"If they come they will build it" : managing and building e-democracy from the ground up

The possibilities for using online media to promote deliberative democracy and enhance civic participation have been identified by many. At the same time, the ‘e-democracy score card’ is decidedly mixed, with the tendency of established institutions in both government and the mainstream media to promote a ‘push’ model of communication and information provision, which fails to adapt to the decentralized, networked, interactive and many-to-many forms of communication enabled by the Internet. This paper will discuss the experience of the National Forum, which is building an Australian e-Democracy site of which is the first stage. It aims to be a combination of town-square, shopping centre of ideas, and producers’ co-operative which will allow citizens, talkers, agitators, researchers and legislators to interact with each other individually and through their organisations. Its aim will be to facilitate conversations, and where required, action. This project can be understood from a myriad of angles. At one level it is an open source journalism project, at another it deals with knowledge management. It can also be approached as a forum, an archive, an internet arketing initiative and an eCommerce resource for civil society. Central to the project is the development of feedback mechanisms so that participants can better understand the debates and where they stand in them as well as gauging the mood, desires and interests of the nation on a continuous basis. This paper deals with the practice, theories and economic models underlying the project, and considers the contribution of such sites to community formation and the development of social capital

Come On In. The Water's Fine. An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications

According to the authors of Come on in. The water's fine. An exploration of Web 2.0 technology and its emerging impact on foundation communications, foundations that have adopted new and still emerging forms of digital communications -- interactive Web sites, blogs, wikis, and social networking applications -- are finding that they offer "opportunities for focused convenings and conversations, lend themselves to interactions with and among grantees, and are an effective story-telling medium." The report's authors, David Brotherton and Cynthia Scheiderer, of Brotherton Strategies, who spent nearly a year exploring how foundations are using new media, add that "electronic communications create an opportunity to connect people who are interested in an issue with each other and the grantees working on the issue."The report also acknowledges that the new technologies raise skepticism and concern among foundations. They include the "worry of losing control over the foundation's message, allowing more staff members to represent the foundation in a more public way, opening the flood gates of grant requests or the headache of a forum gone bad with unwanted or inappropriate posts."Still, the report urges foundations to put aside their worries and make even more forceful use of new media applications and tools. The report argues that whatever is "lost in message control will be more than made up for by the opportunity to engage audiences in new ways, with greater programmatic impact."Acknowledging that adoption of new media tools will require some cultural and operational shifts in foundations, the report offers suggestions from Ernest James Wilson III, dean and Walter Annenberg chair in communication at the University of Southern California, for how to deal with these challenges. He says that for foundations to make the best use of what the technology offers, they should concentrate on three things:Build up the individual "human capital" of their staffs and provide them the competencies they need to operate in the new digital world.Make internal institutional reforms to reward creativity and innovation in using these new media internally and among grantees.Build social networks that span sectors and institutions, to engage in ongoing dialogue among private, public, nonprofits and research stakeholders.As Wilson also says, "All of these steps first require leadership, arguably a new type of leadership, not only at the top but also from the 'bottom' up, since many of the people with the requisite skills, attitudes, substantive knowledge and experience are younger, newer employees, and occupy the low-status end of the organizational pyramid, and hence need strong allies at the top.

Vote With Your Purse 2.0: Women's Online Giving, Offline Power

Examines trends in women's online political giving; how they use Web 2.0 tools to engage in, donate for, and network for social change; the characteristics of online donors; and the potential impact on women's political clout among donors

Using Participatory Media and Public Voice to Encourage Civic Engagement

Part of the Volume on Civic Life Online: Learning How Digital Media Can Engage Youth. Teaching young people how to use digital media to convey their public voices could connect youthful interest in identity exploration and social interaction with direct experiences of civic engagement. Learning to use blogs ("web logs," web pages that are regularly updated with links and opinion), wikis (web pages that non-programmers can edit easily), podcasts (digital radio productions distributed through the Internet), and digital video as media of self-expression, with an emphasis on "public voice," should be considered a pillar -- not just a component -- of twenty-first-century civic curriculum. Participatory media that enable young people to create as well as consume media are popular among high school and college students. Introducing the use of these media in the context of the public sphere is an appropriate intervention for educators because the rhetoric of democratic participation is not necessarily learnable by self-guided point-and-click experimentation. The participatory characteristics of online digital media are described, examples briefly cited, the connection between individual expression and public opinion discussed, and specific exercises for developing a public voice through blogs, wikis, and podcasts are suggested. A companion wiki provides an open-ended collection of resources for educators: https://www.socialtext.net/medialiteracy

Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid

This handbook helps nonprofits build long-term giving programs that span the entire supporter lifecycle, from engagement through the end of life. It highlights strategies for engaging new supporters online, investigates the characteristics of loyal donors, examines the importance of developing personal relationships with transitional giving prospects, and discusses donor cultivation

Broadcasting to the masses or building communities: Polish political parties online communication during the 2011 election

