Case Teknos Group Oy Paint Store Transaction Data

Companies operating in challenging business environments, characterized by the proliferation of disruptive technologies and intensifying competition, are obliged to re-evaluate their strategic approach. This has become the norm in the retail industry and traditional brick-and-mortar stores. Particularly local market players with scarce resources are looking into alternative solutions to delivering a unique customer experience with the intention to preserve their profitability. Customer experience has been an integral topic within academic research for decades, and has also substantiated its value in pragmatic contexts. Recent developments in this field have triggered the constitution of customer experience management functions, which aim to adopt a holistic approach to the customer experience. This enforces a quantitative perspective highlighting the role of customer transaction data. Association analysis is one of the most well-known methodology used to detect underlying patterns hidden in large transaction data sets. It uses machine learning techniques to firstly identify frequently purchased product combinations and secondly, to discover concealed associations among the products. The association rules derived and evaluated during the process can potentially reveal implicit, yet interesting customer insight, which may translate into actionable implications. The practical consequences in the framework of this study are referred to as sales increasing strategies, namely targeted marketing, cross-selling and space management. This thesis uses Python programming language in Anaconda’s Jupyter Notebook environment to perform association analysis on customer transaction data provided by the case company. The Apriori algorithm is applied to constitute the frequent itemsets and generate association rules between these itemsets. The interestingness and actionability of the rules will be evaluated based on various scoring measures computed for each rule. The outcomes of this study contribute to finding interesting customer insight and actionable recommendations for the case company to support their success in demanding market conditions. Furthermore, this research describes and discusses the relative success factors from the theoretical point of view and demonstrates the process of association rule mining when applied to customer transaction data

Demand forecast for short life cycle products : Zara case study

Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; in conjunction with the Leaders for Global Operations Program at MIT, 2010.Cataloged from PDF version of thesis.Includes bibliographical references (p. 79-80).The problem of optimally purchasing new products is common to many companies and industries. This thesis describes how this challenge was addressed at Zara, a leading retailer in the "fast fashion" industry. This thesis discusses the development of a methodology to optimize the purchasing process for seasonal, short life-cycle articles. The methodology includes a process to develop a point forecast of demand of new articles, the top-down forecast at the color and size level and an optimization module to produce recommendations to define the optimal quantity to purchase and the optimal origin to source from. This thesis is the first phase of a two phases purchasing optimization process. The focus of this thesis is: a) the outline of an enhanced purchasing methodology b) the development of the most important input in the system: a point forecast of demand at the article, color, and size level, and c) the development of an IT prototype to automatically manage the purchasing methodology. The second phase of the purchasing optimization process focuses on the optimization module. The optimization module is beyond the reach of this thesis.by Tatiana Bonnefoi.M.B.A.S.M

Zara and Benetton: Comparison of two business models

The project analizes and compares two very important and diferent business models in fast fashion industry: Zara y Benetton models. Their models are so diferent but have been a great success, due to their capacity to respond quickly to demand of the market, then due to their flexibility. In this regard, the project also demonstrates how information sharing have a big role to the success of a company. It improves the efficiency of a company and helps to achieve the customer satisfaction . To achieve a good sharing information, it' s important a good and strenght relationship between manufacturer and retailer

Using Twitter to Predict the Stock Market - Where is the Mood Effect?

Behavioral finance researchers have shown that the stock market can be driven by emotions of market participants. In a number of recent studies mood levels have been extracted from Social Media applications in order to predict stock returns. The paper tries to replicate these findings by measuring the mood states on Twitter. The sample consists of roughly 100 million tweets that were published in Germany between January, 2011 and November, 2013. In a first analysis, a significant relationship between aggregate Twitter mood states and the stock market is not found. However, further analyses also consider mood contagion by integrating the number of Twitter followers into the analysis. The results show that it is necessary to take into account the spread of mood states among Internet users. Based on the results in the training period, a trading strategy for the German stock market is created. The portfolio increases by up to 36 % within a six-month period after the consideration of transaction costs

Information for Impact: Liberating Nonprofit Sector Data

This paper explores the costs and benefits of four avenues for achieving open Form 990 data: a mandate for e-filing, an IRS initiative to turn Form 990 data into open data, a third-party platform that would create an open database for Form 990 data, and a priori electronic filing. Sections also discuss the life and usage of 990 data. With bibliographical references

What Airbnb Reviews can Tell us? An Advanced Latent Aspect Rating Analysis Approach

