How Do Emotions Impact Mobile Services Acceptance? A Systematic Literature Review

Mobile data services have been rapidly developing and expanding in the recent years; therefore many studies focus on researching their acceptance and use in general or by observing different viewpoints. One of these is emotions, which influence our beliefs and attitudes that impact our decisions and actions. The objective of our research was therefore to explore the field of mobile data services acceptance in regard to emotional factors. We performed a systematic literature review of emotional concepts and their relationships, provided by 43 primary studies. Consequently, our study includes an aggregation of emotional factors obtained from related and reviewed literature, with their definitions and the extent of their usage. Furthermore, it analyses the proportion of emotional factors against all acceptance-related factors as well as the extent of their use through time. Our study tries to guide future work by aggregating the relations that include at least one emotional factor and by providing the rate of their significance. Finally, the study tends to determine the viability of the emotional factors by observing their direct influences on users’ intention and proposes a generic theoretical model for supporting future mobile services research