Factors Influencing Users\u27 Reading Satisfaction of Articles on WeChat

As social media, such as WeChat, develops rapidly, huge amounts of information are becoming more easily accessible. However, both the limited time and short attention span of people lead to competition among articles, and a large number of them end up being buried in the sea of information. Based on the ELM theory, this paper analyzes the factors influencing users’ reading satisfaction of articles. The results show that the title information amount, the title activeness and the readability of the article positively affect the reading satisfaction of users. The amount of information in an article has a negative influence on the satisfaction of users. It is important for an article to have an appropriate number of pictures and be published at a specific time period. Furthermore, use of advertising and marketing vocabulary in articles will reduce users’ reading satisfaction. Finally, relevant theoretical and practical implications are discussed

Research and Prediction on the Sharing of WeChat Official Accounts’ Articles

With the development of mobile Internet, We Media was born. WeChat Official Account Platform is the largest we media platform in China. In WeChat social network, information can only be rapidly spread through the sharing operation of users. This paper takes WeChat official accounts as the object and uses logistic regression model to explore the influencing factors on sharing. After that, a prediction model is constructed based on logistic regression and support vector machine. The significance of this study is to propose the factors that influence WeChat official accounts’ articles sharing, and to construct a sharing prediction model

Research on the Influencing Factors of Enterprise Wechat Official Accounts Marketing Effectiveness

Based on the Stimulus-Organism-Response (SOR) model, we extract the influencing factors of user information behavior in the enterprise Wechat Official Account marketing, and construct the influencing factor model by using user sentiment and user trust as mediator variables. The theoretical test is carried out through questionnaires and data analysis. Result shows that information entertainment and title novelty positively affect user sentiment, while user sentiment and user trust positively affect information concern behavior. Therefore, to carry out Wechat Official Account marketing, information title should be highlighted and information content should be interesting and novel

Research on the Impact of Information Quality on Educational WeChat Official Account Users’ Continued Use Intention: Based on the ECM-IS Model

Along with the vigorous development of WeChat official accounts, the number of education WeChat official accounts is increasing day by day. Society’s emphasis on education issues extends to the WeChat Official Accounts and other social networking platforms. How to attract users and maintain the willingness of users to continue to use is an important issue for the operators of such public accounts to consider. Information is the main content of the educational WeChat official account, and the evaluation of its quality will directly affect the perception of the educational WeChat official account and then affect the user\u27s willingness to use it. Therefore, based on the perspective of information quality and the ECM-IS model as the research model, this paper subdivides information quality into five dimensions, including comprehensiveness, timeliness, accuracy, relevance, and perceived interestingness, and establishes a theoretical model of the influence of educational WeChat public account information quality on college students\u27 willingness to continue using. This study will have a certain reference value for the education of WeChat operators\u27 practical operation and user stickiness

Intergenerational Interactions and the Psychological Health of Internet Users in Later Life

Intergenerational interactions have the potential to benefit older adults psychologically and remains an area warranting further investigation. The growing prevalence of internet use and intergenerational programmes has increased the opportunities for accessing intergenerational interactions in the familial and non-familial settings respectively. This thesis sought to elucidate older adults’ experiences of intergenerational interactions in both realms. Part 1 comprises a systematic review considering the impact of internet-mediated familial intergenerational contact on older adults’ psychological health. Based on the 20 included studies, the five broad areas related to remote familial intergenerational contact are: social connections and isolation, broader psychological well-being, sense of self and meaning, emotions and safety. Owing to limitations of the literature and the review, these findings are preliminary and merit further research. Part 2 comprises an empirical qualitative study exploring older internet users’ experiences of non-familial intergenerational interactions and intergenerational programmes, with a focus on their psychological well-being. Semi-structured interviews were conducted and analysed inductively in a process guided by the reflexive thematic analysis approach. Findings illustrated that participants were able to form social connections, reconnect with their younger selves, fulfil their passion for learning, contribute to others and occupy their time meaningfully through intergenerational programmes. Future research should continue to study factors influencing the usefulness of intergenerational programmes for this increasingly heterogeneous population. Part 3 comprises a critical appraisal of issues related to this research process. Reflections about conducting qualitative research and research more generally will be discussed, with an emphasis on subjectivity and practicality

