NONCE WORDS AS FORSIGHTS AND DRIVERS OF THE TERMINOLOGY FOR NEW SCIENTIFIC DISCIPLINES

The article addresses some dynamic processes in the terminology of such knowledge as PR-studies, or the science of public relations. The terminology of public relations is an open system. The formation of the public relations terminology system has been focused by various social and humanistic sciences: philology, sociology, philosophy, advertising studies, the theory of mass communications and journalism. New terms "communication product" and "media product" are introduced into the scientific framework. It is noted that the emergence of new media leads to the formation of new terms that denote the actors of modern public online communications, carriers and textual results of their activities

Ecocriticism and ecoanthropology / Ecocrítica y ecoantropología

Key words: interdisciplinariness, humanistic sciences, philology, anthropology, ecocriticism The supposed interdisciplinariness which humanistic sciences, such as philology and anthropology, often claim remains, as often as not, in simple wordiness, particularly in the area of ecocriticism. Most specialists tend to ignore the techniques and methods of other disciplines, and therefore researchers lack the benefit which could come out of their intersection. The Spanish case is clear; despite the fact that the Americanist anthropology which is practiced in Spain is clearly of an ecocritical bent, one does not perceive in debate forums or publications any encounters between philology and anthropology, whereas it seems to be increasingly necessary to bridge the gap between both. Palabras clave: interdisciplinariedad, ciencias humanas, filología, antropología, ecocritica  La supuesta interdisciplinariedad de la que alardean ciencias humanas como la filología y antropología queda en muchas ocasiones en simple palabrería, particularmente lo que concierne a la ecocrítica. Los especialistas tienden a ignorar técnicas y métodos de otras disciplinas, de forma que las investigaciones carecen del beneficio que aporta la intersección de las mismas. El caso español es claro en este sentido: a pesar de que la antropología americanista que se cultiva en España es claramente de orientación ecocrítica, no se observa ni en foros ni en publicaciones que hayan existido muchos encuentros entre la filología y la antropología y parece cada vez más urgente crear lazos y puentes entre ambas. Key words: interdisciplinariness, humanistic sciences, philology, anthropology, ecocriticism. The supposed interdisciplinariness which humanistic sciences, such as philology and anthropology, often claim remains, as often as not, in simple wordiness, particularly in the area of ecocriticism. Most specialists tend to ignore the techniques and methods of other disciplines, and therefore researchers lack the benefit which could come out of their intersection. The Spanish case is clear; despite the fact that the Americanist anthropology which is practiced in Spain is clearly of an ecocritical bent, one does not perceive in debate forums or publications any encounters between philology and anthropology, whereas it seems to be increasingly necessary to bridge the gap between both. Palabras clave: interdisciplinariedad, ciencias humanas, filología, antropología, ecocritica  La supuesta interdisciplinariedad de la que alardean ciencias humanas como la filología y antropología queda en muchas ocasiones en simple palabrería, particularmente lo que concierne a la ecocrítica. Los especialistas tienden a ignorar técnicas y métodos de otras disciplinas, de forma que las investigaciones carecen del beneficio que aporta la intersección de las mismas. El caso español es claro en este sentido: a pesar de que la antropología americanista que se cultiva en España es claramente de orientación ecocrítica, no se observa ni en foros ni en publicaciones que hayan existido muchos encuentros entre la filología y la antropología y parece cada vez más urgente crear lazos y puentes entre ambas.&nbsp