Prediction, evolution and privacy in social and affiliation networks

In the last few years, there has been a growing interest in studying online social and affiliation networks, leading to a new category of inference problems that consider the actor characteristics and their social environments. These problems have a variety of applications, from creating more effective marketing campaigns to designing better personalized services. Predictive statistical models allow learning hidden information automatically in these networks but also bring many privacy concerns. Three of the main challenges that I address in my thesis are understanding 1) how the complex observed and unobserved relationships among actors can help in building better behavior models, and in designing more accurate predictive algorithms, 2) what are the processes that drive the network growth and link formation, and 3) what are the implications of predictive algorithms to the privacy of users who share content online. The majority of previous work in prediction, evolution and privacy in online social networks has concentrated on the single-mode networks which form around user-user links, such as friendship and email communication. However, single-mode networks often co-exist with two-mode affiliation networks in which users are linked to other entities, such as social groups, online content and events. We study the interplay between these two types of networks and show that analyzing these higher-order interactions can reveal dependencies that are difficult to extract from the pair-wise interactions alone. In particular, we present our contributions to the challenging problems of collective classification, link prediction, network evolution, anonymization and preserving privacy in social and affiliation networks. We evaluate our models on real-world data sets from well-known online social networks, such as Flickr, Facebook, Dogster and LiveJournal

Search Rank Fraud Prevention in Online Systems

The survival of products in online services such as Google Play, Yelp, Facebook and Amazon, is contingent on their search rank. This, along with the social impact of such services, has also turned them into a lucrative medium for fraudulently influencing public opinion. Motivated by the need to aggressively promote products, communities that specialize in social network fraud (e.g., fake opinions and reviews, likes, followers, app installs) have emerged, to create a black market for fraudulent search optimization. Fraudulent product developers exploit these communities to hire teams of workers willing and able to commit fraud collectively, emulating realistic, spontaneous activities from unrelated people. We call this behavior “search rank fraud”. In this dissertation, we argue that fraud needs to be proactively discouraged and prevented, instead of only reactively detected and filtered. We introduce two novel approaches to discourage search rank fraud in online systems. First, we detect fraud in real-time, when it is posted, and impose resource consuming penalties on the devices that post activities. We introduce and leverage several novel concepts that include (i) stateless, verifiable computational puzzles that impose minimal performance overhead, but enable the efficient verification of their authenticity, (ii) a real-time, graph based solution to assign fraud scores to user activities, and (iii) mechanisms to dynamically adjust puzzle difficulty levels based on fraud scores and the computational capabilities of devices. In a second approach, we introduce the problem of fraud de-anonymization: reveal the crowdsourcing site accounts of the people who post large amounts of fraud, thus their bank accounts, and provide compelling evidence of fraud to the users of products that they promote. We investigate the ability of our solutions to ensure that fraud does not pay off

Vertical Federated Graph Neural Network for Recommender System

Conventional recommender systems are required to train the recommendation model using a centralized database. However, due to data privacy concerns, this is often impractical when multi-parties are involved in recommender system training. Federated learning appears as an excellent solution to the data isolation and privacy problem. Recently, Graph neural network (GNN) is becoming a promising approach for federated recommender systems. However, a key challenge is to conduct embedding propagation while preserving the privacy of the graph structure. Few studies have been conducted on the federated GNN-based recommender system. Our study proposes the first vertical federated GNN-based recommender system, called VerFedGNN. We design a framework to transmit: (i) the summation of neighbor embeddings using random projection, and (ii) gradients of public parameter perturbed by ternary quantization mechanism. Empirical studies show that VerFedGNN has competitive prediction accuracy with existing privacy preserving GNN frameworks while enhanced privacy protection for users' interaction information.Comment: 17 pages, 9 figure

Privacy-preserving social network analysis

Data privacy in social networks is a growing concern that threatens to limit access to important information contained in these data structures. Analysis of the graph structure of social networks can provide valuable information for revenue generation and social science research, but unfortunately, ensuring this analysis does not violate individual privacy is difficult. Simply removing obvious identifiers from graphs or even releasing only aggregate results of analysis may not provide sufficient protection. Differential privacy is an alternative privacy model, popular in data-mining over tabular data, that uses noise to obscure individuals\u27 contributions to aggregate results and offers a strong mathematical guarantee that individuals\u27 presence in the data-set is hidden. Analyses that were previously vulnerable to identification of individuals and extraction of private data may be safely released under differential-privacy guarantees. However, existing adaptations of differential privacy to social network analysis are often complex and have considerable impact on the utility of the results, making it less likely that they will see widespread adoption in the social network analysis world. In fact, social scientists still often use the weakest form of privacy protection, simple anonymization, in their social network analysis publications. ^ We review the existing work in graph-privatization, including the two existing standards for adapting differential privacy to network data. We then proposecontributor-privacy and partition-privacy , novel standards for differential privacy over network data, and introduce simple, powerful private algorithms using these standards for common network analysis techniques that were infeasible to privatize under previous differential privacy standards. We also ensure that privatized social network analysis does not violate the level of rigor required in social science research, by proposing a method of determining statistical significance for paired samples under differential privacy using the Wilcoxon Signed-Rank Test, which is appropriate for non-normally distributed data. ^ Finally, we return to formally consider the case where differential privacy is not applied to data. Naive, deterministic approaches to privacy protection, including anonymization and aggregation of data, are often used in real world practice. De-anonymization research demonstrates that some naive approaches to privacy are highly vulnerable to reidentification attacks, and none of these approaches offer the robust guarantee of differential privacy. However, we propose that these methods fall across a range of protection: Some are better than others. In cases where adding noise to data is especially problematic, or acceptance and adoption of differential privacy is especially slow, it is critical to have a formal understanding of the alternatives. We define De Facto Privacy, a metric for comparing the relative privacy protection provided by deterministic approaches