Improving Attitude Words Classification for Opinion Mining using Word Embedding

[EN] Recognizing and classifying evaluative expressions is an important issue of sentiment analysis. This paper presents a corpus-based method for classifying attitude types (Affect, Judgment and Appreciation) and attitude orientation (positive and negative) of words in Spanish relying on the Attitude system of the Appraisal Theory. The main contribution lies in exploring large and unlabeled corpora using neural network word embedding techniques in order to obtain semantic information among words of the same attitude and orientation class. Experimental results show that the proposed method achieves a good effectiveness and outperforms the state of the art for automatic classification of attitude words in Spanish language.The work of the fourth author was partially supported by the SomEMBED TIN2015-71147-C2-1-P research project (MINECO/FEDER).Ortega-Bueno, R.; Medina-Pagola, JE.; Muñiz-Cuza, CE.; Rosso, P. (2019). Improving Attitude Words Classification for Opinion Mining using Word Embedding. Lecture Notes in Computer Science. 11401:971-982. https://doi.org/10.1007/978-3-030-13469-3_112S9719821140

Combination of Domain Knowledge and Deep Learning for Sentiment Analysis of Short and Informal Messages on Social Media

Sentiment analysis has been emerging recently as one of the major natural language processing (NLP) tasks in many applications. Especially, as social media channels (e.g. social networks or forums) have become significant sources for brands to observe user opinions about their products, this task is thus increasingly crucial. However, when applied with real data obtained from social media, we notice that there is a high volume of short and informal messages posted by users on those channels. This kind of data makes the existing works suffer from many difficulties to handle, especially ones using deep learning approaches. In this paper, we propose an approach to handle this problem. This work is extended from our previous work, in which we proposed to combine the typical deep learning technique of Convolutional Neural Networks with domain knowledge. The combination is used for acquiring additional training data augmentation and a more reasonable loss function. In this work, we further improve our architecture by various substantial enhancements, including negation-based data augmentation, transfer learning for word embeddings, the combination of word-level embeddings and character-level embeddings, and using multitask learning technique for attaching domain knowledge rules in the learning process. Those enhancements, specifically aiming to handle short and informal messages, help us to enjoy significant improvement in performance once experimenting on real datasets.Comment: A Preprint of an article accepted for publication by Inderscience in IJCVR on September 201

Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Semantic Sentiment Analysis of Twitter Data

Internet and the proliferation of smart mobile devices have changed the way information is created, shared, and spreads, e.g., microblogs such as Twitter, weblogs such as LiveJournal, social networks such as Facebook, and instant messengers such as Skype and WhatsApp are now commonly used to share thoughts and opinions about anything in the surrounding world. This has resulted in the proliferation of social media content, thus creating new opportunities to study public opinion at a scale that was never possible before. Naturally, this abundance of data has quickly attracted business and research interest from various fields including marketing, political science, and social studies, among many others, which are interested in questions like these: Do people like the new Apple Watch? Do Americans support ObamaCare? How do Scottish feel about the Brexit? Answering these questions requires studying the sentiment of opinions people express in social media, which has given rise to the fast growth of the field of sentiment analysis in social media, with Twitter being especially popular for research due to its scale, representativeness, variety of topics discussed, as well as ease of public access to its messages. Here we present an overview of work on sentiment analysis on Twitter.Comment: Microblog sentiment analysis; Twitter opinion mining; In the Encyclopedia on Social Network Analysis and Mining (ESNAM), Second edition. 201