Effect of E-Referral and E-Wom on Purchase Intention: An Empirical Study in Indonesia

This study aims to analyze the effect of electronic referral (e-referral) and electronic word of mouth (e-WOM) on purchase intentions. Besides, this study also examines the role of brand image as a variable that mediates the effect of e-referral and e-WOM on purchase intention. The sampling method used non-probability sampling with a combined sampling method, purposive sampling, and snowball sampling technique. Data were collected from undergraduate students who have bought and used laptop ASUS brand at various universities in Yogyakarta. Some 300 respondents were recruited using an online and offline survey design with a structured questionnaire. To verify the hypothesis, data were processed using the statistical program SmartPLS. The results of this study found that e-referral and e-WOM has a positive and significant effect on purchase intentions and brand image. Brand image has a positive and significant effect on purchase intention. The study also found that the effect of e�referral on purchase intentions was greater than the effect of e-WOM on purchase intentions The further finding showed that brand image has a complementary partial mediation effect on the relationship between e-referral and e-WOM on purchase intentions. The e-referral variable has a greater total effect than the e-WOM variable. It means that the brand image has a higher mediating effect through e-referral and purchase intentions than through e-WOM and purchase intention

Medium Minimization Effect of Medium-type Reward in the Online Referral Reward Programs: A General Evaluability Perspective

Medium-type reward is a token that people receive as an immediate reward for their effort and can be traded for a desired outcome, and has been widely used in various promoting campaigns. However, our understanding of its impact remains limited. This research focuses on the effect of medium-type reward on individuals’ referral intention in online reward referral programs. Based on general evaluability theory, we propose the medium minimization effect, i.e., individuals have higher referral intention when the numerical value of medium-type reward is small (vs. large) and that the effect will be attenuated when the reward strategy does not care whether referral is successful or the actual reward is uncertain. Results of three experimental studies support our hypotheses. Findings put forward new insights into the medium effect, as well as its potential mechanism, and individuals’ referral behavior, and can help firms optimize the design of online reward referral program systems

Effects of a successful mathematics classroom framework on students' mathematics self-efficacy, motivation, and achievement : a case study with freshmen students at a university foundation programme in Kuwait

Designed for this study as a conceptual framework comprising particular educational approaches and techniques for mathematics teaching and learning, the Successful Mathematics Classroom (SMC) aimed to promote college students’ mathematics self-efficacy, motivation, and achievement. Through using a case study methodology, a range of tests and interviews, we investigated the effects of the SMC on a sample of 130 freshmen students from a mathematics foundation programme in everyday classroom practice. The results showed a positive correlation between students’ self-efficacy and achievement, as well as their motivation and achievement. The results further revealed that there was a positive impact of using the SMC framework on students’ mathematics self-efficacy, motivation, and performance. The elements with most impact were teacher’s teaching methodology, group work, teacher’s attitude, and gamification. Further research is recommended to examine the effects of SMC in different education settings, different students, teaching styles, and larger sample sizes

Mobile Sports Betting Marketing Plan

From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade\u27s hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021)