Predicting Audio Advertisement Quality

Online audio advertising is a particular form of advertising used abundantly in online music streaming services. In these platforms, which tend to host tens of thousands of unique audio advertisements (ads), providing high quality ads ensures a better user experience and results in longer user engagement. Therefore, the automatic assessment of these ads is an important step toward audio ads ranking and better audio ads creation. In this paper we propose one way to measure the quality of the audio ads using a proxy metric called Long Click Rate (LCR), which is defined by the amount of time a user engages with the follow-up display ad (that is shown while the audio ad is playing) divided by the impressions. We later focus on predicting the audio ad quality using only acoustic features such as harmony, rhythm, and timbre of the audio, extracted from the raw waveform. We discuss how the characteristics of the sound can be connected to concepts such as the clarity of the audio ad message, its trustworthiness, etc. Finally, we propose a new deep learning model for audio ad quality prediction, which outperforms the other discussed models trained on hand-crafted features. To the best of our knowledge, this is the first large-scale audio ad quality prediction study.Comment: WSDM '18 Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, 9 page

Advertising Media and Target Audience Optimization via High-dimensional Bandits

We present a data-driven algorithm that advertisers can use to automate their digital ad-campaigns at online publishers. The algorithm enables the advertiser to search across available target audiences and ad-media to find the best possible combination for its campaign via online experimentation. The problem of finding the best audience-ad combination is complicated by a number of distinctive challenges, including (a) a need for active exploration to resolve prior uncertainty and to speed the search for profitable combinations, (b) many combinations to choose from, giving rise to high-dimensional search formulations, and (c) very low success probabilities, typically just a fraction of one percent. Our algorithm (designated LRDL, an acronym for Logistic Regression with Debiased Lasso) addresses these challenges by combining four elements: a multiarmed bandit framework for active exploration; a Lasso penalty function to handle high dimensionality; an inbuilt debiasing kernel that handles the regularization bias induced by the Lasso; and a semi-parametric regression model for outcomes that promotes cross-learning across arms. The algorithm is implemented as a Thompson Sampler, and to the best of our knowledge, it is the first that can practically address all of the challenges above. Simulations with real and synthetic data show the method is effective and document its superior performance against several benchmarks from the recent high-dimensional bandit literature.Comment: 39 pages, 8 figure

QUOTUS: The Structure of Political Media Coverage as Revealed by Quoting Patterns

Given the extremely large pool of events and stories available, media outlets need to focus on a subset of issues and aspects to convey to their audience. Outlets are often accused of exhibiting a systematic bias in this selection process, with different outlets portraying different versions of reality. However, in the absence of objective measures and empirical evidence, the direction and extent of systematicity remains widely disputed. In this paper we propose a framework based on quoting patterns for quantifying and characterizing the degree to which media outlets exhibit systematic bias. We apply this framework to a massive dataset of news articles spanning the six years of Obama's presidency and all of his speeches, and reveal that a systematic pattern does indeed emerge from the outlet's quoting behavior. Moreover, we show that this pattern can be successfully exploited in an unsupervised prediction setting, to determine which new quotes an outlet will select to broadcast. By encoding bias patterns in a low-rank space we provide an analysis of the structure of political media coverage. This reveals a latent media bias space that aligns surprisingly well with political ideology and outlet type. A linguistic analysis exposes striking differences across these latent dimensions, showing how the different types of media outlets portray different realities even when reporting on the same events. For example, outlets mapped to the mainstream conservative side of the latent space focus on quotes that portray a presidential persona disproportionately characterized by negativity.Comment: To appear in the Proceedings of WWW 2015. 11pp, 10 fig. Interactive visualization, data, and other info available at http://snap.stanford.edu/quotus

Beyond Personalization: Research Directions in Multistakeholder Recommendation

Recommender systems are personalized information access applications; they are ubiquitous in today's online environment, and effective at finding items that meet user needs and tastes. As the reach of recommender systems has extended, it has become apparent that the single-minded focus on the user common to academic research has obscured other important aspects of recommendation outcomes. Properties such as fairness, balance, profitability, and reciprocity are not captured by typical metrics for recommender system evaluation. The concept of multistakeholder recommendation has emerged as a unifying framework for describing and understanding recommendation settings where the end user is not the sole focus. This article describes the origins of multistakeholder recommendation, and the landscape of system designs. It provides illustrative examples of current research, as well as outlining open questions and research directions for the field.Comment: 64 page

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user’s visit. RTB not only scales up the buying process by aggregating a large amount of available inventories across publishers but, most importantly, enables direct targeting of individual users. As such, RTB has fundamentally changed the landscape of digital marketing. Scientifically, the demand for automation, integration and optimisation in RTB also brings new research opportunities in information retrieval, data mining, machine learning and other related fields. In this monograph, an overview is given of the fundamental infrastructure, algorithms, and technical solutions of this new frontier of computational advertising. The covered topics include user response prediction, bid landscape forecasting, bidding algorithms, revenue optimisation, statistical arbitrage, dynamic pricing, and ad fraud detection