Behavioral Intention to Use Mobile Reading Apps Among Female Students in Chengdu, China

Purpose: This paper analyzes the factors affecting behavioral intentions of female students in Chengdu, China, to use and purchase mobile reading applications. The conceptual framework proposes the causal relationship among perceived value, satisfaction, service quality, trust, social influence, perceived usefulness, perceived ease of use and behavioral intention. Research design, data, and methodology: In this study, 840 female students were investigated by using judgmental, stratified random, and convenience sampling. The primary data collection tool was a questionnaire. Statistical software was used for data analysis, using confirmatory factor analysis (CFA) and structural equation model (SEM). The validity and reliability test were accounted to verify the data. Results: Perceived value and service quality significantly impact satisfaction towards trust and behavioral intention. Perceived ease of use has a significant impact on perceived usefulness. Furthermore, behavioral intention is significantly impacted by social influence and perceived usefulness but not by perceived ease of use. Conclusion: Software developers should pay attention to consumer needs to be able to attract college students with high-quality content and ensure payment security. To sum up, the findings are helpful for mobile reading developers to enhance the behavioral intention to purchase and use the mobile reading apps in China

Understanding the Influencing Factors and Mechanism of Social Compensation for Chinese Older Adults Using Social Media in the Context of Smart Home: A Qualitative Analysis

As a new generation of necessary terminals for future homes, smart homes have become one of the essential mediums for smart aging at home. This paper aims to explore how older adults who age at home can overcome the digital divide of the new medium and achieve social participation in the home context to realize active aging. Based on the theory of social compensation, we select the smart-home smart screen, a representative new medium product in China, and carry out open coding, spindle coding, selective coding, and theoretical construction of the original interview data through the grounded theory research method. The results show that the main factors affecting the social compensation of older adults to smart home social media include user interface quality, interaction quality, content quality, and service quality, and these four factors are used as external variables to compensate older adults socially, thereby stimulating the emotional experience and perception changes at the cognitive level of older adults and then affecting the adoption and acceptance of smart home social media by older adults. This study refines the factors influencing the older adults' use of smart home social media from the perspective of social compensation. It explains the mechanism of acceptable behavior of older adults, bridging the gap in previous literature on the influencing factors and behavioral mechanisms of older adults of smart home social media. This paper provides a theoretical basis and guidance for the subsequent academic research and software development practice of social media under new technological devices to further help older adults in China achieve active and healthy aging

Incidental News Exposure and Algorithmic Governance of Social Media Platforms in Ambient Journalism

The emergence of social media platforms as the leading platform for people to access news has brought essential changes in journalism. People encounter news in a diffuse news environment. The news algorithmic distribution of social media platforms determines the content ecology of people's chance encounter with news, and the problems of information overload, information cocoon, vulgar news, and so on brought by news algorithmic distribution are becoming increasingly prominent. Algorithmic governance as a trend is unstoppable. This study adopts a qualitative research method to focus on the challenges and governance of the algorithmic distribution of news in social media to provide lessons for establishing an excellent online news ecosystem and promoting efficient management of cyberspace

