How User Personality and Social Value Orientation Influence Avatar Mediated Friendship

Purpose – The purpose of this paper is to study the influence of user personality and vlaues on the number of connections users make, the number of requests for connections that users give out, and the number of connections invitations users receive. Design/methodology/approach – This is a field study of 179 participants interacting in a novel virtual world. The world’s server logs are used to capture sociometrics about the users and their interaction. Findings – Findings suggest that personality and values influence the number of friends users make and the number of friendship requests users give out, but not the number of friendship invitations users receive. Only one personality trait – conscientiousness – exhibits homophily. Originality/value – Personality and social value orientation have rarely been studied together in information systems (IS) research, despite research showing the two have an impact on IS relevant constructs. The use of server logs for data capture is novel. Avatar friendship is an under-researched concept in IS

Social Value Orientation Effects On Adolescents Friendship Quality

The current study intended to explore the association between Social Value Orientation (SVO) and friendship quality in adolescence, the development as well as gender and age differences. Participants between ages 12 and 25 (N = 292) completed a series of games to measure their SVO and Friendship Quality Scale in order to assess their friendship quality. Analysis of covariance confirmed that SVO did not affect friendship quality. No age and gender differences were found in SVO. However, the results revealed that there was a significant gender difference in friendship quality, where girls have higher positive friendship quality. There was also an age effect on friendship quality, such that, as age increased, negative friendship quality decreased. In conclusion, there was no evidence that SVO influences someone friendship quality. It is possible that SVO only influences the number of friends that someone has