4,141 research outputs found
Learning user-specific latent influence and susceptibility from information cascades
Predicting cascade dynamics has important implications for understanding
information propagation and launching viral marketing. Previous works mainly
adopt a pair-wise manner, modeling the propagation probability between pairs of
users using n^2 independent parameters for n users. Consequently, these models
suffer from severe overfitting problem, specially for pairs of users without
direct interactions, limiting their prediction accuracy. Here we propose to
model the cascade dynamics by learning two low-dimensional user-specific
vectors from observed cascades, capturing their influence and susceptibility
respectively. This model requires much less parameters and thus could combat
overfitting problem. Moreover, this model could naturally model
context-dependent factors like cumulative effect in information propagation.
Extensive experiments on synthetic dataset and a large-scale microblogging
dataset demonstrate that this model outperforms the existing pair-wise models
at predicting cascade dynamics, cascade size, and "who will be retweeted".Comment: from The 29th AAAI Conference on Artificial Intelligence (AAAI-2015
Influence Maximization with Bandits
We consider the problem of \emph{influence maximization}, the problem of
maximizing the number of people that become aware of a product by finding the
`best' set of `seed' users to expose the product to. Most prior work on this
topic assumes that we know the probability of each user influencing each other
user, or we have data that lets us estimate these influences. However, this
information is typically not initially available or is difficult to obtain. To
avoid this assumption, we adopt a combinatorial multi-armed bandit paradigm
that estimates the influence probabilities as we sequentially try different
seed sets. We establish bounds on the performance of this procedure under the
existing edge-level feedback as well as a novel and more realistic node-level
feedback. Beyond our theoretical results, we describe a practical
implementation and experimentally demonstrate its efficiency and effectiveness
on four real datasets.Comment: 12 page
From Micro to Macro: Uncovering and Predicting Information Cascading Process with Behavioral Dynamics
Cascades are ubiquitous in various network environments. How to predict these
cascades is highly nontrivial in several vital applications, such as viral
marketing, epidemic prevention and traffic management. Most previous works
mainly focus on predicting the final cascade sizes. As cascades are typical
dynamic processes, it is always interesting and important to predict the
cascade size at any time, or predict the time when a cascade will reach a
certain size (e.g. an threshold for outbreak). In this paper, we unify all
these tasks into a fundamental problem: cascading process prediction. That is,
given the early stage of a cascade, how to predict its cumulative cascade size
of any later time? For such a challenging problem, how to understand the micro
mechanism that drives and generates the macro phenomenons (i.e. cascading
proceese) is essential. Here we introduce behavioral dynamics as the micro
mechanism to describe the dynamic process of a node's neighbors get infected by
a cascade after this node get infected (i.e. one-hop subcascades). Through
data-driven analysis, we find out the common principles and patterns lying in
behavioral dynamics and propose a novel Networked Weibull Regression model for
behavioral dynamics modeling. After that we propose a novel method for
predicting cascading processes by effectively aggregating behavioral dynamics,
and propose a scalable solution to approximate the cascading process with a
theoretical guarantee. We extensively evaluate the proposed method on a large
scale social network dataset. The results demonstrate that the proposed method
can significantly outperform other state-of-the-art baselines in multiple tasks
including cascade size prediction, outbreak time prediction and cascading
process prediction.Comment: 10 pages, 11 figure
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