Music, movies and meaning: communication in film-markers' search for pre-existing music, and the implications for music information retrieval

While the use of music to accompany moving images is widespread, the information behaviour, communicative practice and decision making by creative professionals within this area of the music industry is an under-researched area. This investigation discusses the use of music in films and advertising focusing on communication and meaning of the music and introduces a reflexive communication model. The model is discussed in relation to interviews with a sample of music professionals who search for and use music for their work. Key factors in this process include stakeholders, briefs, product knowledge and relevance. Searching by both content and context is important, although the final decision when matching music to picture is partly intuitive and determined by a range of stakeholders

Upbeat and Quirky, With a Bit of a Build: Communicating Meaning and Meeting Information Needs in the Music Industry

Music is widely used to accompany moving images, in films, advertising, television programmes and computer games. The process of choosing and using a piece of pre-existing commercial music for this purpose is known as synchronisation. The addition of music to a piece of film enhances the final work with cultural meaning, and generates additional income for the rights holders. This research examines the information needs of professionals involved in the selection of music, including Users from the advertising and film communities and Owners from the recording and publishing industries. A tentative communications model is developed and proposed from musicological, semiotic and communications literature. Interviews, knowledge organisation systems, queries and observations are identified as rich potential sources of textual data relating to the communications process around satisfying the Users’ information needs. The content of these texts is analysed to identify key musical facets. Mood is found to be an important factor when searching for unknown musical items. Using a Discourse Analytic approach to the interview texts, four discourses, or interpretive repertoires, are identified. These repertoires carry conflicting meanings of music and are employed throughout the community, although relative emphases vary according to the viewpoint of the stakeholder. This is supported by an analysis of the written texts of both the Owners (music search engines) and the Users (written queries, or briefs). A comparison is drawn between the emphasis of the repertoires and the precision of the search engines. The repertoires are applied to the theoretical communications model, which is revised to reflect the findings of the analyses. This is used to make recommendations on how to improve the disintermediated communications process, by emphasising the repertoires employed by the Users rather than those of the Owners

Graphic designers' quest for the right music

Graphic designers often need to find suitable pieces of music for their motion graphic designs, animations, etc. Existing music collection search tools and techniques are at best only suitable for ordinary users, and lack powerful mechanisms needed by advanced users such as graphic designers when they are searching for music. To be able to develop such search systems, however, we need to better understand how graphic designers in fact formulate and carry out their search for the right music. Unfortunately very little research has been done in this area. This paper describes a pilot study which was carried out to identify some of the strategies that graphic designers adopt when searching for the music they need. Although the study was rather limited in its scope, nevertheless, it sheds some light on the largely unknown process by which graphic designers search for music