How online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers

Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of various antecedents of online trust and to predict the user’s intention to engage in online transaction based on their trust in the Information systems. This study is conducted among Asian online consumers and later the results were compared with those from Non-Asian regions. Another objective of this paper is to integrate De Lone and McLean model of IS Success and Technology Acceptance Model (TAM) for measuring the significance of online trust in e-Commerce adoption. The results of this study show that perceived security, perceived privacy, vendor familiarity, system quality and service quality are the significant antecedents of online trust in a B2C e-Commerce context

A comprehensive review on e-commerce research

Based on the review on the available literature sources, this paper comprehensively discusses the identified studies which have been done in the context of e-commerce adoption. Seventy-three (73) papers have been extracted from Elsevier's Scopus database. Those papers were analyzed based on the distribution of publication, the scope demography, the research approach and research method and the adapted theory or conceptual framework. The result of the study found that publications in e-commerce research rose to peak year in 2015. Most of the e-commerce adoption studies were carried out in Southeast Asia (26%) and determining factors of e-commerce adoption was the most popular theme across region. Despite of its popularity, the findings were inconclusive in terms of specific determinants that significantly contributed towards e-commerce adoption. However, it is found that variables from the organizational context and external environment context significantly contributed towards e-commerce adoption. Most of the studies preferred quantitative approach (71.2%), especially in employing questionnaire methods. The result of the theory analysis reveals that the most frequently used conceptual framework was TOE framework, while many studies (24.7%) did not take into account of specific conceptual framework. Only a few researchers (11%) had used self-developed conceptual framework rather than existing framework. In term of scope, majority of the studies focused on the factors that encourage e-commerce adoption. Such limited scope of studies efforts could only provide a partial understanding of the diffusion process. Future research shall go further to investigate the post-adoption stages of e-commerce. The limitation of single database and keywords might fail to give more extensive retrieved number of articles in the study

E-commerce adoption research: a review of literature

The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012- 2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management’s support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time

Factors influencing electronic commerce adoption in developing countries: The case of Tanzania

Electronic commerce is rapidly replacing the old ways of doing business. Although many studies have been conducted on the adoption of various forms of e-commerce, there are few on this topic in African countries; in particular, there is no research on Tanzania. Therefore, this paper analyzes the factors determining e-commerce and their impact on its adoption in Tanzania. This paper extends the technology acceptance model (TAM) to an empirical study analyzing the factors influencing e-commerce adoption in Tanzania. A survey involving 111 respondents including Tanzanian government officers was conducted, and structural equation modeling was used to assess the model for the influence of three new factors: national policy initiatives, technology infrastructure, and trust in e-commerce adoption. The results show that technology infrastructure is an important factor in e-commerce adoption, and national policy initiatives are important in building online trust and improving technology infrastructure in Tanzania. Therefore, government policy makers need to encourage the presence of good technology infrastructure and build trust in e-commerce through national policy initiatives such as e-commerce promotion. Limitations of this paper are that the respondents are limited to people who have access to the Internet and some might not have enough knowledge about e-commerce. Further, the survey is conducted only in Tanzania; therefore, the results may differ in other African countries