There is no doubt that the rapid growth of Airbnb has changed the lodging industry and tourists’ behaviors dramatically since the advent of the sharing economy. Airbnb welcomes customers and engages them by creating and providing unique travel experiences to “live like a local” through the delivery of lodging services. With the special experiences that Airbnb customers pursue, more investigation is needed to systematically examine the Airbnb customer lodging experience. Online reviews offer a representative look at individual customers’ personal and unique lodging experiences. Moreover, the overall ratings given by customers are reflections of their experiences with a product or service. Since customers take overall ratings into account in their purchase decisions, a study that bridges the customer lodging experience and the overall rating is needed. In contrast to traditional research methods, mining customer reviews has become a useful method to study customers’ opinions about products and services. User-generated reviews are a form of evaluation generated by peers that users post on business or other (e.g., third-party) websites (Mudambi & Schuff, 2010). The main purpose of this study is to identify the weights of latent lodging experience aspects that customers consider in order to form their overall ratings based on the eight basic emotions. This study applied both aspect-based sentiment analysis and the latent aspect rating analysis (LARA) model to predict the aspect ratings and determine the latent aspect weights. Specifically, this study extracted the innovative lodging experience aspects that Airbnb customers care about most by mining a total of 248,693 customer reviews from 6,946 Airbnb accommodations. Then, the NRC Emotion Lexicon with eight emotions was employed to assess the sentiments associated with each lodging aspect. By applying latent rating regression, the predicted aspect ratings were generated. With the aspect ratings, , the aspect weights, and the predicted overall ratings were calculated. It was suggested that the overall rating be assessed based on the sentiment words of five lodging aspects: communication, experience, location, product/service, and value. It was found that, compared with the aspects of location, product/service, and value, customers expressed less joy and more surprise than they did over the aspects of communication and experience. The LRR results demonstrate that Airbnb customers care most about a listing location, followed by experience, value, communication, and product/service. The results also revealed that even listings with the same overall rating may have different predicted aspect ratings based on the different aspect weights. Finally, the LARA model demonstrated the different preferences between customers seeking expensive versus cheap accommodations. Understanding customer experience and its role in forming customer rating behavior is important. This study empirically confirms and expands the usefulness of LARA as the prediction model in deconstructing overall ratings into aspect ratings, and then further predicting aspect level weights. This study makes meaningful academic contributions to the evolving customer behavior and customer experience research. It also benefits the shared-lodging industry through its development of pragmatic methods to establish effective marketing strategies for improving customer perceptions and create personalized review filter systems

Brand Spillovers

This Article considers the spillover effects of trademarks - in particular, brand spillovers, which occur when consumer interest in a trademark increases the profits of third parties who do not own the trademark. Using techniques such as loss leaders and shelf space adjacency, retailers routinely create brand spillovers for their profit, and trademark law generally has not restricted these activities. Online intermediaries, such as search engines, also create and profit from brand spillovers by selling manufacturers\u27 trademarks for advertising purposes (keyword triggering). However, in contrast to retailer practices, keyword triggering has sparked a heated and irresolute battle over its legitimacy under trademark law. By drawing lessons from retailers\u27 experiences with brand spillovers and through an analysis of the ways intermediaries can add value to consumers, this Article offers a new way to resolve the keyword triggering debate. The Article proposes that all intermediaries - including both retailers and online intermediaries - should be permitted to use brand spillovers as part of their effort to reduce consumer search costs, even if the intermediaries profit from the brand spillovers along the way

Artificial intelligence techniques for modeling financial analysis

Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnologico, Programa de Pós-Graduação em Engenharia de Produção, Florianópolis, 1996Although monitoring financial health of small firms is decisive to their success, these firms commonly present difficulty when analysing their operational financial condition. In order to overcome this fact, the present thesis proposes a financial knowledge representation that is capable of proposing alternative actions whenever a deviation is detected. The knowledge representation developed recognizes the existence of different phases of analysis: one that looks for some clues about possible financial problems and another one that focuses on with more detail the potential problems detected by the prior phase.The vagueness present in many semantic rules was implemented by using the Theory of Fuzzy Sets. The uncertainty about the future behavior of some key financial variables is incorporated by means of managers perceptions about trends and events. A practical formulation of this proposal is done considering the retail bus sector

Automated Framework to Improve User?s Awareness and to Categorize Friends on Online Social Networks

