109,320 research outputs found
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Sustainable eLearning in a Changing Landscape: A Scoping Study (SeLScope)
The report begins by exploring the concept of sustainable e-learning - defining it and establishing its characteristics in the context of Higher Education. To ensure a sound and systematic process, the review is informed by a five-phase methodological framework for scoping reviews by Arksey and O'Malley (2005). Examples and perspectives on the concept of sustainable e-learning are summarised and key factors impacting on sustainability are abstracted. highlights potential gaps and suggests directions for further research on the topic
From post-consumption experience evaluation to online generated content and intensification
En el contexto de los museos, el presente trabajo analiza hasta qué punto la evaluación de la experiencia in situ (satisfacción y valor percibido) que realizan los visitantes refuerza sus comportamientos online a corto plazo (consultar y generar contenido online). Sobre la base de la teoría del equilibrio y de la teoría del nivel óptimo de estimulación, proponemos la existencia de un efecto de la evaluación de la experiencia que adoptará forma de U invertida sobre la intensificación y forma de U sobre la intención de generar contenido online después de la visita. Los resultados indican que la satisfacción fomenta la intención de consumir más contenido, mientras que la percepción de haber alcanzado el máximo valor lo limita (efecto U invertida). Por otro lado, si bien la satisfacción y la percepción de una visita rentable motivan a los visitantes a publicar comentarios, las malas experiencias en los museos no tienen ningún impacto en la generación de contenido online.In the context of museums, this paper analyses to what extent visitor evaluation of the in situ experience (satisfaction and perceived value) drives their short-term online behaviours (visiting online content and generating content in online sites). On the basis of the balance theory and on the optimal stimulation level theory, it proposes that the evaluation of the experience has an inverted U-effect on visit intensification while a U-effect on the intention to generate content after the visit. Findings indicate that satisfaction fosters the intention to consume further content, while the perception of having gained the maximum value limits it (inverted U-effect). On the other hand, while satisfaction and the perception of a profitable visit motivate visitors to post online comments, poor experiences in museums have no impact on the generation of online content
Semantic discovery and reuse of business process patterns
Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse
The influence of social value and selfcongruity on interpersonal connections in virtual social networks by Gen-Y tourists
This research focuses on the relationship of self-congruity and perceived social value with
the interpersonal connections established by Generation Y tourists in virtual social networks.
A quantitative study was performed using a sample of young travelers from Spain.
The methodologies of Confirmatory Factor Analysis (CFA) and Structural Equation Models
(SEM) were used to analyze the results. The findings of the research show that self-congruity
influences the perceived social value; the perceived social value leads to satisfaction and
the creation of interpersonal connections in virtual social networks; and the interpersonal
connections in virtual social networks influence the use of these tools by Generation Y
travelers
Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages
Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’
willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing
a conceptual framework which is inspired by theories in marketing and information systems fields.
The authors believe that only by applying both theories will provide a more complete understanding
of the relationship between brand experience and Facebook. The research model attempts to illustrate
the factors according to customers’ intrinsic and extrinsic motivations and their impact on brand
experience, brand Facebook page loyalty and e-word-of-mouth (E-WOM).
Design/methodology/approach – The authors adopted an online survey method for data collection.
The subjects the authors used were Facebook users. The data were collected in Taiwan over spring 2011.
The authors then used the structural equation model to analyse the data collected.
Findings – The findings suggest that users are influenced by the technical characterises of a brand
Facebook page, such as ease of use and usefulness, which might be combated by attempting to reduce
customer effort when accessing Facebook pages. The authors conclude that customer effort influenced
brand experience and consequently loyalty to brand Facebook pages and E-WOM.
Research limitations/implications – The limitations of this study relate to the investigation of
consumer perspectives in a specific geographical context and time frame.
Originality/value – The study’s contributions are both theoretical and practical, as it offers new
insights into brand experience attitudes in an online environment and useful insights to companies
willing to market themselves on Facebook.
Keywords Marketing, Facebook, Virtual community, Extrinsic motivations, Intrinsic motivations
Paper type Research pape
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AGENT: Alumni growth and engagement across new technologies
The AGENT project aims to use social networking technologies (LinkedIn and Facebook) to support the development of undergraduates’ employability and career development. The focus of the project is on e-mentoring by alumni to provide a ‘bridge’ between individuals whose social ties and connections are weakened by time and distance, whilst at the same time capitalising on the learning opportunities afforded by the widening of social networks. Social networking sites (SNSs) have been shown to provide students with the tools to make connections, build relationships and support personal development. From a social capital perspective, SNSs can support ‘weak ties’ by allowing students to grow a social network from which to draw resources in the form of information, knowledge, advice and expertise that an institution’s alumni can provide. Alumni are a key resource for building professional networking communities that can provide offline as well as online support to students. We report on an on-going JISC project –AGENT (Alumni Growth and Engagement across New Technologies) that explores how Web 2.0 technologies engage alumni, create the sense of belonging, develop more effective and mutually-beneficial alumni-student connections and associated positive social capital outcomes.Joint Information Systems Committee (JISC) 2011-201
A typology categorization of millennials in their technology behavior
Hay un interés creciente por los millennials; y sin embargo, hasta la fecha hay escasas segmentaciones de los millennials en cuanto a su comportamiento en relación a la tecnología. En este contexto, este estudio trata las siguientes cuestiones:”¿Son los millennials monolíticos o hay diferentes segmentos en esta generación en cuanto a su comportamiento tecnológico?”. Y si este fuera el caso: “¿Existen diferencias importantes en cuanto a la forma en que los millennials usan la tecnología?”. Nuestro objetivo consiste en examinar los potenciales perfiles de los millennials en relación a su comportamiento y uso de la tecnología. Los datos obtenidos de una muestra de 707 millennials se analizaron mediante un análisis de componentes principales y análisis clúster. A continuación, los segmentos se caracterizaron mediante un análisis MANOVA. Nuestros resultados revelan la existencia de cinco segmentos o tipologías de millennials en cuanto a su comportamiento tecnológico: los “devotos de la tecnología”, los “espectadores”, los “prudentes”, los “adversos” y los “productivos”. Este estudio contribuye de forma detallada al conocimiento sobre cómo las diferentes categorías de millennials usan la tecnología.There is an increasing interest for millennials; however, to date millennials’ segmentations regarding their technology behavior are scarce. In this context, this study addresses the following questions: “Are millennials monolithic, or are there segments within this generation group regarding the technology behavior?”. And if so: “Are there important variances in the way that millennial segments use technology?”. Our purpose is to examine the potential profiles of millennials regarding their technology use and behavior. Data from a sample of 707 millennials was gathered and analyzed through principal component analysis and cluster analysis. Then, millennials’ segments were profiled using a MANOVA analysis. Our findings revealed five different segments or typologies of millennials regarding their technology behavior: technology devotees, technology spectators, circumspects, technology adverse users and productivity enhancers. This study contributes with a detailed perspective of how different millennial segments use technology
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