Exploration and Optimization Of Friends’ Connections In Social Networks

One paragraph only. Over the past few years, the rapid growth and the exponential use of social digital media has led to an increase in popularity of social networks and the emergence of social computing. In general, social networks are structures made of social entities (e.g., individuals) that are linked by some specific types of interdependency such as friendship. Most users of social media (e.g., Facebook, LinkedIn, MySpace, Twitter, Flickr, YouTube) have many linkages in terms of friends, connections, and/or followers. Among all these linkages, some of them are more important than others. This paper discusses related work on social networks and method use in crawling online social network graph

Evolution of Ego-networks in Social Media with Link Recommendations

Ego-networks are fundamental structures in social graphs, yet the process of their evolution is still widely unexplored. In an online context, a key question is how link recommender systems may skew the growth of these networks, possibly restraining diversity. To shed light on this matter, we analyze the complete temporal evolution of 170M ego-networks extracted from Flickr and Tumblr, comparing links that are created spontaneously with those that have been algorithmically recommended. We find that the evolution of ego-networks is bursty, community-driven, and characterized by subsequent phases of explosive diameter increase, slight shrinking, and stabilization. Recommendations favor popular and well-connected nodes, limiting the diameter expansion. With a matching experiment aimed at detecting causal relationships from observational data, we find that the bias introduced by the recommendations fosters global diversity in the process of neighbor selection. Last, with two link prediction experiments, we show how insights from our analysis can be used to improve the effectiveness of social recommender systems.Comment: Proceedings of the 10th ACM International Conference on Web Search and Data Mining (WSDM 2017), Cambridge, UK. 10 pages, 16 figures, 1 tabl

Node similarity as a basic principle behind connectivity in complex networks

How are people linked in a highly connected society? Since in many networks a power-law (scale-free) node-degree distribution can be observed, power-law might be seen as a universal characteristics of networks. But this study of communication in the Flickr social online network reveals that power-law node-degree distributions are restricted to only sparsely connected networks. More densely connected networks, by contrast, show an increasing divergence from power-law. This work shows that this observation is consistent with the classic idea from social sciences that similarity is the driving factor behind communication in social networks. The strong relation between communication strength and node similarity could be confirmed by analyzing the Flickr network. It also is shown that node similarity as a network formation model can reproduce the characteristics of different network densities and hence can be used as a model for describing the topological transition from weakly to strongly connected societies.Comment: 6 pages in Journal of Data Mining & Digital Humanities (2015) jdmdh:3

Characterizing and Modeling the Dynamics of Activity and Popularity

Social media, regarded as two-layer networks consisting of users and items, turn out to be the most important channels for access to massive information in the era of Web 2.0. The dynamics of human activity and item popularity is a crucial issue in social media networks. In this paper, by analyzing the growth of user activity and item popularity in four empirical social media networks, i.e., Amazon, Flickr, Delicious and Wikipedia, it is found that cross links between users and items are more likely to be created by active users and to be acquired by popular items, where user activity and item popularity are measured by the number of cross links associated with users and items. This indicates that users generally trace popular items, overall. However, it is found that the inactive users more severely trace popular items than the active users. Inspired by empirical analysis, we propose an evolving model for such networks, in which the evolution is driven only by two-step random walk. Numerical experiments verified that the model can qualitatively reproduce the distributions of user activity and item popularity observed in empirical networks. These results might shed light on the understandings of micro dynamics of activity and popularity in social media networks.Comment: 13 pages, 6 figures, 2 table

From sparse to dense and from assortative to disassortative in online social networks

Inspired by the analysis of several empirical online social networks, we propose a simple reaction-diffusion-like coevolving model, in which individuals are activated to create links based on their states, influenced by local dynamics and their own intention. It is shown that the model can reproduce the remarkable properties observed in empirical online social networks; in particular, the assortative coefficients are neutral or negative, and the power law exponents are smaller than 2. Moreover, we demonstrate that, under appropriate conditions, the model network naturally makes transition(s) from assortative to disassortative, and from sparse to dense in their characteristics. The model is useful in understanding the formation and evolution of online social networks.Comment: 10 pages, 7 figures and 2 table

Emergence of scale-free close-knit friendship structure in online social networks

Despite the structural properties of online social networks have attracted much attention, the properties of the close-knit friendship structures remain an important question. Here, we mainly focus on how these mesoscale structures are affected by the local and global structural properties. Analyzing the data of four large-scale online social networks reveals several common structural properties. It is found that not only the local structures given by the indegree, outdegree, and reciprocal degree distributions follow a similar scaling behavior, the mesoscale structures represented by the distributions of close-knit friendship structures also exhibit a similar scaling law. The degree correlation is very weak over a wide range of the degrees. We propose a simple directed network model that captures the observed properties. The model incorporates two mechanisms: reciprocation and preferential attachment. Through rate equation analysis of our model, the local-scale and mesoscale structural properties are derived. In the local-scale, the same scaling behavior of indegree and outdegree distributions stems from indegree and outdegree of nodes both growing as the same function of the introduction time, and the reciprocal degree distribution also shows the same power-law due to the linear relationship between the reciprocal degree and in/outdegree of nodes. In the mesoscale, the distributions of four closed triples representing close-knit friendship structures are found to exhibit identical power-laws, a behavior attributed to the negligible degree correlations. Intriguingly, all the power-law exponents of the distributions in the local-scale and mesoscale depend only on one global parameter -- the mean in/outdegree, while both the mean in/outdegree and the reciprocity together determine the ratio of the reciprocal degree of a node to its in/outdegree.Comment: 48 pages, 34 figure