2,367 research outputs found

    How social media brand community development impacts consumer engagement and value formation; perspectives from the cosmetics industry

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    Social media and social media brand communities (SMBCs) are powerful tools for long-term consumer-brand relationship building. As a result, SMBCs are becoming significant marketing channels. Despite the wide use and adoption of SMBCs, further research is called for, as both practitioners and academics lack an understanding of the processes taking place within SMBCs. This study aims to contribute to knowledge of: (1) consumer engagement, (2) value formation in SMBCs, and (3) establishing the relationship between consumer engagement and value formation within the SMBC environment. This thesis adopts netnography, a method commonly employed to explore online communities in the social media environment. Three cosmetics brands were selected for this study. The selection was driven by geographical location, posting frequency and user activity. Data were retrospectively collected from Facebook SMBCs between 1st December 2019 and 31st January 2020. The data analysis employed thematic analysis techniques and was further guided by netnographic procedural steps, encompassing 25 distinct data operations. In total, 87 conversation threads were examined, which included 6,401 consumer comments. The findings present a typology of brand posts consisting of five overarching themes: presentation of offerings, belongingness building, engagement building, value-led, and educational. The research also identified a consumer comment typology consisting of four overarching themes brand-centred communication, cognitive-centred communication, conversation-centred communication, and personal experience-centred communication. Additionally, the thesis explores value formation processes within SMBCs, and the value types formed through consumer-to-consumer value formation interaction, brand-to-consumer value formation interaction, consumer-to-brand value formation interaction, as well as individual value formation processes, i.e., customer independent value formation and brand independent value facilitation. Through the findings, thesis broadens knowledge of the implication of SMBC development on consumer engagement. Additionally, this study extends the scope of value formation beyond service marketing, providing valuable insights into how value is created and perceived in the context of SMBCs. This research is also of significance for practice as it offers guidance and insight into how different brand posts can facilitate SMBC development, and, in turn, consumer engagement and value formation. The research provides a link between SMBC development and consumer engagement, highlighting the importance of SMBCs in the successful facilitation of consumer engagement. In particular, it provides evidence that the development of an SMBC has a significant impact on consumer engagement. The typology of brand posts that this study generates highlights the link between the types of posts published by the brand and SMBC development. In addition, the typology of consumer posts also suggests that there is a link between the types of comments published by consumers and the degree of SMBC development. As a result, the findings indicate significant growth in the variety of topics discussed within more developed SMBCs alongside a shift within the topics discussed. The study also investigates value formation within SMBCs, thereby enhancing the understanding of how SMBCs can facilitate value formation. By doing so, this research successfully extends the value formation lens predominantly applied in service marketing. In particular, the findings highlight the role of different actors in enabling the formation of different value types. Furthermore, the research emphasises the value of SMBCs as knowledge repositories as important virtual spaces for both brands and consumers. The findings facilitate understanding of the importance of SMBCs in value formation processes, contributing to advancing knowledge of the role of SMBCs in the development of consumer engagement and value formation. The thesis presents a contextualised conceptual framework of value formation within SMBCs, that captures different interactions taking place in the SMBC environment but also draws attention to the different value types generated through interaction between different actors. Finally, the thesis offers a conceptual framework of SMBCs, consumer engagement and value formation, which captures the correlation between the three researched concepts

    Digital Innovations for a Circular Plastic Economy in Africa

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    Plastic pollution is one of the biggest challenges of the twenty-first century that requires innovative and varied solutions. Focusing on sub-Saharan Africa, this book brings together interdisciplinary, multi-sectoral and multi-stakeholder perspectives exploring challenges and opportunities for utilising digital innovations to manage and accelerate the transition to a circular plastic economy (CPE). This book is organised into three sections bringing together discussion of environmental conditions, operational dimensions and country case studies of digital transformation towards the circular plastic economy. It explores the environment for digitisation in the circular economy, bringing together perspectives from practitioners in academia, innovation, policy, civil society and government agencies. The book also highlights specific country case studies in relation to the development and implementation of different innovative ideas to drive the circular plastic economy across the three sub-Saharan African regions. Finally, the book interrogates the policy dimensions and practitioner perspectives towards a digitally enabled circular plastic economy. Written for a wide range of readers across academia, policy and practice, including researchers, students, small and medium enterprises (SMEs), digital entrepreneurs, non-governmental organisations (NGOs) and multilateral agencies, policymakers and public officials, this book offers unique insights into complex, multilayered issues relating to the production and management of plastic waste and highlights how digital innovations can drive the transition to the circular plastic economy in Africa. The Open Access version of this book, available at https://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license

