16 research outputs found

    Impact of Television Advertisement on Undergraduate Students’ Purchase Decision on Indomie Noodles

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    This study surveys undergraduate students’ views on the effect of television advertisement on their purchase of indomie noodles. 392 respondents, drawn from the Business Administration unit of Abia State University were studied. The structured questionnaire was administered on the select respondents. The SPSS version 20 students t-test was used to test stated hypotheses. Finding disclosed that television advertising has a significant influence on students’ preference, patronage and repeat purchase of indomie noodles. The study recommends that Advertising messages should be clear, credible and precise so that the target market will not give different meanings to it and that noodles marketers should see television advertising as a long-term investment into the life of products and not be discouraged by the early, immediate low returns of advertisements

    The effect of Indomie advertising on Instagram on purchase decisions (survey on Instagram account @indomie)

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    Indomie is an instant noodle product brand that has existed since 1971, even this brand has been embedded in people's minds, so it is often found that the Indomie brand is no longer a brand but also a name for instant noodle products. One of the advertisements displayed on Instagram @Indomie is an advertisement about a new variant, namely Indomieghetti Bolognese, which informs about a new variant or innovation of Indomie. This study aims to determine the effect of Indomie Advertising version of Indomieghetti Bolognese on purchasing decisions. The theory used is advertising theory from Kotler and Keller which has informative, persuasive, reminder, and reinforcement dimensions. Then the Purchasing Decision theory from Kotler and Armstrong with the dimensions of need recognition, information search, evaluation of alternatives, purchase decisions, and postpurchase behavior. This research is a quantitative research with survey methods and data collection techniques using qff1uestionnaires. The population of this study is Instagram @Indomie's active followers who commented on the upload of March 15, 2021, as many as 156 followers and the sample used is 61 respondents, which is calculated using the Slovin formula. The sampling technique used in this study was Simple Random Sampling. The results of this study indicate that there is an influence of Indomieghetti Bolognese ads on Instagram on purchasing decisions of 0.601 or 60.1% while the remaining 39.9% is influenced by other variables other than those in this study

    Drama and Communication in Television Advertising: A study of MTN's "SUNRISE" and Indomie Noodles "Make the World a Better Place"

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    The paper examines audience perception of the effectiveness of drama in television advertisements/conunercials and how this aids audience recall, retention and its impact on patronage. From the results, 78.5% of the respondents agree that ''Sunrise" actually communicates MTN's message of love while 87.5% of the respondents said that Indomie Noodle 's message of sharing was well understood. Despite these positive responses, 75% of the respondents state that "Sunrise" did not endear them to MTN products while 68% said that the "Make the World a Better Place" did not also influence them to buy lndomie noodles. TI1ese responses contradict the position of MTN and lndomie firms ' position th at more pro1its accrued to them during the period of running both adverts (commercials)

    The Influence of Marketing Public Relations in the Redemption of a Product’s Battered Image: A Study of Indomie Noodles Crisis

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    Crisis is a phenomenon that has affected many products, individuals and even corporate establishments. Some products survive the crisis while others are pushed off the market place. It becomes necessary therefore to nosedive into how companies can effectively manage product crisis to retain share of the market. This study therefore examines the significance of Marketing Public Relations in the redemption of a product’s battered image; a study of the killer Indomie Noodles scare. The survey method was used. 160 copies of questionnaires were distributed to two study population namely; Secondary School students and Mothers. Also, a semi structured interview guide was used to elicit information from industry correspondents in the print and broadcast media and also for the media executive of the public relations company that handled De-United Foods Limited’s crisis. Data obtained were analyzed using several analytical techniques to examine relationship among variables under investigation. Findings from the research work revealed that sales dropped significantly during the Killer indomie scare. It was discovered that the inability of De-united Foods Industries Limited to act promptly by coming up with appropriate clarifications allowed the crisis to thrive. Based on findings obtained from the study, the researcher therefore recommends that companies should act promptly and be 100% open to the media and the general public during crisis period

    PERAN GURU BIMBINGAN DAN KONSELING DALAM MENGATASI KEDISIPLINAN PESERTA DIDIK DI SMP NEGERI 02 WAY TENONG LAMPUNG BARAT TAHUN PELAJARAN 2019/2020

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    ABSTRAK Kedisiplinan sekolah termasuk salah satu bagian penting dalam pendidikan yang bermanfaat untuk kemajuan sekolah. Apabila sekolah mempunyai peserta didik yang disiplin maka proses pembelajaran tentu berjalan dengan baik. Namun sebaliknya, apabila sekolah mempunyai peserta didik yang kurang disiplin, tentu proses belajar tidak akan berjalan secara maksimal. Penelitian ini dilakukan untuk mengetahui bagaimana peran guru bimbingan dan konseling dalam mengatasi kedisiplinan peserta didik di SMP Negeri 02 Way Tenong Lampung Barat. Penelitan ini menggunakan pendekatan lapangan (Field Research), dengan metode kualitatif yang bersifat deskriftif. Teknik pengumpulan data yang digunakan adalah wawancara dan dokumentasi dengan dilakukan triangulasi sumber data sebagai keabsahan data. Berdasarkan hasil penelitian yang di peroleh, peran guru bimbingan dan konseling dalam mengatasi kedisiplinan peserta didik yaitu : Kedisiplinan peserta didik belum mencapai kategori yang baik, yang disebabkan dengan latar belakang peserta didik yang berbeda-beda. Dalam mengatasi tingkat kedisiplinan peserta didik guru BK mengadakan pendekatan khusus dengan cara memahami latar belakang peserta didik melalui layanan konseling individual. Pelanggar kedisiplinan yang masih dikatakan cukup ringan guru BK memberikan peringatan dan hukuman maksimal tiga kali. Guru BK mengadakan bimbingan dan memantau keadaan peserta didik disela jam kosong dengan memberikan arahan dan nasihat yang bermanfaat tentang disiplin, untuk mencari tahu kebutuhan dan masalah kedisiplinan pada peserta didik dapat dilihat melalui daftar buku absensi kelas dan buku catatan BK. Guru BK tidak berkerja sendiri namun berkolaborasi dengan berbagai pihak seperti wali kelas, guru bidang study, satuan pengaman sekolah dan orang tua. Hambatan-hambatan dalam menjalanankan peranan nya secara keseluruhan kurang maksimal dikarenakan ruangan BK yang kurang memadai dan belum adanya jam khusus BK