The popularity of online social networks has brought up new privacy threats. These threats often arise after users willingly, but unwittingly reveal their information to a wider group of people than they actually intended. Moreover, the well adapted ?friends-based? privacy control has proven to be ill-equipped to prevent dynamic information disclosure, such as in user text posts. Ironically, it fails to capture the dynamic nature of this data by reducing the problem to manual privacy management which is time-consuming, tiresome and error-prone task. This dissertation identifies an important problem with posting on social networks and proposes a unique two phase approach to the problem. First, we suggest an additional layer of security be added to social networking sites. This layer includes a framework for natural language to automatically check texts to be posted by the user and detect dangerous information disclosure so it warns the user. A set of detection rules have been developed for this purpose and tested with over 16,000 Facebook posts to confirm the detection quality. The results showed that our approach has an 85% detection rate which outperforms other existing approaches. Second, we propose utilizing trust between friends as currency to access dangerous posts. The unique feature of our approach is that the trust value is related to the absence of interaction on the given topic. To approach our goal, we defined trust metrics that can be used to determine trustworthy friends in terms of the given topic. In addition, we built a tool which calculates the metrics automatically, and then generates a list of trusted friends. Our experiments show that our approach has reasonably acceptable performance in terms of predicting friends? interactions for the given posts. Finally, we performed some data analysis on a small set of user interaction records on Facebook to show that friends? interaction could be triggered by certain topics

An association rule dynamics and classification approach to event detection and tracking in Twitter.

Twitter is a microblogging application used for sending and retrieving instant on-line messages of not more than 140 characters. There has been a surge in Twitter activities since its launch in 2006 as well as steady increase in event detection research on Twitter data (tweets) in recent years. With 284 million monthly active users Twitter has continued to grow both in size and activity. The network is rapidly changing the way global audience source for information and influence the process of journalism [Newman, 2009]. Twitter is now perceived as an information network in addition to being a social network. This explains why traditional news media follow activities on Twitter to enhance their news reports and news updates. Knowing the significance of the network as an information dissemination platform, news media subscribe to Twitter accounts where they post their news headlines and include the link to their on-line news where the full story may be found. Twitter users in some cases, post breaking news on the network before such news are published by traditional news media. This can be ascribed to Twitter subscribers' nearness to location of events. The use of Twitter as a network for information dissemination as well as for opinion expression by different entities is now common. This has also brought with it the issue of computational challenges of extracting newsworthy contents from Twitter noisy data. Considering the enormous volume of data Twitter generates, users append the hashtag (#) symbol as prefix to keywords in tweets. Hashtag labels describe the content of tweets. The use of hashtags also makes it easy to search for and read tweets of interest. The volume of Twitter streaming data makes it imperative to derive Topic Detection and Tracking methods to extract newsworthy topics from tweets. Since hashtags describe and enhance the readability of tweets, this research is developed to show how the appropriate use of hashtags keywords in tweets can demonstrate temporal evolvements of related topic in real-life and consequently enhance Topic Detection and Tracking on Twitter network. We chose to apply our method on Twitter network because of the restricted number of characters per message and for being a network that allows sharing data publicly. More importantly, our choice was based on the fact that hashtags are an inherent component of Twitter. To this end, the aim of this research is to develop, implement and validate a new approach that extracts newsworthy topics from tweets' hashtags of real-life topics over a specified period using Association Rule Mining. We termed our novel methodology Transaction-based Rule Change Mining (TRCM). TRCM is a system built on top of the Apriori method of Association Rule Mining to extract patterns of Association Rules changes in tweets hashtag keywords at different periods of time and to map the extracted keywords to related real-life topic or scenario. To the best of our knowledge, the adoption of dynamics of Association Rules of hashtag co-occurrences has not been explored as a Topic Detection and Tracking method on Twitter. The application of Apriori to hashtags present in tweets at two consecutive period t and t + 1 produces two association rulesets, which represents rules evolvement in the context of this research. A change in rules is discovered by matching every rule in ruleset at time t with those in ruleset at time t + 1. The changes are grouped under four identified rules namely 'New' rules, 'Unexpected Consequent' and 'Unexpected Conditional' rules, 'Emerging' rules and 'Dead' rules. The four rules represent different levels of topic real-life evolvements. For example, the emerging rule represents very important occurrence such as breaking news, while unexpected rules represents unexpected twist of event in an on-going topic. The new rule represents dissimilarity in rules in rulesets at time t and t+1. Finally, the dead rule represents topic that is no longer present on the Twitter network. TRCM revealed the dynamics of Association Rules present in tweets and demonstrates the linkage between the different types of rule dynamics to targeted real-life topics/events. In this research, we conducted experimental studies on tweets from different domains such as sports and politics to test the performance effectiveness of our method. We validated our method, TRCM with carefully chosen ground truth. The outcome of our research experiments include: Identification of 4 rule dynamics in tweets' hashtags namely: New rules, Emerging rules, Unexpected rules and 'Dead' rules using Association Rule Mining. These rules signify how news and events evolved in real-life scenario. Identification of rule evolvements on Twitter network using Rule Trend Analysis and Rule Trace. Detection and tracking of topic evolvements on Twitter using Transaction-based Rule Change Mining TRCM. Identification of how the peculiar features of each TRCM rules affect their performance effectiveness on real datasets