Modeling Adoption and Usage of Competing Products

The emergence and wide-spread use of online social networks has led to a dramatic increase on the availability of social activity data. Importantly, this data can be exploited to investigate, at a microscopic level, some of the problems that have captured the attention of economists, marketers and sociologists for decades, such as, e.g., product adoption, usage and competition. In this paper, we propose a continuous-time probabilistic model, based on temporal point processes, for the adoption and frequency of use of competing products, where the frequency of use of one product can be modulated by those of others. This model allows us to efficiently simulate the adoption and recurrent usages of competing products, and generate traces in which we can easily recognize the effect of social influence, recency and competition. We then develop an inference method to efficiently fit the model parameters by solving a convex program. The problem decouples into a collection of smaller subproblems, thus scaling easily to networks with hundred of thousands of nodes. We validate our model over synthetic and real diffusion data gathered from Twitter, and show that the proposed model does not only provides a good fit to the data and more accurate predictions than alternatives but also provides interpretable model parameters, which allow us to gain insights into some of the factors driving product adoption and frequency of use

Inferring Latent States and Refining Force Estimates via Hierarchical Dirichlet Process Modeling in Single Particle Tracking Experiments

Optical microscopy provides rich spatio-temporal information characterizing in vivo molecular motion. However, effective forces and other parameters used to summarize molecular motion change over time in live cells due to latent state changes, e.g., changes induced by dynamic micro-environments, photobleaching, and other heterogeneity inherent in biological processes. This study focuses on techniques for analyzing Single Particle Tracking (SPT) data experiencing abrupt state changes. We demonstrate the approach on GFP tagged chromatids experiencing metaphase in yeast cells and probe the effective forces resulting from dynamic interactions that reflect the sum of a number of physical phenomena. State changes are induced by factors such as microtubule dynamics exerting force through the centromere, thermal polymer fluctuations, etc. Simulations are used to demonstrate the relevance of the approach in more general SPT data analyses. Refined force estimates are obtained by adopting and modifying a nonparametric Bayesian modeling technique, the Hierarchical Dirichlet Process Switching Linear Dynamical System (HDP-SLDS), for SPT applications. The HDP-SLDS method shows promise in systematically identifying dynamical regime changes induced by unobserved state changes when the number of underlying states is unknown in advance (a common problem in SPT applications). We expand on the relevance of the HDP-SLDS approach, review the relevant background of Hierarchical Dirichlet Processes, show how to map discrete time HDP-SLDS models to classic SPT models, and discuss limitations of the approach. In addition, we demonstrate new computational techniques for tuning hyperparameters and for checking the statistical consistency of model assumptions directly against individual experimental trajectories; the techniques circumvent the need for "ground-truth" and subjective information.Comment: 25 pages, 6 figures. Differs only typographically from PLoS One publication available freely as an open-access article at http://journals.plos.org/plosone/article?id=10.1371/journal.pone.013763

Behavioral Modernity and the Cultural Transmission of Structured Information: The Semantic Axelrod Model

Cultural transmission models are coming to the fore in explaining increases in the Paleolithic toolkit richness and diversity. During the later Paleolithic, technologies increase not only in terms of diversity but also in their complexity and interdependence. As Mesoudi and O'Brien (2008) have shown, selection broadly favors social learning of information that is hierarchical and structured, and multiple studies have demonstrated that teaching within a social learning environment can increase fitness. We believe that teaching also provides the scaffolding for transmission of more complex cultural traits. Here, we introduce an extension of the Axelrod (1997} model of cultural differentiation in which traits have prerequisite relationships, and where social learning is dependent upon the ordering of those prerequisites. We examine the resulting structure of cultural repertoires as learning environments range from largely unstructured imitation, to structured teaching of necessary prerequisites, and we find that in combination with individual learning and innovation, high probabilities of teaching prerequisites leads to richer cultural repertoires. Our results point to ways in which we can build more comprehensive explanations of the archaeological record of the Paleolithic as well as other cases of technological change.Comment: 24 pages, 7 figures. Submitted to "Learning Strategies and Cultural Evolution during the Paleolithic", edited by Kenichi Aoki and Alex Mesoudi, and presented at the 79th Annual Meeting of the Society for American Archaeology, Austin TX. Revised 5/14/1

The Origin and Properties of Intracluster Stars in a Rich Cluster

We use a multi million particle N-body + SPH simulation to follow the formation of a rich galaxy cluster in a Lambda+CDM cosmology, with the goal of understanding the origin and properties of intracluster stars. The simulation includes gas cooling, star formation, the effects of a uniform UVB and feedback from supernovae. Halos that host galaxies as faint as M_R = -19.0 are resolved by this simulation, which includes 85% of the total galaxy luminosity in a rich cluster. We find that the accumulation of intracluster light (ICL) is an ongoing process, linked to infall and stripping events. The unbound star fraction increases with time and is 20% at z = 0, consistent with observations of galaxy clusters. The surface brightness profile of the cD shows an excess compared to a de Vaucouleur profile near 200 kpc, which is also consistent with observations. Both massive and small galaxies contribute substantially to the formation of the ICL, with stars stripped preferentially from the outer parts of their stellar distributions. Simulated observations of planetary nebulae (PNe) show significant substructure in velocity space. Despite this, individual intracluster PNe might be useful mass tracers if more than 5 fields at a range of radii have measured line-of-sight velocities, where an accurate mass calculation depends more on the number of fields than the number of PNe measured per field. However, the orbits of IC stars are more anisotropic than those of galaxies or dark matter, which leads to a systematic underestimate of cluster mass relative to that calculated with galaxies, if not accounted for in dynamical models. Overall, the properties of ICL formed in a hierarchical scenario are in good agreement with current observations. (Abridged)Comment: Replaced with MNRAS published version. One corrected figure, minor text changes. MNRAS, 355, 15

Nonparametric Bayes modeling of count processes

Data on count processes arise in a variety of applications, including longitudinal, spatial and imaging studies measuring count responses. The literature on statistical models for dependent count data is dominated by models built from hierarchical Poisson components. The Poisson assumption is not warranted in many applications, and hierarchical Poisson models make restrictive assumptions about over-dispersion in marginal distributions. This article proposes a class of nonparametric Bayes count process models, which are constructed through rounding real-valued underlying processes. The proposed class of models accommodates applications in which one observes separate count-valued functional data for each subject under study. Theoretical results on large support and posterior consistency are established, and computational algorithms are developed using Markov chain Monte Carlo. The methods are evaluated via simulation studies and illustrated through application to longitudinal tumor counts and asthma inhaler usage