Understanding electronic word-of-mouth in tourism in the social media era

In recent decades, social media has fundamentally changed how communication takes place in business. It has contributed to the evolution of the Internet from a broadcasting medium to a participatory and interactive platform which allows users to generate and share information and become part of the media. For instance, social media has enabled the creation and exchange of electronic word-ofmouth (eWOM). We have witnessed the popularity of eWOM in travel and tourism industry. EWOM behaviour among individuals and the impact of eWOM on organizations have become important research focuses in eWOM research. However, the extant research has ignored the important function of social media platforms as both hedonic and social-oriented information systems (IS) for users, and few researchers have tried to explain eWOM use from the social, hedonic, and technology perspectives. eWOM application from the organizational perspective has also attracted the attention of researchers. Most prior studies in this field have focused primarily on the impact of eWOM on business performance and organizations’ eWOM strategy. However, the understanding of how social media platforms can be used to co-create value with customers and how eWOM can help organizations to engage customers is still fragmented. What is more, the understanding of the interplay between an organization’s activity and social media technology remains obscure. The objective of this study is threefold: 1) to explore eWOM use and generation behaviours among individuals by taking eWOM content, as well as the social media platform—that is, the channel of eWOM generation and use—into consideration; 2) to explore the value creation of social media and eWOM in organizations; and 3) to examine how social media and eWOM connect individuals and organizations and uncover the myth of how eWOM benefits both individuals and travel organizations. A combination of quantitative survey research and qualitative case study is used in this study. In particular, quantitative survey research method was used to explore the eWOM use among individual user’s to solve the research questions regarding the determinants of travellers’ eWOM use and generation behaviours. Qualitative case study method was used to solve the questions regarding how can tourism organizations use social media to co-create value with customers and to engage with customers via eWOM communication. This research includes empirical data collected from individual tourists in China and tourism organizations from both China and Finland. This study contributes to the understanding of eWOM in tourism context. Specifically, it contributes to the understanding of customers’ eWOM behavior by taking the social and hedonic functions into consideration, and sheds light on the understanding of eWOM application in organizations. This study also integrates eWOM research from both individual and organization perspectives and helps to explain the eWOM interplay between them. From practical view, the results of this study have important implications for tourism e-service practitioners in their understanding of customers’ decision making process, and the strategy to facilitate customers’ propensity of eWOM generation behavior. It also helps eWOM website designers to make successful eWOM websites. The findings also shed lights on e-service providers on how to co-create value with customers via social media platform and how to engage