Gastronomy as Content in Social Media Facebook: Potentials and challenges

Gastronomy represents food as content through social media, explaining the potential of creating content for creative industries in Malaysia. However, gastronomy as a creative culture has the challenge of sustaining in this digital era. Therefore, this paper attempt to see potential and challenge gastronomy as content besides look feedback based on social media Facebook, by explaining gastronomy as part of creative industries. Qualitative content analysis and thematic analysis were used in this paper, involving one posting on Facebook containing the comment. Results revealed potential and challenge gastronomy content that contributes to the ideas to create content for both creative and food industries. Keywords: Facebook, gastronomy, content eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DO