Transfer Meets Hybrid: A Synthetic Approach for Cross-Domain Collaborative Filtering with Text

Collaborative filtering (CF) is the key technique for recommender systems (RSs). CF exploits user-item behavior interactions (e.g., clicks) only and hence suffers from the data sparsity issue. One research thread is to integrate auxiliary information such as product reviews and news titles, leading to hybrid filtering methods. Another thread is to transfer knowledge from other source domains such as improving the movie recommendation with the knowledge from the book domain, leading to transfer learning methods. In real-world life, no single service can satisfy a user's all information needs. Thus it motivates us to exploit both auxiliary and source information for RSs in this paper. We propose a novel neural model to smoothly enable Transfer Meeting Hybrid (TMH) methods for cross-domain recommendation with unstructured text in an end-to-end manner. TMH attentively extracts useful content from unstructured text via a memory module and selectively transfers knowledge from a source domain via a transfer network. On two real-world datasets, TMH shows better performance in terms of three ranking metrics by comparing with various baselines. We conduct thorough analyses to understand how the text content and transferred knowledge help the proposed model.Comment: 11 pages, 7 figures, a full version for the WWW 2019 short pape

Exploring Deep Space: Learning Personalized Ranking in a Semantic Space

Recommender systems leverage both content and user interactions to generate recommendations that fit users' preferences. The recent surge of interest in deep learning presents new opportunities for exploiting these two sources of information. To recommend items we propose to first learn a user-independent high-dimensional semantic space in which items are positioned according to their substitutability, and then learn a user-specific transformation function to transform this space into a ranking according to the user's past preferences. An advantage of the proposed architecture is that it can be used to effectively recommend items using either content that describes the items or user-item ratings. We show that this approach significantly outperforms state-of-the-art recommender systems on the MovieLens 1M dataset.Comment: 6 pages, RecSys 2016 RSDL worksho

TransNets: Learning to Transform for Recommendation

Recently, deep learning methods have been shown to improve the performance of recommender systems over traditional methods, especially when review text is available. For example, a recent model, DeepCoNN, uses neural nets to learn one latent representation for the text of all reviews written by a target user, and a second latent representation for the text of all reviews for a target item, and then combines these latent representations to obtain state-of-the-art performance on recommendation tasks. We show that (unsurprisingly) much of the predictive value of review text comes from reviews of the target user for the target item. We then introduce a way in which this information can be used in recommendation, even when the target user's review for the target item is not available. Our model, called TransNets, extends the DeepCoNN model by introducing an additional latent layer representing the target user-target item pair. We then regularize this layer, at training time, to be similar to another latent representation of the target user's review of the target item. We show that TransNets and extensions of it improve substantially over the previous state-of-the-art.Comment: Accepted for publication in the 11th ACM Conference on Recommender Systems (RecSys 2017

Multi-task Neural Network for Non-discrete Attribute Prediction in Knowledge Graphs

Many popular knowledge graphs such as Freebase, YAGO or DBPedia maintain a list of non-discrete attributes for each entity. Intuitively, these attributes such as height, price or population count are able to richly characterize entities in knowledge graphs. This additional source of information may help to alleviate the inherent sparsity and incompleteness problem that are prevalent in knowledge graphs. Unfortunately, many state-of-the-art relational learning models ignore this information due to the challenging nature of dealing with non-discrete data types in the inherently binary-natured knowledge graphs. In this paper, we propose a novel multi-task neural network approach for both encoding and prediction of non-discrete attribute information in a relational setting. Specifically, we train a neural network for triplet prediction along with a separate network for attribute value regression. Via multi-task learning, we are able to learn representations of entities, relations and attributes that encode information about both tasks. Moreover, such attributes are not only central to many predictive tasks as an information source but also as a prediction target. Therefore, models that are able to encode, incorporate and predict such information in a relational learning context are highly attractive as well. We show that our approach outperforms many state-of-the-art methods for the tasks of relational triplet classification and attribute value prediction.Comment: Accepted at CIKM 201

Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201