customer via eWOM communication.Sosiaalinen media on ratkaisevasti muuttanut tapaa jolla liikeviestintää hoidetaan nykyvuosikymmenellä. Se on muuttanut Internetin yksisuuntaisesta julkaisukanavasta yhteisölliseksi ja interaktiiviseksi alustaksi joka mahdollistaa käyttäjien informaation tuottamisen ja jakamisen, heidän tulemisensa osaksi mediaa. Esimerkiksi, sosiaalinen media on mahdollistanut eWOM-ilmiön, jolla tarkoitetaan asiakkaiden ja käyttäjien jostain kohteesta tekemien arvioiden antamista ja jakamista sähköisillä alustoilla. eWOM on osoittautunut erittäin suosituksi matkailun ja turismin alalla viime vuosina. eWOM-yksilökäyttäytyminen sekä se miten eWOM vaikuttaa organisaatioihin ovat tulleet tärkeiksi tutkimuskohteiksi eWOM-tutkimuksessa. Kuitenkin nykyinen tutkimus on jättänyt ottamatta huomioon sen että sosiaalisen median alustat toimivat myös mielihyvää tuottavina ja sosiaalisesti orientoituneina tietojärjestelminä käyttäjille, ja vain vähäinen tutkimus on yrittänyt selvittää eWOMkäyttöä sosiaalisesta, hedonisesta ja teknologisesta näkökulmasta. eWOM tutkimus organisatorisesta näkökulmasta keskittyy pääosin siihen miten eWOM vaikuttaa liiketoimintaan ja organisaation eWOM-strategiaan. Kuitenkin sen ymmärtäminen miten sosiaalisen median alustoja voidaan käyttää arvon yhteiseen tuottamiseen ja kuinka eWOM voi auttaa organisaatioita sitouttamaan asiakkaan on yhä sirpaleista. Lisäksi, organisaation toiminnan ja sosiaalisen median teknologian vuorovaikutuksen ymmärtäminen on yhä häilyvää. Tällä tutkimuksella on kolme tavoitetta: 1) tutkia eWOM-käyttöä ja tiedon tuottamista yksilötasolla ottamalla eWOM-sisältö samoin kuin sosiaalisen median alusta – kanava eWOMin tuottamiseen ja jakamiseen – huomioon; 2) tutkia eWOMin sosiaalisen median arvontuottoa organisaatiossa; 3) tutkia miten sosiaalinen media ja eWOM yhdistävät yksilöitä ja organisaatioita, jotta voitaisiin selvittää myytti siitä miten eWOM hyödyntää sekä yksilöitä että organisaatioita. Tässä tutkimuksessa käytettiin kvantitatiivisen kyselytutkimuksen ja kvalitatiivisen tapaustutkimuksen yhdistelmää. Erityisesti, kvantitatiivista kyselytutkimusta käytettiin tutkimusmenetelmänä tutkittaessa yksilöiden eWOM-käyttöä, jotta voitiin vastata tutkimuskysymykseen koskien matkustajien eWOMgeneroinnin ja –käytön keskeisiä suureita. Laadullista tapaustutkimusta käytettiin tutkimusmenetelmänä selvitettäessä sitä miten organisaatiot käyttävät sosiaalista mediaa tuottaakseen lisäarvoa asiakkaiden kanssa ja miten ne sitouttavat asiakkaat eWOM-viestinnän keinoin. Tämä tutkimus sisältää empiiristä dataa jota on kerätty sekä yksittäisiltä matkustajilta Kiinassa sekä matkailualan yrityksiltä sekä Kiinassa että Suomessa. Tämä tutkimus lisää ymmärrystä eWOM-ilmiöstä matkailussa. Erityisesti se tuottaa tietoa asiakkaiden eWOM-käyttäytymisestä ottamalla eWOMin sosiaaliset ja hedoniset aspektit huomioon, ja tuottaa tietoa eWOMin käytön ymmärtämiseksi organisaatioissa. Tämä tutkimus integroi eWOM-tutkimuksen sekä yksilön että organisaation näkökulmasta ja auttaa ymmärtämään näkökulmien yhteydet. Käytännön näkökulmasta tämän tutkimuksen tuloksilla on tärkeitä viestejä sähköisen palvelutuotannon toteuttajille kun he pyrkivät ymmärtämään asiakkaan päätöksentekoa. Se myös auttaa eWOM-suunnittelijoita tekemään onnistuneita eWOM-verkkopalveluita. Tutkimustulokset myös kertovat verkkopalveluiden tuottajille miten tuottaa lisäarvoa yhdessä asiakkaiden kanssa sosiaalisessa mediassa ja miten sitouttaa asiakkaat eWOM-kommunikaation avulla