The professionalisation of political communication is an evolutionary process (Lilleker & Negrine, 2002), a process that adapts to trends in communication in order to better engage and persuade the public. One of the most dramatic developments in communication has been the move towards social communication via the Internet. It is argued to affect every area of public communication, from commercial advertising and public relations to education (Macnamara, 2010). It is no longer sufficient to have an online presence; we are now in an age of i-branding; with the ‘i’ standing for interactive. Yet, trends in online political electoral campaigning over recent years indicate a shallow adoption of Web 2.0 tools, features and platforms; limited interactivity; and managed co-production. The Internet is now embedded as a campaigning tool however, largely, the technologies are adapted to the norms of political communication rather than technologies impacting upon internal organizational structures, party relationships to members and supporters, or the content and style of their communication. We examine these themes, and develop them through a focus on the targeting and networking strategies of political parties, in more detail in the context of the Polish parliamentary election of 2011. Through a sophisticated content analysis and coding scheme our paper examines the extent to which parties use features that are designed to inform, engage, mobilise or allow interaction, which audiences they seek to communicate with and how these fit communication strategies. Comparing these findings with maps built from webcrawler analysis we build a picture of the strategies of the parties and the extent to which this links to short and long term political goals. This paper firstly develops our rationale for studying party and candidate use of the Internet during elections within the Polish context. Secondly we develop a conceptual framework which contrasts the politics as usual thesis (Margolis & Resnick, 2000) with arguments surrounding the social shaping of technologies (Lievrouw, 2006) and the impact on organisational adoption of communication technologies and post-Obama trends in Internet usage (Lilleker & Jackson, 2011) and posit that, despite the threats from an interactive strategy (Stromer-Galley, 2000) one would be expected within the context of a networked society (Van Dyjk, 2006). Following an overview of our methodology and innovative analysis strategy, we present our data which focuses on three key elements. Firstly we focus on the extent to which party and candidate websites inform, engage, mobilise or permit interaction (Lilleker et al, 2011). Secondly we assess the extent to which websites attract different visitor groups (Lilleker & Jackson, 2011) and build communities (Lilleker & Koc-Michalska, 2012). Thirdly we assess the reach strategies of the websites using Webcrawler technology which analyses the use of hyperlinks and whether parties lock themselves within cyberghettoes (Sunstein, 2007) or attempt to harness the power of the network (Benkler, 2006)

Creating a Foursquare Communications Platform: Easy Steps to Build the Communications Capacity of Your Grantees

Spitfire Strategies specializes in building the capacity of foundations and their grantees to plan and implement highly successful communications strategies. Over the past seven years, we have learned a lot about the right way to approach capacity building -- and the wrong way. This document offers foundations a few of the lessons we have learned when it comes to offering capacity-building opportunities to grantees

Untuned Keyboards: Online Campaigners, Citizens, and Portals in the 2002 Elections

Presents findings from a survey conducted in October and November 2002. Looks at the role that the major portals of Web traffic, online campaigners, and Internet users who got political news online played at the highlight of the 2002 mid-term elections

Reframing the Work of Rural Community Development: Case Studies in Innovative Rural Business Strategies

Much of community development work in this country is understood in urban terms - densely populated areas with attendant economies of scale, housing issues that can be addressed largely in isolation of economic development and infrastructure issues, micro-level service area focus without the need to address regional economies and housing markets, even simple communications and relationship-building opportunities.None of this is terribly surprising. After all, the community development field grew out of urban activism and experience.The translation of urban revitalization strategies and lessons learned into a rural community development model inevitably highlights the challenges unique to highly varied rural markets. The service area is typically numerous communities, sparsely populated, covering great distances. Absent are highly visible corporate headquarters and other traditional opportunities for local private partnership. Smaller municipalities are less likely to offer a full range of services to complement any nonprofit service delivery system.At first glance the challenges facing rural development seem daunting. Needs -- or everything that seems to be so glaringly absent -- outweigh assets. However, rural markets are well worth a second look. In the few years since NeighborWorks America launched its Rural Initiative, we've uncovered astonishing examples of innovation with enormous community impact in some of the most challenging markets in America.We think these innovations are well worth sharing. Rural markets are often the emerging markets for expanding regional economies. The closer we look at the work being done by community based organizations, and in particular, chartered members of the NeighborWorks network, the more we realize that these organizations function as front line economic engines for increased homeownership, infrastructure improvements, job creation and retention.This report documents the compelling attributes of six business strategies that are successfully transforming diverse rural markets across America. Our hope is that this exciting new information, the first of a series, will stimulate numerous and varied adaptations within the community development field and spur additional investment in rural development by the private and public sectors

Environmental Conflict Resolution: Strategies for Environmental Grantmakers

Outlines the strategies that are employed with the use of ECR to promote collaborative problem solving and manage disputes related to the use and development of natural resources. Includes a description of ten case studies where ECR was used effectively