High-Level Concepts for Affective Understanding of Images

This paper aims to bridge the affective gap between image content and the emotional response of the viewer it elicits by using High-Level Concepts (HLCs). In contrast to previous work that relied solely on low-level features or used convolutional neural network (CNN) as a black-box, we use HLCs generated by pretrained CNNs in an explicit way to investigate the relations/associations between these HLCs and a (small) set of Ekman's emotional classes. As a proof-of-concept, we first propose a linear admixture model for modeling these relations, and the resulting computational framework allows us to determine the associations between each emotion class and certain HLCs (objects and places). This linear model is further extended to a nonlinear model using support vector regression (SVR) that aims to predict the viewer's emotional response using both low-level image features and HLCs extracted from images. These class-specific regressors are then assembled into a regressor ensemble that provide a flexible and effective predictor for predicting viewer's emotional responses from images. Experimental results have demonstrated that our results are comparable to existing methods, with a clear view of the association between HLCs and emotional classes that is ostensibly missing in most existing work

More cat than cute? Interpretable Prediction of Adjective-Noun Pairs

The increasing availability of affect-rich multimedia resources has bolstered interest in understanding sentiment and emotions in and from visual content. Adjective-noun pairs (ANP) are a popular mid-level semantic construct for capturing affect via visually detectable concepts such as "cute dog" or "beautiful landscape". Current state-of-the-art methods approach ANP prediction by considering each of these compound concepts as individual tokens, ignoring the underlying relationships in ANPs. This work aims at disentangling the contributions of the `adjectives' and `nouns' in the visual prediction of ANPs. Two specialised classifiers, one trained for detecting adjectives and another for nouns, are fused to predict 553 different ANPs. The resulting ANP prediction model is more interpretable as it allows us to study contributions of the adjective and noun components. Source code and models are available at https://imatge-upc.github.io/affective-2017-musa2/ .Comment: Oral paper at ACM Multimedia 2017 Workshop on Multimodal Understanding of Social, Affective and Subjective Attributes (MUSA2

Visual Affect Around the World: A Large-scale Multilingual Visual Sentiment Ontology

Every culture and language is unique. Our work expressly focuses on the uniqueness of culture and language in relation to human affect, specifically sentiment and emotion semantics, and how they manifest in social multimedia. We develop sets of sentiment- and emotion-polarized visual concepts by adapting semantic structures called adjective-noun pairs, originally introduced by Borth et al. (2013), but in a multilingual context. We propose a new language-dependent method for automatic discovery of these adjective-noun constructs. We show how this pipeline can be applied on a social multimedia platform for the creation of a large-scale multilingual visual sentiment concept ontology (MVSO). Unlike the flat structure in Borth et al. (2013), our unified ontology is organized hierarchically by multilingual clusters of visually detectable nouns and subclusters of emotionally biased versions of these nouns. In addition, we present an image-based prediction task to show how generalizable language-specific models are in a multilingual context. A new, publicly available dataset of >15.6K sentiment-biased visual concepts across 12 languages with language-specific detector banks, >7.36M images and their metadata is also released.Comment: 11 pages, to appear at ACM MM'1

Diving Deep into Sentiment: Understanding Fine-tuned CNNs for Visual Sentiment Prediction

Visual media are powerful means of expressing emotions and sentiments. The constant generation of new content in social networks highlights the need of automated visual sentiment analysis tools. While Convolutional Neural Networks (CNNs) have established a new state-of-the-art in several vision problems, their application to the task of sentiment analysis is mostly unexplored and there are few studies regarding how to design CNNs for this purpose. In this work, we study the suitability of fine-tuning a CNN for visual sentiment prediction as well as explore performance boosting techniques within this deep learning setting. Finally, we provide a deep-dive analysis into a benchmark, state-of-the-art network architecture to gain insight about how to design patterns for CNNs on the task of visual sentiment prediction.Comment: Preprint of the paper accepted at the 1st Workshop on Affect and Sentiment in Multimedia (ASM), in ACM MultiMedia 2015. Brisbane, Australi

Conjoining the Concepts of Visitor Attitude and Place Image to Better Understand Casino Patrons\u27 Behavioral Intentions

The importance of visitor attitude and place image in understanding individual’s visit behavioral intention has both been emphasized in tourism literature. However, the two concepts seem to have been amalgamated; their distinctive and interactive roles are rarely discussed. To fill this gap, this study investigated visitor attitude from two different aspects in the context of casino gaming – one’s generic attitude versus specific attitude. A conjoined conceptual model based on the theories of planned behavior and place image is developed and empirically tested in the context of casinos in Central Indiana. The results indicate that ‘generic attitude,’ ‘specific attitude’ and ‘cognitive image’ all play significant and distinctive roles in the process of formulating visitor’s behavioral intention. The theoretical and practical implications of this study are discussed

Making better places to visit: Using the product—country image framework to understand travelers’ loyalty towards responsible tourism operators

The present study examines the antecedents of travelers’ loyalty towards responsible tourism operators in India. A model of brand loyalty was developed by integrating two strands of literature: product—country Image (PCI) and extensive work concerning the concepts of destination image and destination loyalty. Results indicate tourists’ motivations to participate in responsible tourism and their perceptions of the destination and the operator’s brand constitute the determinants of their attitudinal and behavioral loyalty towards their operator.The study adds to our understanding of the demand side of responsible tourism while extending place image theory

From Pixels to Sentiment: Fine-tuning CNNs for Visual Sentiment Prediction

Visual multimedia have become an inseparable part of our digital social lives, and they often capture moments tied with deep affections. Automated visual sentiment analysis tools can provide a means of extracting the rich feelings and latent dispositions embedded in these media. In this work, we explore how Convolutional Neural Networks (CNNs), a now de facto computational machine learning tool particularly in the area of Computer Vision, can be specifically applied to the task of visual sentiment prediction. We accomplish this through fine-tuning experiments using a state-of-the-art CNN and via rigorous architecture analysis, we present several modifications that lead to accuracy improvements over prior art on a dataset of images from a popular social media platform. We additionally present visualizations of local patterns that the network learned to associate with image sentiment for insight into how visual positivity (or negativity) is perceived by the model.Comment: Accepted for publication in Image and Vision Computing. Models and source code available at https://github.com/imatge-upc/sentiment-201

Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products