number of interactions and reflect the topology of the network and the activation probabilities of its edges, thereby giving insights on the problem complexity. To the best of our knowledge, these are the first such results. Our experiments show that in several representative graph topologies, the regret of IMLinUCB scales as suggested by our upper bounds. IMLinUCB permits linear generalization and thus is both statistically and computationally suitable for large-scale problems. Our experiments also show that IMLinUCB with linear generalization can lead to low regret in real-world online influence maximization.Comment: Compared with the previous version, this version has fixed a mistake. This version is also consistent with the NIPS camera-ready versio