Evaluating Restaurants’ Profitability of a Daily Deal Promotion

Although group buying daily deal sites are widely popular among consumers, it is unclear if deal promotions are profitable for merchants, especially for restaurants. The goal of this study is: (1) to investigate if restaurants make profit from a group buying deal, break even or make significant investment and (2) to find out what factors affect deal profitability. A model for calculating the short-term profitability of restaurant\u27s deal promotions is developed, and ten variables are identified and tested using linear regression analysis to find the once affecting deal profitability measured by return on investment. The research was conducted on the case of Grouper.mk, the leading deal platform in Macedonia. Findings show that deal promotions are profitable and effective tool for restaurants. Deal promotions that provide takeout are less profitable for restaurants, while those that offer additional discount on extra purchases are more profitable for restaurants. Employees effort to upsell have positive impact on deal profitability. However, profitability varies across restaurants category, from least profitable for fast food restaurants to most profitable for fine dining restaurants. Based on the findings of this research, recommendations for maximizing the deal profitability are provided

Riesgos percibidos y la intención de compra online a través de plataformas internacionales de los consumidores Piuranos en el sector textil, 2023

La presente investigación titulada “Riesgos percibidos y la intención de compra online a través de plataformas internacionales de los consumidores piuranos en el sector textil, 2023”, tuvo como objetivo determinar la relación entre los riesgos percibidos y la intención de compra online a través de plataformas internacionales de los consumidores piuranos en el sector textil, 2023. Se trata de un estudio de tipo básico, con un diseño no experimental transversal descriptivo y un enfoque cuantitativo. La población estuvo formada por la Población Económicamente Activa de Piura, de la cual se tomó una muestra de ciento cincuenta piuranos. El instrumento empleado fue la encuesta. Finalmente se obtuvo que el coeficiente de correlación entre las variables Riesgos Percibidos e Intención de Compra fue de 0.285, por lo que existe una correlación positiva media. el nivel de significancia fue < 0,05, por lo cual, se admitió la hipótesis Hi, demostrando que existe una relación significativa entre ambas variables

Understanding User Perception and Intention to Use Smart Homes for Energy Efficiency: A Survey

The positive impact of Smart Homes on energy efficiency is heavily dependent on how consumers use the system after adoption. While the technical aspects of Smart Home systems and their potential to reduce energy usage is a focus of various studies, there is a limited consideration of behavioral psychology while designing systems for energy management. To investigate users' perception and intention to use Smart Homes to support energy efficiency, we design a research model by combining a theory of planned behavior and the norm activation model. We design a questionnaire and conduct a survey targeting current smart home users (over 350 responses). To analyze the survey results, we extend the partial least squares structural equation modeling (PLS-SEM) by a random forest algorithm. The findings suggest that personal norms have the strongest influence on behavioral intention to use Smart Homes for energy efficiency, followed by the ascription of responsibility. Furthermore, the results support the effects of attitudes, subjective norms, awareness of consequences, as well as the moderating effect of past behavior on the relationship between personal norms and behavioral intentions