    Fluidic Nozzles for Automotive Washer Systems: Computational Fluid Dynamics and Experimental Analysis

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    One of the main goals of this project was to cultivate an understanding of fluidic nozzle geometries and characteristic flow. Through this knowledge, three new fluidic nozzle concepts were developed to be used as components in several windscreen washer systems for an automotive part supplier, Kautex Textron CVS Ltd.Accurate and conclusive visualisation of flow through fluidic nozzles was vital in understanding how they can be best utilised for different applications. Over the past century, the specific needs of automotive cleaning systems have greatly developed with new technological discoveries, these advances allow the driver further knowledge of their surroundings. These specialised systems each require a different type of maintenance and cleaning system depending on their usage and the different size and shape of the vehicle. By completing this project, it is hoped to allow manufacturers to accurately identify what sort of fluidic nozzles are best for windscreen cleaning systems for a vehicle and how to design a nozzle to suit their specification. Fluidic nozzles have been researched experimentally and computationally to ensure an accurate comparison of results. By guaranteeing a precise comparison it will negate the need for high volume testing of nozzles in experimental situations, greatly reducing time and resources required to analyse a fluidic nozzle.The fluidic nozzles that are investigated and developed in this project were modelled and examined both experimentally and computationally, this ensured valid and accurate results were achieved by both the computational modelling and experimental testing. The development of the nozzles within this project was conducted using several experimental and computational setups to analyse the spray distribution, angle and oscillatory frequency amongst other parameters significant to the nozzle usage on a vehicle. Through this it was possible to tailor nozzle dimensions to allow for a streamlined design approach, this increased efficiency in fluidic nozzle development for any specification given by a vehicle manufacturing company customer. In addition to this the water flow emitted from the outlet was experimentally tested and modelled with both stationary and high surrounding velocities to examine how external variables affect the flow of the water from the nozzle.iiiThis project has been useful in the design manufacturing process of fluidic nozzles, by utilising computational modelling it has allowed a faster and cheaper method of analysing the effect of design alterations to fluidic nozzles. There is a greatly reduced frequency required for rapid prototyping of an array of fluidic chips with minimal dimensional differences to be used in the experimental stages of design, as once the inlet boundary conditions are established the nozzle can be redesigned completely within reason without the need for additional material wastage. This ensures a more easy and precise method of testing the manufacturing tolerances of a fluidic nozzle with a target of reaching customer specifications are always achieved.Three nozzles were aimed developed to satisfy conditions set by the customers, the vehicle manufacturers at which the new nozzle designs are aimed at are Honda, Nissan and Toyota. The nozzles to be established were designed for use on windscreen washer systems with a varying number of nozzles and with diverse windscreen sizes for different vehicles, resulting in a wide variety of specifications that must be met for each vehicle manufacturer. This meant that a single nozzle could not be utilised for all vehicles, instead a base model of fluidic chip was developed for the Nissan vehicle which was then dimensionally changed to suit the other vehicles.Throughout this project there were design specifications changes and ambiguities from the automotive company customers, leading to redesigns of the fluidic chips designed in this project. This means that although only two of the three fluidic nozzle designs are successfully in production, a much greater understanding of the mechanics of the fluid flow within the fluidic nozzle was achieved

    Innovative unidirectional recycled carbon fiber tape structure for high performance thermoplastic composites: technological developments, technology-structure-property relationship and modeling of composite tensile properties