    Evaluating Saudi Arabian Fathers as Key Socialisation Agents in Children's Healthy Eating and The Implications for Healthy Food Marketing Policy Development

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    This doctoral thesis aims to explore the parental role in children’s food socialisation. Despite the current consumer socialisation literature demonstrating that parents are the most influential socialisation agent for children, little is known about the role fathers play in shaping and forming their children’s (un)healthy habits early in life. To address this gap, this doctoral thesis explores the role of the male heads of the family – fathers – as key agents of socialisation who influence their children’s (un)healthy food consumption in the culturally distinctive nation of Saudi Arabia. To seek an understanding of how fathers shape the food socialisation process for their children, I collected qualitative and interpretative data from 32 fathers from Saudi Arabia adopting combination data collection tools, namely, food choice diaries, in-depth interviews, and accompanied shopping trips. The findings from the primary research indicated that fathers transfer certain skills, knowledge, and attitudes to their sons regarding food choices in food stores through overt communications and observations, and thus they have a great influence on the development of their sons’ consumer skills, knowledge, and attitudes. Moreover, the findings suggested six factors shaping fathers’ socialisation of their children’s food habits. While social, economic, and religious factors were the most powerful, physiological, nutritional knowledge and beliefs, as well as marketing factors were less influential. Furthermore, the findings stressed that fathers perceived their roles and responsibilities as food socialisation agents for their children, for example (1) food availability, (2) role modelling, (3) teaching children about food, (4) restricting and controlling children's unhealthy food consumption, and (4) encouraging children to consume healthy food and rewarding them for doing so. Overall, fathers encounter different and diverse challenges balancing healthy and unhealthy food choices and socialisation for their children. This doctoral thesis makes several substantial contributions to the present consumer socialisation literature. My research is the first study to adopt consumer socialisation theory in family food consumption, specifically fathers’ food choices for their children, in the context of Saudi Arabia culture. Furthermore, it contributes to understanding the phenomenon of fathers’ roles in food consumption practices with reference to the epidemic of childhood obesity. Moreover, it contributes to understanding father-son interaction with respect to why and how fathers teach their sons not daughters about (un)healthy foods in the context of food stores. Additionally, it contributes to understanding how different factors form or limit fathers’ efforts to socialise their children into (un)healthy food consumption. Lastly, it contributes to knowledge about how fathers’ feeding practices are shaped by responsibilities. The primary research has important implications for healthy food marketing policies. Based on the data, the implications could be classified into three categories, namely, health education campaigns, marketing campaigns, and suggestions for policymakers

    Food & beverages advertising viewed by Egyptian children: A content analysis

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    The Elaboration Likelihood Model posits that there are two routes to persuasion central (logical) and peripheral (emotional). This study employs the ELM to analyze persuasive appeals in ads viewed by Egyptian children between 7-12 years old. First of all, a survey was conducted to uncover food and beverage ads viewed by children on a spontaneous level followed by aided recall of ads. The survey was administered online to 304 children who filled the survey after their parent’s consent and assistance. After removing repeated ads, a total sample of 100 ads were reported and further analyzed. Findings proposed that peripheral cues are highly employed in both healthy and unhealthy ads. Yet, central cues are skewed towards healthy food and beverage ads which were more grounded in reality rather than fantasy. The number of unhealthy ads outnumbered healthy ads (74% unhealthy versus 26% healthy ad). Unhealthy ads; promoted overeating coupled with sedentary behavior, a lot of screen time over physical activity. Children were exploited into some ‘sexual appeal’ scenes. According to media literacy and marketing professionals in the food and beverage industry in Egypt; global brands have strict guidelines in communicating to children but local brands depend on ‘commonsense or common code of conduct’, possibly a pitfall. Egypt needs regulations to control child advertising content, add taxes on unhealthy food, brands should act more responsibly, advertising during child prime-time should be minimal and monitored, parents and school and TV should enforce advertising literacy to empower our children and counter the effect of unhealthy and manipulative food messages

    BUILDING STUDENTS’ CHARACTER BY ENGAGING SOCIAL STUDIES ISSUES IN LANGUAGE TEACHING

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    This paper focuses on analyzing the importance of character building in language teaching, and finding ways how to take advantages from engaging social studies issues within a pedagogical framework. Using social studies issues as topics in teaching English not only enable students to effectively acquire a foreign language with the knowledge and skills but also raise their awareness and critical thinking of our society problems. The globalization with its positive and negative affects has made our generation carried away by the currents of change of being a stranger in their own backyard and forget our own cultural identities. Many of the scenes and themes shown on the television, Internet and other media channels often run down the values and ideas of our national positive characters traits. In this point of view, teaching language by engaging social studies issues to build students’ character and national identity can enhance students understanding toward the importance of its moral values as their inspiration to be a better person, and improve their English as well. This paper will describe how an engagement of social studies issues can be an alternative learning tool utilized in language teaching to develop students’ character and national identity. Also, to provide the benefit from this approach students can get in learning English

    Promotion and Marketing Communications

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    This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes
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