Characterizing Location-based Mobile Tracking in Mobile Ad Networks

Mobile apps nowadays are often packaged with third-party ad libraries to monetize user data

Profiling user activities with minimal traffic traces

Understanding user behavior is essential to personalize and enrich a user's online experience. While there are significant benefits to be accrued from the pursuit of personalized services based on a fine-grained behavioral analysis, care must be taken to address user privacy concerns. In this paper, we consider the use of web traces with truncated URLs - each URL is trimmed to only contain the web domain - for this purpose. While such truncation removes the fine-grained sensitive information, it also strips the data of many features that are crucial to the profiling of user activity. We show how to overcome the severe handicap of lack of crucial features for the purpose of filtering out the URLs representing a user activity from the noisy network traffic trace (including advertisement, spam, analytics, webscripts) with high accuracy. This activity profiling with truncated URLs enables the network operators to provide personalized services while mitigating privacy concerns by storing and sharing only truncated traffic traces. In order to offset the accuracy loss due to truncation, our statistical methodology leverages specialized features extracted from a group of consecutive URLs that represent a micro user action like web click, chat reply, etc., which we call bursts. These bursts, in turn, are detected by a novel algorithm which is based on our observed characteristics of the inter-arrival time of HTTP records. We present an extensive experimental evaluation on a real dataset of mobile web traces, consisting of more than 130 million records, representing the browsing activities of 10,000 users over a period of 30 days. Our results show that the proposed methodology achieves around 90% accuracy in segregating URLs representing user activities from non-representative URLs

Deep Learning in the Automotive Industry: Applications and Tools

Deep Learning refers to a set of machine learning techniques that utilize neural networks with many hidden layers for tasks, such as image classification, speech recognition, language understanding. Deep learning has been proven to be very effective in these domains and is pervasively used by many Internet services. In this paper, we describe different automotive uses cases for deep learning in particular in the domain of computer vision. We surveys the current state-of-the-art in libraries, tools and infrastructures (e.\,g.\ GPUs and clouds) for implementing, training and deploying deep neural networks. We particularly focus on convolutional neural networks and computer vision use cases, such as the visual inspection process in manufacturing plants and the analysis of social media data. To train neural networks, curated and labeled datasets are essential. In particular, both the availability and scope of such datasets is typically very limited. A main contribution of this paper is the creation of an automotive dataset, that allows us to learn and automatically recognize different vehicle properties. We describe an end-to-end deep learning application utilizing a mobile app for data collection and process support, and an Amazon-based cloud backend for storage and training. For training we evaluate the use of cloud and on-premises infrastructures (including multiple GPUs) in conjunction with different neural network architectures and frameworks. We assess both the training times as well as the accuracy of the classifier. Finally, we demonstrate the effectiveness of the trained classifier in a real world setting during manufacturing process.Comment: 10 page

Privacy-Friendly Mobility Analytics using Aggregate Location Data

Location data can be extremely useful to study commuting patterns and disruptions, as well as to predict real-time traffic volumes. At the same time, however, the fine-grained collection of user locations raises serious privacy concerns, as this can reveal sensitive information about the users, such as, life style, political and religious inclinations, or even identities. In this paper, we study the feasibility of crowd-sourced mobility analytics over aggregate location information: users periodically report their location, using a privacy-preserving aggregation protocol, so that the server can only recover aggregates -- i.e., how many, but not which, users are in a region at a given time. We experiment with real-world mobility datasets obtained from the Transport For London authority and the San Francisco Cabs network, and present a novel methodology based on time series modeling that is geared to forecast traffic volumes in regions of interest and to detect mobility anomalies in them. In the presence of anomalies, we also make enhanced traffic volume predictions by feeding our model with additional information from correlated regions. Finally, we present and evaluate a mobile app prototype, called Mobility Data Donors (MDD), in terms of computation, communication, and energy overhead, demonstrating the real-world deployability of our techniques.Comment: Published at ACM SIGSPATIAL 201

adPerf: Characterizing the Performance of Third-party Ads

Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises several privacy and security concerns that are actively studied in recent years. On the other hand, given the ability of today's browsers to load dynamic web pages with complex animations and Javascript, online advertising has also transformed and can have a significant impact on webpage performance. The performance cost of online ads is critical since it eventually impacts user satisfaction as well as their Internet bill and device energy consumption. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis on the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purpose, we develop an infrastructure, adPerf, for the Chrome browser that classifies page loading workloads into ad-related and main-content at the granularity of browser activities (such as Javascript and Layout). Our evaluations show that online advertising entails more than 15% of browser page loading workload and approximately 88% of that is spent on JavaScript. We also track the sources and delivery chain of web ads and analyze performance considering the origin of the ad contents. We observe that 2 of the well-known third-party ad domains contribute to 35% of the ads performance cost and surprisingly, top news websites implicitly include unknown third-party ads which in some cases build up to more than 37% of the ads performance cost