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    The rapidly growing demand for carbon fiber reinforced plastics in high-tech industries, such as aerospace, defense, automotive, wind turbine engineering, building and sports, resulted in a high amount of waste in the form of dry waste (e.g., production off-cuts), wet waste (e.g., out-of-date prepreg) and end-of-life components waste (e.g., aircraft components). Furthermore, the production of carbon fibers is cost and energy-intensive. Therefore, technological developments for the gentle processing of recycled carbon fiber and its integration into high-performance composites with promising tensile properties have gained considerable attention. Consequently, injection molding, nonwovens and hybrid yarn technologies were developed in recent years to integrate recycled carbon fiber into the high-performance thermoplastic composite. It is unfortunate that these technologies develop composites with a lack of unidirectional fiber orientation; therefore, the potential of recycled carbon fiber in high-performance composites is not thoroughly exhausted. This thesis primarily addresses the development of an innovative structure with a unidirectional fiber orientation termed “unidirectional recycled carbon fiber tape structure” for high-performance thermoplastics composites. The technological concept of the unidirectional structure comprises fiber opening, carding, drawing and a novel tape-forming process. In this concept, fiber opening, carding, and drawing processes were utilized to develop homogeneous, uniform, and highly oriented hybrid slivers. In the next step, these hybrid slivers were converted into a unidirectional recycled carbon fiber tape structure through a novel tape-forming process. To implement this concept, technological developments (investigations, modifications, optimization and further developments), were carried out in fiber opening, carding and drawing processes to develop a hybrid sliver with improved uniformity, homogeneity and unidirectional orientation. In the second phase, conception, design, technological developments, construction and prototype development were implemented to develop a novel tape-forming process. The result confirms that tape development technology comprising fiber opening, carding, drawing and prototype tape forming processes is an innovative, eco-friendly and sustainable technology compared to existing technologies. Furthermore, the consolidation process transformed the unidirectional tape structure into high-performance thermoplastic composites. Subsequently, technology-structure-property relationships were established to develop composites with tailor-made properties. The analysis reveals that selecting optimum technological, consolidation and structural parameters develop tape and composite structures with unidirectional fiber orientation. As a result, experimental results of a high-performance composite developed from a unidirectional recycled carbon fiber tape structure show a very high tensile strength of 1350 ± 28 MPa and an E-module of 84.7 ± 2.3 GPa. This analysis confirms that unidirectional fibers configuration in composites brings a revolution toward developing cost-efficient, high-performance composites for load-bearing structural applications. Finally, theoretical and finite element modeling of tensile properties of high-performance composites reveals that modified models show good agreement with composite tensile properties

    Systemic Circular Economy Solutions for Fiber Reinforced Composites

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    This open access book provides an overview of the work undertaken within the FiberEUse project, which developed solutions enhancing the profitability of composite recycling and reuse in value-added products, with a cross-sectorial approach. Glass and carbon fiber reinforced polymers, or composites, are increasingly used as structural materials in many manufacturing sectors like transport, constructions and energy due to their better lightweight and corrosion resistance compared to metals. However, composite recycling is still a challenge since no significant added value in the recycling and reprocessing of composites is demonstrated. FiberEUse developed innovative solutions and business models towards sustainable Circular Economy solutions for post-use composite-made products. Three strategies are presented, namely mechanical recycling of short fibers, thermal recycling of long fibers and modular car parts design for sustainable disassembly and remanufacturing. The validation of the FiberEUse approach within eight industrial demonstrators shows the potentials towards new Circular Economy value-chains for composite materials

    The European Experience: A Multi-Perspective History of Modern Europe, 1500–2000

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    The European Experience brings together the expertise of nearly a hundred historians from eight European universities to internationalise and diversify the study of modern European history, exploring a grand sweep of time from 1500 to 2000. Offering a valuable corrective to the Anglocentric narratives of previous English-language textbooks, scholars from all over Europe have pooled their knowledge on comparative themes such as identities, cultural encounters, power and citizenship, and economic development to reflect the complexity and heterogeneous nature of the European experience. Rather than another grand narrative, the international author teams offer a multifaceted and rich perspective on the history of the continent of the past 500 years. Each major theme is dissected through three chronological sub-chapters, revealing how major social, political and historical trends manifested themselves in different European settings during the early modern (1500–1800), modern (1800–1900) and contemporary period (1900–2000). This resource is of utmost relevance to today’s history students in the light of ongoing internationalisation strategies for higher education curricula, as it delivers one of the first multi-perspective and truly ‘European’ analyses of the continent’s past. Beyond the provision of historical content, this textbook equips students with the intellectual tools to interrogate prevailing accounts of European history, and enables them to seek out additional perspectives in a bid to further enrich the discipline
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