Impact of mobile health technology adoption on service quality and patient satisfaction

Long registration time, long waiting time, long medication-taking time and short consultation time, also called "three long, one short", are urgent management problems to be solved in Chinese hospitals. To this end, many hospitals have begun to actively invest in the establishment of mobile health applications (Apps), for the purpose of improving the medical environment and optimizing the clinical processes, such as making appointment, registration, consultation, payment, diagnosis and treatment, medication-taking, waiting time, and ultimately improving the quality of hospital services and patient satisfaction. This dissertation research aims at empirically examining the mechanisms through which patients’ uses of mobile health Apps affect their perceptions of hospital service quality and their satisfaction. The study is conducted in Shenzhen Eye Hospital in China. First, based on literature review and expert interviews, a research model was developed regarding the relationships among four variables: Mobile Health Technology Use (MHTU), Clinical Process Change (CPC), Service Quality (SQ), and Patient Satisfaction (PS). Five hypotheses about the relationship among the variables were proposed and tested. Based on existing measures in the literature and field interviews, a survey instrument was developed and tested using a pilot sample. The survey was then administered to randomly selected patients in the hospital over a period of three weeks. The research model and hypotheses were tested using SPSS statistical software. Results reported in the study include descriptive analysis of patient demographic information and medical information, exploratory factor analysis, reliability and validity analysis, correlation and regression analysis. The study results suggest that the use of mobile health Apps directly and significantly affects patient satisfaction, but it has no direct impact on the hospital service quality. Instead, it affects hospital service quality through the role of intermediate variables of perceived changes of clinical process by patients. Physician-patient Interaction is an important factor that positively affects the quality of hospital service. Convenience is one of the important dimensions for patients to perceive the quality of service in Chinese hospitals, and it has a positive and significant impact on patient satisfaction. The above findings suggest that hospital managers should not only pay attention to the management of system usage, but also to organizational factors that affect the results of system usage, such as the perceived changes of clinical process by patients. When evaluating the quality of hospital service, especially in the face of large-scale hospitals with large outpatient service, Convenience dimension should be considered. In addition, managers should pay attention to enhancing the initiative of physician-patient interaction, as it is an important factor affecting patients' perception of hospital service quality.O longo tempo de registo, o longo tempo de espera, o longo tempo de toma de medicamentos e o curto tempo de consulta, também chamados "três longos, um curto", são problemas de gestão urgentes a resolver nos hospitais Chineses. Para tal, muitos hospitais começaram a investir ativamente no estabelecimento de aplicações (Apps) móveis de saúde, com o objetivo de melhorar o ambiente médico e otimizar os processos clínicos, como agendamento, registo, consulta, pagamento, diagnóstico e tratamento, tomada de medicamentos, tempo de espera e, por fim, melhorar a qualidade dos serviços hospitalares e a satisfação dos pacientes. A investigação desta dissertação visa examinar empiricamente os mecanismos através dos quais o uso de Apps móveis de saúde pelos pacientes afeta as suas percepções sobre a qualidade do serviço hospitalar e a sua satisfação. O estudo é realizado no Shenzhen Eye Hospital, na China. Primeiramente, com base na revisão da literatura e em entrevistas com especialistas, foi desenvolvido um modelo de pesquisa sobre as relações entre quatro variáveis: Uso de Tecnologia Móvel em Saúde (MHTU), Mudança de Processos Clínicos (CPC), Qualidade de Serviço (SQ) e Satisfação do Paciente (PS). Cinco hipóteses sobre a relação entre as variáveis foram propostas e testadas. Com base nas medidas existentes na literatura e nas entrevistas de campo, foi desenvolvido e testado um questionário utilizando uma amostra piloto. O questionário foi então administrado a pacientes selecionados aleatoriamente no hospital durante um período de três semanas. O modelo de pesquisa e as hipóteses foram testados utilizando o software estatístico SPSS. Os resultados relatados no estudo incluem análise descritiva das informações demográficas e informações médicas dos pacientes, análise fatorial exploratória, análise de confiabilidade e validade, análise de correlação e regressão. Os resultados do estudo sugerem que o uso de Apps móveis de saúde afeta direta e significativamente a satisfação do paciente, mas não tem impacto direto na qualidade do serviço hospitalar. Em vez disso, afeta a qualidade do serviço hospitalar através do papel de variáveis intermediárias das alterações percebidas pelo paciente no processo clínico. A interação médico-paciente é um fator importante que afeta positivamente a qualidade do serviço hospitalar. A conveniência é uma das dimensões importantes para que os pacientes percebam a qualidade do serviço nos hospitais Chineses, tendo um impacto positivo e significativo na satisfação dos pacientes. Os resultados acima sugerem que os gestores hospitalares devem prestar atenção não apenas à gestão do uso do sistema, mas também aos fatores organizacionais que afetam os resultados do uso do sistema, como as mudanças percebidas pelos pacientes no processo clínico. Ao avaliar a qualidade do serviço hospitalar, especialmente no caso de hospitais de grande dimensão com um elevado número de atendimentos em ambulatório, a dimensão conveniência deve ser considerada. Além disso, os gestores devem estar atentos para potencializar a iniciativa de interação médico-paciente, pois este é um fator importante que afeta a percepção dos pacientes sobre a qualidade do serviço hospitalar