A Robust Transformation-Based Learning Approach Using Ripple Down Rules for Part-of-Speech Tagging

In this paper, we propose a new approach to construct a system of transformation rules for the Part-of-Speech (POS) tagging task. Our approach is based on an incremental knowledge acquisition method where rules are stored in an exception structure and new rules are only added to correct the errors of existing rules; thus allowing systematic control of the interaction between the rules. Experimental results on 13 languages show that our approach is fast in terms of training time and tagging speed. Furthermore, our approach obtains very competitive accuracy in comparison to state-of-the-art POS and morphological taggers.Comment: Version 1: 13 pages. Version 2: Submitted to AI Communications - the European Journal on Artificial Intelligence. Version 3: Resubmitted after major revisions. Version 4: Resubmitted after minor revisions. Version 5: to appear in AI Communications (accepted for publication on 3/12/2015

Brand Positioning Map and Analysis Using Web Scraping and Advertisement Analysis

There’s a significant increase in online consumer forums. When customers set out to buy a product they use these forums to form an opinion. Our research focuses on comparing Brand positioning maps based on consumer reviews. We also analyse the impact of advertisements and expert reviews. Our goal is to show that combining consumer reviews with ads and electronic media will help us analyze the effectiveness of advertising on brand positioning maps. This approach shall also help us in making association graphs for a brand using words of perception/opinion associated with that brand/product. Which may in turn assist companies in improving the focus of their advertisements to persuade the required set of crowd and influence the public perception

Identifying and Modeling Code-Switched Language

Code-switching is the phenomenon by which bilingual speakers switch between multiple languages during written or spoken communication. The importance of developing language technologies that are able to process code-switched language is immense, given the large populations that routinely code-switch. Current NLP and Speech models break down when used on code-switched data, interrupting the language processing pipeline in back-end systems and forcing users to communicate in ways which for them are unnatural. There are four main challenges that arise in building code-switched models: lack of code-switched data on which to train generative language models; lack of multilingual language annotations on code-switched examples which are needed to train supervised models; little understanding of how to leverage monolingual and parallel resources to build better code-switched models; and finally, how to use these models to learn why and when code-switching happens across language pairs. In this thesis, I look into different aspects of these four challenges. The first part of this thesis focuses on how to obtain reliable corpora of code-switched language. We collected a large corpus of code-switched language from social media using a combination of sets of anchor words that exist in one language and sentence-level language taggers. The newly obtained corpus is superior to other corpora collected via different strategies when it comes to the amount and type of bilingualism in it. It also helps train better language tagging models. We also have proposed a new annotation scheme to obtain part-of-speech tags for code-switched English-Spanish language. The annotation scheme is composed of three different subtasks including automatic labeling, word-specific questions labeling and question-tree word labeling. The part-of-speech labels obtained for the Miami Bangor corpus of English-Spanish conversational speech show very high agreement and accuracy. The second section of this thesis focuses on the tasks of part-of-speech tagging and language modeling. For the first task, we proposed a state-of-the-art approach to part-of-speech tagging of code-switched English-Spanish data based on recurrent neural networks.Our models were tested on the Miami Bangor corpus on the task of POS tagging alone, for which we achieved 96.34% accuracy, and joint part-of-speech and language ID tagging,which achieved similar POS tagging accuracy (96.39%) and very high language ID accuracy (98.78%). For the task of language modeling, we first conducted an exhaustive analysis of the relationship between cognate words and code-switching. We then proposed a set of cognate-based features that helped improve language modeling performance by 12% relative points. Furthermore, we showed that these features can also be used across language pairs and still obtain performance improvements. Finally, we tackled the question of how to use monolingual resources for code-switching models by pre-training state-of-the-art cross-lingual language models on large monolingual corpora and fine-tuning them on the tasks of language modeling and word-level language tagging on code-switched data. We obtained state-of-the-art results on both tasks